Marketing Manager
Liquid Advertising
Total years of experience :19 years, 0 Months
Handling strategic account planning, business development, sales forecasting, marketing, pricing and event management.
Responsible for the development of the advertisement and media plans
Planning future campaigns including direct mail, print media, participating in competitive similar business awards, and increasing corporate awareness campaigns
Prepare proposals (includes analyzing clients’ competitors website, structuring & developing clients’ websites, and suggesting creative ideas)
Negotiation with the media and clients for the betterment of the deal.
Prepared the status report and presentations for the better deal and proposals.
Designed and presented annual marketing programs.
Tracking responsibilities of different accounts and following up with clients. Plan and implement marketing strategy, including advertising and PR.
Plan and implement sales and customer retention and development.
Plan and manage sales and marketing resources according to agreed budgets.
Contribute to formulation of policy and strategy as a board member.
Recruit, manage, train and motivate direct reporting staff according to company procedures, policy and employment law.
Maintain administration and relevant reporting and planning systems.
Manage relevant reporting of management and financial information for the sales and marketing departments.
Select and manage external agencies.
Manage R&D and NPD and new business development.
Maintain and develop corporate image and reputation, and protect and develop the company's brands via suitable PR activities and intellectual property management.
Plan and manage internal communications and awareness of corporate direction, mission, aims and activities.