Harsh Pai

• HubSpot Email Marketing & Campaign Management: Design and execute targeted HubSpot email campaigns using behavior-based
segmentation, dynamic contact lists, and lifecycle-stage targeting; build optimized landing pages and forms with compelling CTAs to
maximize lead capture and conversion.
• Performance Analytics & CTA Optimization: Monitor full campaign performance matrices — open rates, CTR, bounce rates, and
unsubscribes — and conduct systematic A/B testing on subject lines, layouts, and CTAs to drive measurable improvements in deliverability
and audience engagement.
• Event Management & Brand Activation: Plan and execute end-to-end corporate events, trade shows, product launches, and industry
conferences, coordinating vendors, logistics, and on-ground teams to deliver impactful, on-brand experiences.
• Digital Marketing & Content Strategy: Develop and manage content across social media, email, and web channels, ensuring consistent
brand messaging, audience engagement, and alignment with overarching marketing objectives.
• Lead Generation & Pipeline Development: Implement multi-channel lead generation campaigns leveraging email outreach, content
marketing, and event-driven strategies to build and nurture qualified prospect pipelines for sales alignment.
• Stakeholder Management & Reporting: Collaborate with senior leadership and cross-functional teams to align marketing strategy with
business objectives, presenting campaign performance data and strategic recommendations.
• Vendor & Partner Coordination: Oversee external vendor, agency, and supplier relationships for campaign production, event logistics, and
creative deliverables, ensuring quality output within agreed timelines and budgets.

• Email & Social Media Campaign Management: Designed, scheduled, and analyzed targeted email marketing and social media campaigns
across key platforms, ensuring consistent brand messaging, audience growth, and data-driven performance optimization.
• Content Strategy & Calendar Management: Developed and maintained weekly and monthly marketing calendars, managed multi-campaign
deadlines, and ensured timely execution of all digital marketing activities across channels.
• Team Leadership & Mentorship: Led and mentored a team of 6 marketing professionals, assigning responsibilities, reviewing deliverables,
and maintaining high-performance standards and on-time execution.
• Executive Stakeholder Reporting: Reported directly to the VP of Marketing, presenting campaign performance dashboards, KPI analyses,
and marketing roadmaps aligned to organizational growth strategy.
• Vendor & Agency Management: Coordinated with external creative agencies, digital vendors, and print partners to ensure quality campaign
deliverables within agreed budgets and timelines.
• SOP & Process Optimization: Established and maintained Standard Operating Procedures (SOPs) that streamlined marketing workflows,
reduced turnaround time, and ensured consistent quality across all operations.

• Integrated Marketing Strategy: Developed and implemented comprehensive marketing strategies to increase brand visibility, drive product
awareness, and support customer acquisition across B2B and B2C segments.
• Campaign & Event Management: Planned, executed, and monitored multi-channel marketing campaigns and brand events, managing all
logistics, timelines, and post-event performance reporting.
• Budget & Resource Management: Administered marketing budgets, optimized cost allocation, and negotiated vendor contracts to maximize
campaign impact and return on investment.
• Content Creation & Digital Marketing: Produced and managed content for websites, blogs, social media, and email newsleters, supporting
brand positioning and SEO performance across digital channels.
• Social Media Management: Managed official social media channels, grew follower engagement, and implemented data-driven content
strategies to improve reach and community interaction.

• Campaign Execution & Project Management: Planned and executed marketing campaigns and promotional activities while managing
concurrent projects from brief to delivery, ensuring alignment with brand standards and on-time completion.
• Marketing Analytics & Reporting: Tracked and analyzed campaign performance KPIs using analytics platforms, generating actionable insights
and presenting data-driven reports to senior management.
• Vendor Liaison & Coordination: Coordinated with external vendors, printers, and creative agencies to procure marketing materials and
services within defined budget parameters and quality standards.