Hasan Al Mhejer

Managing the social media platforms for artists as well as the company’s platforms. Launching and monitoring Facebook and AdWords campaigns, developing an engaging audience and collaborating with the marketing, sales and creative teams. Uploading assets on YouTube. Monitor user engagement and suggest ideas for content optimization. Stay up to date with the latest social media best practices and technologies.

• Overseeing all company social media accounts.
• Developing engaging, creative, innovative content for regularly scheduled posts.
• Achieving goals within a quarter or a season.
• Remarkable copyrighting skills.
• Reporting an adequate analysis of social media accounts.
• Monitoring and developing reports on competitor activity within the social media context.
• Executing tasks on time using new technologies, ad campaigns, or other brand messages.
• Uploading content on YouTube, and manage their metadata and basic work on the Content ID system.
• Uploading content on digital stores.

- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video) that builds meaningful connections and encourages community members to take action
- Design and construct visuals that will be used for the published content in different formats and sizes, pictures and videos, using graphic designing applications.
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments to manage reputation, identify key players and coordinate action

- Handel the client's social media platforms : Facebook, Instagram and Twitter in terms of the general daily posts, and the interaction with the platform followers
-Produce and execute lead generation campaigns
- Generate and draft content for the social media platforms that matches the identity of the client to produce reach and audience engagements
- Generate advertisement lines and visual concepts to be implemented in a digital visual production
- Drafting and publishing of paid and organic material and content
- Works with internal and external teams to provide social direction, ensuring that different platforms are performing optimally, providing strategy and insights as necessary.
- Facilitate in setup and implementation of new opportunities.
- Locate inefficiencies and develop efficiencies

 Supervising and overseeing the weekly shootings to ensure the visual elements and fixtures of the Arab Idol rehearsals on the shooting set are as per as the Emirates Airlines visual guidelines, as the show was majorly sponsored by Emirates Airlines to give an exposure of the Airbus A380 lounge experience.
 Sending weekly inventory reports to Emirates Airlines Marketing team indicating elements consumed during set shootings, to see if necessary elements orders are needed to be placed for scheduled shootings
 Maintaining a transparent communication channel between the set in Beirut and Emirates Airlines in Dubai covering the Emirates Airlines visual concern scope of the shootings in all aspects.
 Ensuring that the visual guidelines are followed during the shooting.

BTL and Field Marketing Management

July 2012 - Present, The IML Group, Dubai, UAE
Accounts and Project Manager, Employee Relationship Manager

 Nestle Middle East - FMCG
-Extensive handling of & managing the categories of: Maggi, Nescafe, Cerelac, Nan, Sweetened Condensed Milk, Nesquik, Mackintosh Quality Street, Fitness Cereals Sampling activations in the UAE market that are in-store & outdoor, in terms of sampling guidelines, the right brand talk, & the right overall sampling activity, & an effective control of the brand image in the trade, in addition to directing the activation process & ensuring the right logistical and an efficient manpower support is maintained at all times to guarantee a flawless activation
-Developing specific goals and plans to prioritize, organize, & accomplish set tasks
-Preparing & providing constant flow of periodic trade report that reveals sales & sampling figures for every SKU handled in every activation
-Dynamic follow up with the client in regards to any issue or obstacle experienced during the activation period
-Keeping a transparent channel with Nestle about the flow of the activation
-Sending a periodic report to the client about its competitor & what is its activity on the trade, to initiate a counter activity & refrain from losing sales to that competitor
 British Petroleum
-Conducting Entrance & Exit Interviews for the prospect and current BP merchandising staff in UAE, Kuwait, Qatar and Oman
-Employee Relation Ship Management for the BP Merchandisers & Channel Development Managers in the UAE, in terms of country labor legalizations, periodic reports, payrolls and appraisals
-Managing & overseeing the mystery shopping programs that BP conducts in the Arab region: UAE, Oman, Kuwait, Lebanon & Jordan & maintaining an effective collaboration between BP, local distributors of lubricants, & the mystery shopper to ensure an effective program outcome.
-Keeping BP periodically updated about the flow of the program through its all stages.
 Apple Middle East - IT Retail
-Conducting Entrance & Exit Interviews for the prospect & current Apple Retail Staff in UAE, Qatar & KSA
-Ongoing candidates screening for continuous retail staff recruitment
-Employee Relation Ship Management for the Apple Retail bodies in the UAE, including Mac solution consultants & iPad Solution consultants in terms of country labor legalizations, periodic reports, payrolls, Apple merchandising guidelines
-Managing the Apple account in the region in terms of point of sale relations with the assigned retail staff.
-Retail staff coaching and support to ensure staff motivation, & managing their periodic appraisals
-Establish staff schedules, task assignments equipment’s allocation to ensure conformance with department objectives & goals

 Nokia - IT Retail Field & Market Support
-Conducting Entrance & Exit Interviews for the prospect & current Nokia Retail Staff in UAE
-Ongoing candidates screening for continuous retail staff recruitment

 Philips Middle East
-Managing a team of sales associates for Philips Lighting Segment in terms of periodic reports, Philips client mining, sales & businesses development
-Further account development to expand to outsourcing retail merchandisers in three key markets, UAE, Qatar, & Oman, while keeping an active channel to maintain their responsibilities, needs & requirements that are of a mutual benefit to IML, Philips & the merchandisers

• Represent and deliver service excellence that is in keeping with organization’s name, vision, mission and brand.
• Researching markets to identify opportunities for events;
• Relationship building with key Clients and stakeholders
• Liaising with clients to ascertain their precise event requirements
• Developing constructive and cooperative working relationships with others, and maintaining them over time.
• Agreeing to and managing a budge
• Pre-event an onsite communication with delegates
• Scheduling Work and Activities - Scheduling events, programs, and activities, as well as the work of others
• Developing specific goals and plans to prioritize, organize, and accomplish set tasks.
• Estimating the Quantifiable Characteristics of Products, Events, or Information - Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity
• Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources.
• Identifying Objects, Actions, and Events - Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
• Establish staff schedules, task assignments equipment’s allocation to ensure conormance with department objectives and goals
• Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources.
• Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions
• Providing information to co-workers, and subordinates by telephone, in written form, e-mail, or in person.
• Identifying Objects, Actions, and Events - Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events

Intersec Exhibition 2012 - Dubai World Trade Center
 Introduce Cubitec to the Exhibition visitors when they approach the stand
 Explain the benefits of Cubitec security products to the stand visitors
 Demonstrate how the Cubitec Security System to the stand visitors using the CubisNX

Sony S1 Tablet Introduction - On Week Ends

 Promote and Introduce the new Sony tablet to consumers
 Communicate the competitive specifications of the S1 tablet to the consumers
 Demonstrate how the Android OS operates on the Sony Tablet

Mubadala World Tennis Championship 29, 30, 31 December 2011, 27 March 2012.

 Promote the tennis activities to the interactive zone visitors
 Educate the interactive zone visitors about the benefits of Tennis as a sport activity and what benefits it has for the society

Introduce the 2012 GMC vehicles to exhibition visitors
 Inform the exhibition visitors about the new features and specifications of the 2012 GMC vehicles
 Make sure that the exhibition visitors will be able to differentiate the GMC vehicles from other similar and competing vehicle brands

GITEX Shopper & