Head of Marketing
ISmile Technologies
Total years of experience :8 years, 9 Months
Strategize and execute multi-channel demand generation campaigns that target our ideal customer profile (ICP) and accelerate our sales pipeline for Cloud Enablement, End to end solutions, Professional Services, and Managed Services. This includes inbound and outbound marketing tactics, including SEO, PPC, social media, webinars, events, and direct mail etc.
•Lead content marketing program & editorial calendar and oversee the creation, review, distribution, and measurement of all marketing content, including blog posts, videos, infographics, eBooks, whitepapers, case studies and, sales enablement.
•Drive branding initiative include collaterals & videos, events, press released via cision connect, monthly newsletter, website revamping, customer reviews, referrals program, case studies, social media etc,
•Designed and implement marketing automation workflows that streamline lead management, nurture campaigns, and lead scoring in HubSpot, ActiveCampaign marketing automation platforms
•Own the email automation marketing program using HubSpot and ActiveCampaign for top of the funnel, middle of the funnel and bottom of the funnel this include managing the end-to-end process of creating, executing, list, triggers, mailers, and optimizing email campaigns.
Successfully transitioned branding business model from SMB to enterprise, resulting in a 148% increase in ARR through a strategic go-to-market plan.
•Crafted a compelling value proposition and identified the ideal customer profile, leading to a significant increase in average deal size.
•Developed 10 highly effective use cases across various functions and industries focused on compliances like HIPPA, 21CFR 11, FERPA, eIDAS, GDPR.
•Created exceptional customer experiences through tailored campaigns, resulting in top-tier reviews on Capterra, G2 Crowd, and GetApp, and earning the prestigious eSignature category leader award by GetApp in 2020.
•Built an impressive partner program from scratch, attracting ISVs, OEMs, system integrators, and affiliates, resulting in a 200% increase in onboarding and deal registration.
•Led the overhaul of the website and application UI, optimizing the signup flow and increasing account registration activation by an impressive 94%.
•Implemented end-to-end SEO strategies and advanced analytics tools, including Mixpanel, SemRus, Google Tag Manager, and HotJar heatmaps, to gain deep insights into customer behaviour, and to drive marketing and product strategies with 100% visibility.
•Created targeted and personalized drip email campaigns through outfunnel and ActiveCampaign, resulting in a significant increase in signups and profile building.
•Managed MQL end-to-end analytics and attribution for all lead generation, delivering to key KPIs for net revenue retention, trial-setups, MOUs, ARR, and CAC/LTV.
•Hosted highly engaging webinars on industry trends and product features, resulting in increased engagement and brand awareness.
•Launched a newsletter campaign, delivering relevant content to subscribers, resulting in increased open and click-through rates and driving customer engagement.
Developed and launched digital campaigns (Google, banner and LinkedIn ads, landing pages, conversion rate optimization) that generated over 5000 new leads, resulting in a remarkable $1.7M added annual revenue for Cloud/Network/Security practice areas.
Handling cellular sim card and voice calling handset for corporate customer's portfolio business development. Involved in event management and promotional activities.
Full time MBA in marekting