هاري كرومبتون

• Owner of commercial business providing new product development advice and activation
• Drawing on over 13 years’ experience gained across the GCC to promote and trade new products into the marketplace
• Offering support for small, medium, and multi-national bodies who want to have a presence in this dynamic region

• Business leading role connecting international clients with GCC based sales and distribution professionals to implement strategic sales strategies for products and explore franchise opportunities within the MENA region.
• Working alongside partners from North and South America, Australia, Europe and the Middle East such as Fransmart, Foodiac Trading Company, SAMPRO etc.
• Strong experience in country import/export laws and supporting the growth of breakthrough brand names globally.

Working for the UK Government Office of National Statistics as the CEM for East Riding of Yorkshire and Selby.
Managing the engagement phase of developing relationships with Local Authorities & KPG’s in preparation for the successful completion of the digital first Census 2021. Data used to allow central & local governments, health authorities etc. to target resources more effectively and to plan housing, education, health and transport services.
Organising, training & developing a field team during live operations.
completing all reporting & evaluation requirements.

• Manager for the British Heart Foundation retail division. Responsible for the generation, sales and distribution of furnishing and electrical appliance stock within designated area in the North of England.
• Turned AOR from loss-making business unit to a profitable center of excellence through process of change management, staff training & development in order to increase revenue generation.
• Reduced logistics cost ration from 29% of turnover to 19% by developing relationship with external service partners and implementing new app process for managing delivery/collection process.
• Improved Customer Service experience both instore, via phone or online by implementing and monitoring thorough training program for all colleagues.

• Headed the 12 KSA & Bahrain Debenhams fashion & home department stores with an annual turnover in excess of $150 million per annum, reporting directly to the brand Vice President.
• Achieved +25% LFL growth in first full year and exceeded sales Business Plan by over KD2 million/ $6.6 million through aligning with principals of company and mobilizing operations.
• Effectively coordinated Buying/Marketing/Visual Merchandising/Logistics functions to ensure on-trend product availability, high store standards and strong Customer interaction through traditional and social media avenues.
• Oversaw the 40 concession partners handling Cosmetics, Jewelry and Fashion located in stores in order to ensure they met the standards of Debenhams and contributed fully in terms of Customer service, sales and profitability performance whilst introducing new franchise elements to the store footprint.
• Introduced major investment in people through a comprehensive Customer Service training program and the introduction of a Personalized Shopper experience for creating an exclusive shopping experience for VIP clientele.
• Successfully opened 2 new stores in excess of 7000m2. Both traded significantly above ROCI making them the most successful international launches of any Debenhams International franchise.
• Inventory Control measures introduced gained results of -0.6% in 2015 and -0.4% in 2016 against -4.5% in 2014. This contributed over $1.5 million to the P&L
• Responsible for achieving sales and margin targets through development of sales force via implementation of tailored KPI’s and PDP’s as well as a comprehensive training, learning and development scheme for all levels

• Responsible for all aspects of the Group activities throughout the GCC including Retail Outlets-Supermarkets, Fashion & Restaurants and the Sales & Distribution Division with an annual turnover in excess of $100 million.
• Implemented integration of all functions SOPs and IT systems to cover Retail, Sales, Logistics and Finance to reduce costs, increase data analysis and streamline work processes.
• Registered strong sales growth as exclusive Brand distributors for over 50 global brands including Heinz, L’Oréal, McVities, Cadburys, Volvic, Pinar, Bahlsens, Hero, General Mills, Monster Energy Drinks etc. by reorganizing Sales team to increase Customer visits, improve availability and visibility. Supported brand activity and new product launches such as Monster Energy Drinks.
• Expanded Food Services division by targeting businesses, government departments with tailor-made solutions to Customer needs.
• Upgraded existing Supermarkets and introduced new Brand identity, rationalized SKU portfolio to increase margins as well as renegotiating existing agreements with suppliers to increase rebates and support investment.
• Gained additional L’Oréal brands by the region Managing Director in recognition of performance and achievements with existing L’Oréal brands in the market
• Undertook Purchasing trips to China, Hong Kong, GCC and Europe to successfully source food and non-food products including a complete Home shopping destination area.
• Streamlined workforce and implemented comprehensive integrated training programs to improve efficiency and productivity across all Divisions.
• Strong negotiation tactics delivered increased revenue from Other Operating Income in stores through visibility & space planning as well as maximizing profitability through reduction of rebates and expenditure in Sales Division.
• Actively acquired new agencies and franchises to add to company portfolio including Monster Energy Drinks, Cool & Cool health & beauty products.

• Responsible for the running of 9 multi-format supermarket stores across the country in the absence of the Country Operations Manager for the region’s leading Food and Non-Food independent retailer.
• Worked with Operations and Corporate Office Functions to overhaul existing policies, procedures and working practices in order to modernize the business

• Responsible for the formulation and roll out of a major Business Transformation Plan in Oman in conjunction with Corporate Head Office and strategic management and technology consulting firm Booze Allen Hamilton
• Coordinating the construction of a new stores build, influencing layout, fixtures and fittings.
• Worked with Marketing Department to formulate annual marketing activity calendar for Service store, Wholesale Store, and Discount Store concepts.
• Introduced Space Management program into stores and KPI performance levels.
• Recruitment and training of staff through organizing recruitment days and introducing international standard training & development programs for all levels of Operational roles.
• Worked with Merchandising Department to identify and introduce new ranges and products throughout the store.
• Developed, Implemented and achieved annual business plan for stores.
• Responsible for overall P&L delivery of sales targets and store profitability with stores running at 25% increase in sales and the country turning into profit for the first time in its 8-year history
• Reduced staff levels by 15% without reducing service levels in store by introducing training programs and improved SOP’s
• Nurtured a harmonized working ethos between all retail functions in order to benefit the overall performance of the business.

• Responsible for the management of the regions highest grossing and most profitable flagship supermarket store- annual turnover £8.5M.
• Acted as senior manager for 4 other stores in the region to coach the Store Manager in agreeing aligned work plans for achieving all KPI goals.

• Worked as part of a team responsible for introducing a new convenience format through the conversion of existing stores and the alignment of several Safeway stores that were purchased and re-branded with excellent Gross Profit results in excess of 40%. Giving
Operational training to the store team in all SOP’s.
• Personally, introduced strong shrink control action plans and succeeded driving down wastage levels from 15% loss of fresh product sales to below 3%.

Responsible for day to day running of a hard discount store during the company’s rapid expansion into the UK market.
Led a well-motivated and committed team
This hands-on role helped develop my managerial skills and gave an excellent grounding in a disciplined, ordered approach to retailing.
My store was used as a training store for District and Store Managers from the UK and Europe.
Assisted in the remodeling of stores within my region.


Achievements:
Increased turnover by double digit % annually.
Had the greatest productivity in the district by over 80%
Strict controls on waste and shrink through adherence to KPI’s kept inventory loss below 1.5%
Had the lowest personnel costs versus turnover in the region.
Helped to successfully introduce an entirely new concept in the shopping experience into an area that had several established competitors.

• Responsible for day to day running of a hard discount store during the German company’s rapid expansion into the UK market. Successfully introducing an entirely new concept in the shopping experience into an area that had several established competitors.
• This hands-on role helped develop my managerial skills and gave an excellent grounding in a disciplined, ordered approach to retailing.
• My store was used as a training store for District and Store Managers from the UK and Europe due to the high standards I introduced which resulted in over 330% productivity scores and double-digit growth.
• Assisted in the remodeling of stores within my region.