Pricing Senior Analyst
Zain KSA
مجموع سنوات الخبرة :9 years, 6 أشهر
Providing feasibility studies and developing actionable pricing models for new or revamped product/service across postpaid, prepaid, and MBB segments. Performing regular reviews on price-related issues and tracking the effect of price changes on sales and margin. Providing ideas and initiatives to streamline processes and gain new revenue sources for the company.
Significant Highlights:
• Completed the entire pricing market analysis for the USF Project, which covers the remote areas of Saudi Arabia with Zain towers. The analysis included revenue, cost, gross margin for customer lifetime, MARCOM cost, assets, etc. The project covers over 140 thousand people and currently is one of the biggest CITC initiatives to achieve the Kingdom’s 2030 vision. The expected revenue is over 20 million SAR per year.
• Solely responsible for the revamp of Zain’s hero product, Shabab 130, leading to a projected yield of more than 100 million SAR extra in revenues per year
• Continuously enrolled in analyzing the behavior of more than 11 million subscribers currently at Zain KSA across multiple segments.
• Played a critical role in revamping the entire postpaid voice packages and MBB SIMS, which resulted in a 70% monthly increase in sales volume.
• Engaged with management and decision makers on B2B initiatives such as iPhone for Life, which is the first in the Kingdom
• Promoted to Senior Pricing Analyst after 5 months of hire
Key responsibilities:
• Overall accountable to make feasibility studies for any Zain KSA initiative, including prepaid, postpaid, MBB, and CVM
• Conducting competitors / market analysis by keeping abreast of market trends, competitor moves to proactively predict competitor moves and market gaps
• Responsible for coming up with new ideas and enhancements to add additional revenue streams for Zain KSA
Significant Highlights:
• Distinguished efforts in detailing and delivering conclusions by analyzing big data sources such as MEED.
• Enabled mapping of engineering market for 2014 and executed quantitative competitor analysis the year after through detailed data scrutiny customization and data management.
• Played a stellar role in investigating the macro level external factors affecting the company and its five years’ business plan.
• Engaged with management and decision makers for running a customer satisfaction survey for Dar Al Riyadh.
• Significantly contributed in establishing sales call program foundation covering prospecting, opportunity management, and CRM.
Achieved success in above program by identifying key clients
• Outperformed company expectations by steering the marketing function for the entire group by applying state-of-the-art sales call management program in ‘Microsoft Dynamics’.
The above was achieved through brilliant client relationship management, building key connections and improvisation.
Key responsibilities:
• Overall accountable to plan, implement and execute marketing analysis, accelerating plans and researching data for qualitative analysis.
• Planning customer strategies for long-term business growth; achieving the targeted objectives in specific time frame in a competitive environment.
• Conducting competitor/ market analysis by keeping abreast of market trends, competitor moves to achieve market share metrics.
• Engaging in lead generation, customer mapping and building relationships independently, leading to business closure.
• Developing Dar Al Riyadh`s competitive position by initiating a planned strategic marketing program entailing prospecting, opportunity management and CRM.
• Specifically assigned by company to develop its brand image through aggressive means especially for stakeholders, customers, international partners as well as current and potential employees.
Significant Highlights:
• Attained considerable recognition for contributing actively in a complete feasibility study for opening a new division under Dar Al Riyadh intended for non-destructive testing (NDT).
• Pursued detailed study for defining the market size, potential market share, equipment used, competitors, and giving recommendation on whether to go green-field, acquire a company, or partnership.
Worked in that high-end cafe as part of a marketing course in King Fahd University. Duties included creating an integrated marketing communication (IMC) plan that focuses on branding, promotions, and improving sales.
The objective was to increase sales and brand awareness by utilizing means of direct marketing. At the end of the project, the cafe accumulated an increase of sales for more than 10%.