Harun Rashid

Handling projects in Dubai & Northern Emirates. Responsibilities include establishing and maintaining
relationship with Lighting Designers, MEP Consultants, Contractors and End Clients to receive enquiry
and win projects. Involves providing services like lighting design, lux calculation & drawings. To
identify key personnel / decision makers in a project to understand the requirements of the project and
to provide a technically complaint & commercial feasible proposal. To be aware of the competition and
market situation.

Restructured the Lighting Business Unit. Streamlined process and increased revenue. Signed up with
brands like GE, Artemide, Thorn, Linea Light Group, Sylvania, Lena Lighting & Martin Lighting to
offer technically complaint & financially viable lighting solution to Customers. Registered with key
customers like EMAAR, Deyaar and Dubai Police etc...Started the Street Lighting business with
Tungsram. Initiated relationship with RTA, Abu Dhabi Municipality, MOID & Municipalities of other
Emirates. Got Tungsram Street Light luminaires approved by Abu Dhabi QCC. Working with Lighting

Sales | Lighting Solutions
Handling Key customers like EMAAR, Deyaar, Meeras, Dubai Police, Dubai Airports and Dubai Health
Authority etc... Also working with Architects,

Sales & Marketing
Heading the Sales & Business Development team. Responsible for Sales Target & Marketing
Activity of the Company. Set-up the Project Sales Team to concentrate on Builders & Contractors
vertical. Set-up the Business Development Division to promote our Brand to Architects, Interior
Designers & Consultants. Also set-up the sales supporting teams like Lighting Design Team &
Estimation Team. Devised the complete Sales & Marketing Strategy. Initiated the Incentive Plan to
keep the employees motivated. Handling Brands like Lumibright for General Lighting and Diyas
& Mantra for Decorative Lighting & Chandeliers.

Sales Planning & Strategy, Implementing Marketing Strategies, Analyzing Market Trends &
Results, Team Management, Distributor Management, Supervising Sales Staff, Meeting
Sales Goals, Negotiation, Motivating Sales Team, Building Relationships, Coaching, Market
Knowledge, Staffing.
Responsibilities:
1. Set up the full team and office from scratch.
2. Handling the Sales Team, comprising of 5 Assistant Sales Managers & 16 Sales Personnel.
3. Reporting to the MD.
4. Appointed Distributors.
5. Establishing sales objectives by forecasting and developing annual sales quotas for regions
and territories; projecting expected sales volume and profit for existing and new products.
6. Implementing national sales programs by developing field sales action plans.
7. Maintains sales volume, product mix, and selling price by keeping current with supply and
demand, changing trends, economic indicators, and competitors.
8. Establishing and adjusting selling prices by monitoring costs, competition, and supply and
demand.
9. Completing national sales operational requirements by scheduling and assigning
employees; following up on work results.
10. Maintaining national sales staff by recruiting, selecting, orienting, and training employees.
11. Maintaining professional and technical knowledge by attending educational workshops;
reviewing professional publications; establishing personal networks; participating in
professional societies.
12. Handling Automotive OEM’s & Tier 1 companies, Consumer Electronics Manufacturers,
General Lighting Manufacturers and Water & Air Purifier Manufacturers.
13. Obtaining profitable results through the sales team by developing the team through
motivation, counselling, skills development and product knowledge development.
14. Manage the sales administration function, operational performance reporting, streamlining
processes and systems wherever possible, and advising senior management on maximizing
business relationships and creating an environment where customer service can flourish.
15. Responsible for managing the sales team, developing a business plan covering sales,
revenue, and expense controls, meeting agreed targets, and promoting the organization’s
presence in India.
16. Assist in the development of the annual marketing plan, specifically advising on: realistic
forecasts for each product and territory (based on historical data, market trends,
competitive activity, promotional strategy and sales effort), realistic costs of operating the
sales force; and sales promotion plans.
17. Responsible for the planning, recruitment, direction, organization and control of sales
representatives to accomplish specific objectives.
18. Responsible for monitoring the performance of the sales team by establishing a system of
reports and communications involving sales reports & sales meetings.
19. Plan and implement a specific appraisal system that describes the responsibilities and
performance standards for each member of the sales team & set individual territory sales.

Ligman Lighting Pvt. Ltd. is a Thailand based lighting company with presence in more that
50 countries and spread across 5 continents. Ligman is an outdoor lighting solutions provider
specializing in Landscape lights.
Responsibilities:
Sales Strategy, Channel Sales Management, Team Management, Key Accounts Management,
Project Sales, Institutional Sales, Dealers Management, Building & maintaining relationship
with Architects, Lighting Consultants, Electrical Consultants, PMC & Builders.
Key Highlights:
1. Handling a team, comprising of Sales Engineers, & Administration Officer.
2. Results made possible through strong influencer and consumer led promotions, channel
expansion and field marketing initiatives.
3. Set up the full team and office from scratch.
4. Appointed new dealers.
5. Handling Architects, Electrical Consultants, PMC, Contractors, Builders, Corporate &
Government bodies.

Schreder Lighting is a group company of Schreder Group G.I.E. which is a Belgium based
lighting company with operations in 33 countries spread across 5 continents. They
specialize in outdoor lighting, very strong in street lighting. Started my Career as a