zermout abdenour

Led end-to-end marketing strategy for one of Abu Dhabis most significant masterplan
developments, spanning 38 million sq ft — from concept through pre-launch, launch and post
launch phases
Owned full 360° launch delivery across brand identity, creative direction, OOH, digital platforms,
PR, events and on-ground activations across multiple touchpoints
Translated complex development vision into sharp market positioning and brand narratives that
directly supported sales pipeline and long-term brand equity
Managed cross-functional alignment across 6+ internal departments — development, sales,
digital, CRM, and procurement — alongside multiple external agencies
Accountable for full marketing governance including timelines, approvals, budgets and launch
readiness across all touchpoints at premium execution standard

I developed and executed comprehensive brand strategies aimed at enhancing market presence and awareness. Leading crossfunctional teams, I oversaw the creation and implementation of brand campaigns. Additionally, I ensured consistency across all marketing channels by overseeing the development of brand guidelines. Through market research, I identified trends and opportunities for brand positioning. Collaborating with internal and external stakeholders, I ensured brand alignment with business goals. Monitoring and analyzing brand performance metrics, I adjusted strategies for optimal results. Managing budgets and allocating resources, I maximized the impact of brand initiatives. Lastly, I implemented innovative marketing techniques to differentiate the brand in a competitive market.

Developed and executed digital and social media strategies to improve brand visibility and engagement
• Managed content planning, performance tracking, and campaign reporting
• Supported integrated campaigns, events, and corporate communications initiatives

Supported end‑to‑end marketing campaigns across branding, digital, events, and
communications.
Conducted market research, competitor analysis, and campaign performance
evaluation.
Coordinated with internal teams and external partners to deliver consistent brand
messaging.

Managed social media platforms, content creation, and community engagement for
local brands.
Supported brand visibility initiatives through creative content and digital campaigns.