Digital Marketing Executive
Slipstream Marketing Management LLC
Total des années d'expérience :3 years, 4 Mois
• Spearheaded digital marketing campaigns encompassing social media ads, LinkedIn ads, and Google PPC.
• Supervised a diverse team comprising SEO specialists, video producers, graphic designers, and website developers to ensure the successful execution of various creative and technical projects.
• Oversaw the performance of Google campaigns and organic traffic, contributing to remarkable growth.
• Directed the monthly content calendar for marketing needs and social media of clients.
• Implemented innovative approaches to enhance online visibility, engagement, and lead generation through strategic digital marketing initiatives.
• Carried out market research and competitor analysis to identify trends and opportunities, enabling data-driven decision-making and competitive positioning.
• Effectively communicated and presented marketing strategies, campaign results, and recommendations to senior management, fostering a transparent and collaborative work environment.
• Directed a dynamic team of SEO experts, business developers, video producers, and graphic designers.
• Executed digital marketing campaigns including social media marketing, email marketing, Google PPC, and LinkedIn marketing to drive cohesive and effective performance.
• Collaborated with cross-functional teams and business partners to ensure seamless communication, aligning marketing strategies with overarching company goals and objectives.
• Directed content calendars for clients' social media platforms.
• Developed and implemented digital marketing strategies tailored to individual client needs, optimizing budget allocation.
• Conducted thorough market research and competitor analysis to identify emerging trends and opportunities, enabling data-driven decision-making and competitive positioning.
• Oversaw the production of high-quality video and graphic content, maintaining brand consistency and engagement across various digital platforms.
• Collaborated in the daily management of digital media channels, contributing to the development and execution of comprehensive digital marketing strategies.
• Collaborated with the creative team to produce engaging and trending content for social media and marketing needs.
• Orchestrated closely with the Digital Marketing Manager to develop, monitor, and update campaigns, providing valuable insights and trend analysis.
• Created content for clients' social media platforms.
• Acquired proficiency in market research and competitor analysis to identify emerging trends and opportunities for paid marketing needs.
• Acquired proficiency in online marketing, business, communications, and related fields.
• Designed and developed websites using WordPress, providing clients with visually appealing and functional online platforms.
• Crafted website proposals, effectively presenting project details and solutions to clients, resulting in increased project acceptance rates.
• Delivered technical support to clients, ensuring smooth website operation and addressing any issues promptly.
• Utilized HTML and CSS to write custom code, enhancing website functionality and design.
• Customized themes to meet clients' unique requirements, delivering tailored solutions.
• Managed user guides to enhance client understanding of site features and website management, boosting visitor satisfaction.
• Contributed to a new mobile development project, further diversifying the company's services into mobile website development.
• Collaborated with the Chief Information Manager to develop expertise in data analytics for Banking Operations via the main server.
• Conducted comprehensive audits and data analysis across various facets of the organization to drive informed decision-making.
Project: Our Final Year Project (FYP) entails the creation of international comparison websites for hotels, flights, and trips. These websites will enable users to compare prices and various other features. Additionally, we plan to incorporate an AI-based system that can provide personalized recommendations to users based on their filled-out question forms.
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