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Hassen Douib, Digital Marketing Manager | Driving Growth, Traffic & Revenue Through Paid Media & Data-Led Strategy

Hassen Douib

Digital Marketing Manager | Driving Growth, Traffic & Revenue Through Paid Media & Data-Led Strategy·Mall Of Qatar

Qatar

Higher diploma, INFOGRAPHISTE WEBDESIGNER

Work experience

Total years of experience: 13 years, 5 months

Digital Marketing Manager | Driving Growth, Traffic & Revenue Through Paid Media & Data-Led Strategy

April 2024 - Present

Mall Of Qatar

Doha, Qatar

April 2024 - Present

Company industry:
Advertising
Job role:
Management

Digital Marketing Manager

January 2023 - Present

Mall of Qatar

Doha, Qatar

January 2023 - Present

Own the full digital marketing ecosystem — strategy, paid media, SEO, CRM, loyalty, analytics, and team leadership — with direct accountability for all channel
performance across the organization.
Manage QAR 1M+ in annual paid media across Meta, Google Ads, TikTok, YouTube, Snapchat, and DV360 — optimizing CPM, ROAS, CPA, and CTR targets
across all campaign verticals weekly.
Delivered +30% total reach growth YoY and +62% organic reach uplift through SEO-integrated content calendars, A/B creative testing, and platform algorithm
optimization.
Grew TikTok channel +178% by pioneering UGC hook-testing and trending-audio strategy before GCC market adoption — establishing it as the primary reach
driver at near-zero CPM.
Drove +1.8% mall footfall increase via attribution-mapped full-funnel campaigns — awareness to geo-conversion — tracked through GA4, Conversions API, and
UTM taxonomy.
Led multi-platform campaigns contributing to retail events generating QAR 30M-38M in sales (Shop & Win, 360 ALLSTARS, Back-to-School, National Day).
Built Mall of Qatars first CLO loyalty program from zero: points economy, airline miles partnership, gift card redemption tiers, and financial liability model.
Deployed complete tracking and attribution infrastructure (Meta Pixel + CAPI, GA4, GTM, UTM) — eliminating reporting blind spots and enabling real-time
executive dashboards.
Lead and mentor the digital marketing team; manage agencies, influencers, production teams, and coordinate with 4 internal departments across all campaign
cycles.
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Social Media Executive And Graphic Designer

December 2019 - Present

LE MIRAGE - SHARAKA HOLDINGS

Doha, Qatar

I found this job using Bayt.com

December 2019 - Present

Responsible for implementing campaigns through websites,
email marketing, social media and online advertising.
Company industry:
Automotive Manufacture
Job role:
Design, Creative, and Arts

Digital Marketing & Social Media Manager

January 2021 - January 2023

Le Mirage – Sharaka Holdings

Doha, Qatar

January 2021 - January 2023

Led all digital marketing activity across paid social, organic content, email, SEO, and reputation management — sole owner of the brands digital performance
across two revenue verticals.
Increased audience engagement rate +30% by shifting from broadcast content to data-driven audience-response strategy, reducing paid amplification costs.
Planned, launched, and optimized Meta and Snapchat paid campaigns with weekly bid management against ROAS, CPM, and CPA benchmarks across hotel and
F&B audiences.
Built and managed full email marketing program from scratch — newsletters, promotional campaigns, and automated drip sequences — segmented by guest
profile and aligned to occupancy and revenue targets.
Designed brands reputation management system: tiered review response protocols, sentiment monitoring, and crisis playbook protecting brand perception
across all platforms.
Delivered quarterly competitive market analysis on Qatars luxury hospitality digital landscape — findings adopted directly into C-level brand positioning and
pricing decisions.
Company industry:
Marketing
Job role:
Marketing and PR

Social Media Executive

January 2019 - January 2021

BEYOND LIGHTING - LIGHTING

Doha, Qatar

January 2019 - January 2021

Responsible for executing the company’s online social media
and digital marketing plans.
Company industry:
Business Support Services
Job role:
Design, Creative, and Arts

