Digital Media Planner
Socialize
Total des années d'expérience :9 years, 9 Mois
- Provide the agency with research on market, customers, competitors and this industry
- Continue to develop and implement standardized strategic planning tools to foster consistency over time and across projects
- Actively grow the abilities and skill of the department members through formal training programs, mentor ship and hands on learning,
- Work closely with client and account leads to identify campaign strategies and develop these strategies into media plans for major clients
- Plan and execute campaigns across all relevant digital channels (social, display, programmatic, search), with a specialism in paid social (inc. FB/Insta, Twitter, Google, Youtube)
- Provide in-depth and thorough thinking, media knowledge and POV for the internal team, the account team and the client
- Analyze data trends across various media partners and campaigns with in-house client servicing team to develop campaign insights and implications that meet report deadlines
- Analyze multiple sources of external data to assist in strategy, planning and buying decisions
- Oversee and issue buy authorization/specs and guidelines for buys
- Maintains comprehensive, well-organized records on assigned clients' activity and deliverables
- Maintaining knowledge of current digital media trends
- Develop objectives, strategies, digital media plans and presentations for clients
- Evaluate and consult on the best digital media opportunities
- Present digital media plans clearly in writing and orally
- Maintain a good relationship with publishers and media partners
- Create and manage media partner RFP process
- Maintain media plans including changes, budgeting, execution, reporting, optimization and invoice reconciliation
- Execute all digital plans
- Ensure account and creative team is apprised of technical and creative changes
- Stay apprised of industry standards, new media programs/opportunities and can advise on new ways to reach targets
- Investigate and utilize information from syndicated research sources
- Analyze web metrics, report digital campaign KPI's to clients, and recommend optimizations when appropriate to improve media performance
- Perform other duties and projects as assigned
- Apart from digital media planning, also invovled in content creation for social media channels, social media management, organic and paid social efforts
- Supported digital team in managing client social media accounts
- Researched client and competitor brands
- Assisted with research for new business
- Completed a monthly engagement report for client
- Developed upcoming content for client social media channels
- Contributed with idea during brainstorming sessions with the team
- Assisted in marketing field trips in mystery shopping and observational research for marketing research and international marketing students
- Involved in primary data collection and secondary web search for an academic project on brand consumption and brand design
- Managed Crocs’ website for 7 countries in Middle East and North Africa
- Handled and improved social media performance for Crocs Middle East on Facebook, Instagram and Twitter
- Created graphics, posters and other visual content on Photoshop
- Created reports for clients on demographics analysis and engagement rates on all social media platforms
- Assisted the director with business development