Hany Wasfy

Marketing Manager at Liquid Advertising

• Egypt - Cairo
• My current job since May 2005

 Handling strategic account planning, business development, sales forecasting, marketing, pricing and event management.
 Responsible for the development of the advertisement and media plans
 Planning future campaigns including direct mail, print media, participating in competitive similar business awards, and increasing corporate awareness campaigns
 Prepare proposals (includes analyzing clients’ competitors website, structuring & developing clients’ websites, and suggesting creative ideas)
 Negotiation with the media and clients for the betterment of the deal.
 Prepared the status report and presentations for the better deal and proposals.
 Designed and presented annual marketing programs.
 Tracking responsibilities of different accounts and following up with clients. Plan and implement marketing strategy, including advertising and PR.
 Plan and implement sales and customer retention and development.
 Plan and manage sales and marketing resources according to agreed budgets.
 Contribute to formulation of policy and strategy as a board member.
 Recruit, manage, train and motivate direct reporting staff according to company procedures, policy and employment law.
 Maintain administration and relevant reporting and planning systems.
 Manage relevant reporting of management and financial information for the sales and marketing departments.
 Select and manage external agencies.
 Manage R&D and NPD and new business development.
 Maintain and develop corporate image and reputation, and protect and develop the company's brands via suitable PR activities and intellectual property management.
 Plan and manage internal communications and awareness of corporate direction, mission, aims and activities.