Digital Marketing Manager

January 2019 - January 2021

Beyond Lighting

Doha, Qatar

January 2019 - January 2021

Owned digital marketing strategy end-to-end — paid media, SEO, social media, and content production — for a premium B2B and B2C brand across the GCC
market.
Generated +25% increase in qualified B2B sales inquiries through performance campaigns on Meta and Google, targeting interior designers, architects,
contractors, and procurement managers.
Grew social media following +35% in 12 months through targeted paid acquisition and community engagement strategy.
Implemented on-page SEO program — keyword research, meta optimization, and internal linking structure — improving organic rankings for high-intent B2B
search terms and reducing paid CPA.
Managed full content production cycle: strategy briefing → creative production → scheduling → performance analysis, coordinating internal designers and external
creators.
Company industry:
Construction & Building
Job role:
Marketing and PR

Digital Marketing & E-Commerce Manager

January 2016 - January 2019

Derinton — Samsung & Huawei Authorized Distributor

Tunis, Tunisia

January 2016 - January 2019

AuthorizedDistributor —B2B(Dealer Network) +B2C(Direct Consumer)
Built the entire digital marketing and e-commerce function from zero — paid acquisition, SEO, email marketing, social media, and online store — generating
measurable revenue within year one.
Managed dual digital strategy simultaneously: co-branded trade campaigns for Samsung & Huawei dealer partners (B2B) alongside D2C performance ads
targeting end consumers (B2C).
Doubled organic traffic in 6 months through SEO-led content strategy and device-category keyword optimization across Samsung and Huawei product lines.
Built email marketing database from scratch: segmented flows, product launch sequences, and retention campaigns — owned subscriber growth, open rate, and
purchase conversion.
Produced all campaign creative assets in-house using Adobe suite — reducing agency dependency and accelerating campaign time-to-market.
Company industry:
Internet & E-commerce
Job role:
Marketing and PR

Marketing & E-Commerce Executive

January 2013 - January 2016

Vistaprint / Cimpress

Paris, France •Hybrid

January 2013 - January 2016

Managed localized digital marketing campaigns for the French market on a €1B+ global e-commerce platform, coordinating product launches and promotions
across 10+ EU markets.
Operated within an enterprise-scale digital marketing environment — hands-on experience with large-scale A/B testing, UX conversion optimization, LTV
modelling, and attribution.
Managed CRM and email for the EU customer base: and repeat-purchase conversion
Company industry:
Graphic Design
Job role:
Marketing and PR

Education

École Superieure Art et Design Saint Etienne

December 2013

December 2013

Higher diploma, INFOGRAPHISTE WEBDESIGNER

Tunisia

NPSUniversity

January 2010

January 2010

Bachelor's degree, Marketing

Tunisia

Skills

E commerce
Expert
E commerce
Expert
Motion Design
Expert
Motion Design
Expert
Direct Marketing
Expert
Direct Marketing
Expert
Graphics Development
Expert
Graphics Development
Expert
Graphic Design
Expert
Graphic Design
Expert
IT
Intermediate
IT
Intermediate
CONTEXTUAL ADVERTISING
Intermediate
CONTEXTUAL ADVERTISING
Intermediate
CONTENT CREATION
Intermediate
CONTENT CREATION
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MEDIA STRATEGY
Intermediate
DIGITAL MEDIA STRATEGY
Intermediate
GOOGLE APPLICATIONS
Intermediate
GOOGLE APPLICATIONS
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
METADATA
Intermediate
METADATA
Intermediate
SNAPCHAT
Intermediate
SNAPCHAT
Intermediate
TIKTOK
Intermediate
TIKTOK
Intermediate
WEB PERFORMANCE OPTIMIZATION
Intermediate
WEB PERFORMANCE OPTIMIZATION
Intermediate
E commerce
Expert
E commerce
Expert
Motion Design
Expert
Motion Design
Expert
Direct Marketing
Expert
Direct Marketing
Expert
Graphics Development
Expert
Graphics Development
Expert
Graphic Design
Expert
Graphic Design
Expert

Social profiles

Languages

English

Intermediate

Arabic

Native Speaker

French

Beginner

Training and Certifications

Certifications
Google Analytics E-Commerce Marketing Social Media Mktg Pro Google Ads
Certificate in Multimedia

Hobbies and interests

Digital Marketing & Content Creation

Successfully managed multi-channel marketing campaigns that increased engagement, leads, and brand awareness.