Hassan Allouch, Head Of Sales

Hassan Allouch

Head Of Sales

ISOFOOD S.A.L.

Location
Lebanon - Beirut
Education
Master's degree, International Business and Marketing
Experience
12 years, 0 Months

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Work Experience

Total years of experience :12 years, 0 Months

Head Of Sales at ISOFOOD S.A.L.
  • Lebanon - Beirut
  • My current job since January 2022

ISOFOOD is part of the (GHI), Groupe Hojeij Industrie.

The company is based in Lebanon and specialized in manufacturing different kinds of food supplies.

Duties:

being in charge of local and everseas customers
Overseeing the sales team
Motivating the sales team
Setting goals for salespeople
Evaluating the performance of team members
Attempting to increase sales performance
Developing and implementing sales strategies
Overseeing the training and development of the sales team
Analyzing sales data to make informed decisions.
Hiring and training sales staff
selecting new overseas customers ( export sales : West africa countires, Iraq )
Brands we manufacture:

sauces and condiments:

AROMATE, MIA, SANTINA, SAVOR, AND AMERIGO brands.

National Sales Manager at Givanas Industry Nigeria Limited
  • Nigeria - Lagos
  • February 2020 to December 2022

• Managing overall sales operations for sales channels :general trade, modern trade, and Horeca .
• Managing sales teams including the regional sales managers, sales executives, and merchandisers pan Nigeria.
• Coordinating with the marketing departments regarding all the campaigns implemented in the market.
• Conducting market surveys and swot analysis Running training sessions, seminars for the sales teams in charge .
• Maximized performance to ensure achievement of sales
• Monitored sales performance of teams.
• Continually reviewed wholesale distribution, pricing and sales initiative policies against strategic benchmarks.
• Interfaced with customers, determined needs, provided recommendations .
overseeing and selcting new overseas customers ( export sales - west africa countries, mena countries )

Products we manufacture and sell are :
Beauty soap : ivory, Hala, april beauty, april premium
Whitening soap : HAVEN WHITE, DREAM WHITE .
Cosmetics soap : Gmano ( for men )
Baby soap : Ivory Baby .
Multipurpose soap : April multipurpose
Laundry detergents :
CLEAN SOFT liquid detergents ( sachets ) .
CLEAN SOFT liquid detergents ( bottles x 1L and 3L ) .
Hand wash : april liquid soap x500 ml .
Dish washing liquid : ( dish maid x 500 ml, 1L, and 10 L .

Detergents :

Liquid disinfectant, bleach, floor detergents ( NOVEX BRAND )

We also manufacture and sell cosmetics as :
Perfumes : cheap ( low end ) perfumes and high end perfumes .
Whitening creams
Body lotions .
Petroleum jellies
Powders : baby powder, raving powder, oil control powder
Body splashes .
Body mist .

General Manager at Rafimex Ghana LTD
  • Ghana - Accra
  • January 2018 to January 2020

Duties :

• Managing the overall operations of the company .
• Worked directly with sales managers and sales supervisors to discuss strategy and mitigate issues.
• Increased profitability by coordinating consistent merchandise plan changes to drive sales.
• Delivered customized and effective solutions to clients that met unique demands.
• Analyzed product costs, contract performances, and risks to drive business decisions.
• Managed, hired and trained high-performing sales and support team .
• Monitored and evaluated teams, identifying and targeting opportunities for improvement.
• Developed and implemented a high-quality work environment as measured through employee satisfaction ratings.

Sales Manager at Rafimex Ghana LTD
  • Ghana - Accra
  • March 2016 to December 2017

Brands we sell :

A. FOOD AND BEVERAGES:

• LUCOZADE, PURE HEAVEN, BULLET, ROYALTY, REJOICE, XTRA, MACCAW, AHMAD TEA, ALOKOZAY TEA, WALKERS, CUETARA, NESTLE BRANDS, MONDELEZ BRANDS, ATLANTA, CHTAURA FILEDS, AL TAGZIAH, AMERICAN HARVEST, BEST IN, BAYARA, BIOMASS, CHITOS, FIGARO, HEINZ, ICELAND, ICEBERG, SKITTLES, SOFRA, NAJJAR, SMUCKERS, TABASCO, YAMAMA, AL OSRA, HILBAWI, KAVAL ......

B. NON FOOD PRODUCTS :
• Detergents as: PERSIL, DOMESTOS, AJAX, CLIN, CIF, BLOO, PARAZONE, FAIRY, DETTOL, DER GENERAL, BREF, CLOROX, COMFORT, DOWNY, VOI, FLASH, HARPIC .
• Shampoo and body wash as: H&S, ULTRA DOUX, GARNIER, JOHNSON, and ADIDAS, DOVE
• Hand and liquid soap as : DETTOL, VOI, PEARS, DOVE, ENGLISH BREEZE
• Cosmetics as : mascara, foundation, nail polish, make up remover, blush, wipes, ( VOI / LOREAL, COMFI )
• Body spray and roll on as: BRUT, ENGLISH BREEZE, REXONA, and ADIDAS, SURE

Sales Executive at Halwany Consumer Products
  • Lebanon - Beirut
  • May 2012 to February 2016

• Meeting with clients during sales visits
• Demonstrating and presenting products
• Identified market product demands and customer trends to bring in new customers.
• Introducing new products to customers
• Wrote reports detailing daily sales activities.
• Designed sales and service strategies to improve
revenue and retention.
• Consistently complied with company policies and
government regulations.
• Reviewing sales performance
• Negotiating contracts and packages
• Working towards monthly / annual targets.

Products we sell :

1- Siblou frozen food
2- Plein Soleil frozen food
3- Plein Soleil canned food
4- Lamesa pastry

Education

Master's degree, International Business and Marketing
  • at University Antonine (UA)
  • April 2025
Bachelor's degree, International Business Management
  • at Lebanese International University
  • February 2014

international business management which integrates the global market and the relation with the local one.

High school or equivalent, Economics
  • at Saida Official School For Boys
  • January 2007

The last term of high school education which prepare the student to tye graduate level as an academic student thus entering the workplace

Specialties & Skills

customer relationships
leading teams
take an entrepreneurship
leadership
Knowledgeable
marketing strategy
negotiation
market research
operation

Languages

Arabic
Native Speaker
English
Expert
French
Beginner
Spanish
Intermediate

Training and Certifications

Self- learning techniques ( Metropolitan School of Business and Management UK) (Certificate)
Date Attended:
July 2021
Brand Management ( The University of London ) (Certificate)
Date Attended:
August 2021
Essential Strategies and Skills ( University of Michigan ) (Certificate)
Date Attended:
August 2021
The Fundamentals of digital marketing (Google) (Certificate)
Date Attended:
August 2021
Sales Certificate ( Schweppes International Limited ) (Certificate)
Date Attended:
November 2019
Managing people Performance ( Metropolitan School of Business and Management UK ) (Certificate)
Date Attended:
July 2021
Essential Management Skills (IBMI) (Certificate)
Date Attended:
July 2021

Hobbies

  • Hunting
  • Swimming
  • Horseback Riding