Harshith B C

• Spearheading the marketing strategies to enhance brand awareness,
drive customer acquisition, and increase revenue growth for the largest
healthcare provider in the UAE.
• Developed and launched integrated, multi-channel print, catalog, web,
digital and direct marketing campaigns that aided in business growth of
12% annually.
• Developed & devised yearly retail marketing & visual merchandising
calendar within designated timelines effectively & efficiently that helped
in a business growth of 13% p.a
• Responsible for campaign budgeting and advising the KPIs to monitor
success across the marketing mix for LIFE verticals that include 550+
LIFE retail pharmacies, Pharmacy for Less, Health & Glow, Life Clinics &
Medical Centers in UAE.
• Managing an annual budget of AED 25M and ensuring effective
implementation acros different verticals with a strategic aim of
increasing footfall and brand presence.
• Successfully launched a discount format pharmacy - Pharmacy for Less -
expanding from 1to 5 stores in 2025, along with 5 LIFE Optical shop-in
shop concepts.
• Campaign monitoring and reporting for all the campaigns planned and
executed to deliver high ROI across ATL, BTL, Social, Digital, PR and
Influencer marketing for all the verticals resulted in increased monthly
footfall to 70k in the pharmacies and 30k in the medical centres in 2025.
• Led the digital marketing transformation and brand awareness strategy,
strengthening LIFEs online presence across web, app, and social
platforms - resulting in a 45% increase in website traffic, 35% growth in
app downloads and achieving AED 120M in online revenue in 2024
enhancing customer engagement and conversion rates.
• Introduced new products like Organic Earth, Garden of Life and other
focused products in the UAE market and planned the Omni-channel
marketing and launch campaigns to maximize visibility and awareness in
the last 2 years.
• Drive Growth - Strategically plan and execute key events such as DSF,
DSS, Ramadan, Life FRIDAY Sale and new product launches, delivering
multiyear growth plans, ensuring that promotions and offers are key
drivers to increase footfall and online sales.
• Introduced competitive, data-backed campaigns such as SUPER SALE -
UP TO 70% OFF and THE LIFE PRICE CHALLENGE in 2024, which boosted
both online and offline conversions.
• Expand brand presence by managing and implementing cross-brand tie
ups and partnerships for Sports Nutrition and other categories, resulting
in a 15% YoY sales increase.
• Reporting directly to the Group CEO and managing a 7-member team
including creative. digital and traditional marketing professionals.
• Conduct periodic market research to study customer profiles,
preferences and buying patterns in coordination with retail stores to
shape product and promotional strategies.

• Managing the Choithrams retail and private label brands to ensure the sales targets are
achieved.
• Conduct monthly/quarterly budget vs. spent reviews to ensure the budget is being spent
and allocated effectively.
• Planning the Marketing Calendar including updating and circulating among all territories
marketing teams.
• Support in building and enhancing the brand Image in line with the objectives
• Help liaise with Media Agencies/Consultants to develop appropriate theme
board/communication methodology in line with the objectives
• Manage advertising creatives for ensuring brand image is kept consistent within Middle
East requirements. Creatives include magazine and newspaper adverts, billboard images,
radio scripts and SMS.
• Approve all Media plans and buying for both brand and tactical campaigns for Ads,
outdoor and radio through digital media and email marketing and other online marketing
campaigns.
• Maintaining the digital platforms (Facebook, Twitter, Instagram, and LinkedIn) of the
brand and company website.
• Performed ongoing customer/market research and demographic profiling to identify and
capitalize on unmet market needs ahead of the curve in collaboration with Ac Nielsen &
Euro monitor.
• Coordinate with the PR agency, this includes briefing the agencies with the required job
and closely following up until finalization.
• Preparing marketing reports based on the analysis of the promotions executed and
ensures the right SKUs across the categories are included in the upcoming promotions.
• Designing the planograms for new stores and implementing across the categories and in
store branding.
• Achieved win-win corporate tie ups with VISA, MASTERCARD and Banks like ADCB, SCB,
MASHREQ, CITIBANK etc.
◦ Dealing with overall Marketing Communication includes Branding, Promotion, and
Advertising etc.
◦ Integration of social media/engagement strategies into communication plans.
◦ Successfully combining advertiser needs with innovative media solutions and creating
relevant strategies.
◦ Focus on partnerships and alliances with Brands, media tie-ins, barters, getting the
brand visible through creative tie-ups.
◦ Ability in focusing on the overall integrated marketing of the company - retail.

• Managing the Choithrams retail and private label brands to ensure the
sales targets are achieved.
• Conduct monthly/quarterly budget vs. spent reviews to ensure the
budget is being spent and allocated effectively.
• Planning the Marketing Calendar including updating and circulating
among all territories marketing teams.
• Support in building and enhancing the brand Image in line with the
objectives
• Help liaise with Media Agencies/Consultants to develop appropriate
theme board/communication methodology in line with the objectives
• Manage advertising creatives for ensuring brand image is kept
consistent within Middle East requirements. Creatives include magazine
and newspaper adverts, billboard images, radio scripts and SMS.
• Approve all Media plans and buying for both brand and tactical
campaigns for Ads, outdoor and radio through digital media and email
marketing and other online marketing campaigns.
• Maintaining the digital platforms (Facebook, Twitter, Instagram, and
LinkedIn) of the brand and company website.
• Performed ongoing customer/market research and demographic profiling
to identify and capitalize on unmet market needs ahead of the curve in
collaboration with Ac Nielsen & Euromonitor.
• Coordinate with the PR agency, this includes briefing the agencies with
the required job and closely following up until finalization.
• Preparing marketing reports based on the analysis of the promotions
executed and ensures the right SKUs across the categories are included
in the upcoming promotions.
• Designing the planograms for new stores and implementing across the
categories and in-store branding.
• Achieved win-win corporate tie ups with VISA, MASTERCARD and Banks
like ADCB, SCB, MASHREQ, CITIBANK etc.

• Dealing with overall Marketing Communication includes Branding, Promotion, and
Advertising etc.
• Integration of social media/engagement strategies into communication plans.
• Successfully combining advertiser needs with innovative media solutions and creating
relevant strategies.
• Focus on partnerships and alliances with Brands, media tie-ins, barters, getting the brand
visible through creative tie-ups.
• Ability in focusing on the overall integrated marketing of the company - retail.

• Identifying marketing and promotional opportunities.
• Successfully combining advertiser needs with innovative media
solutions and creating relevant strategies.
• Integration of social media/engagement strategies into communication
plans.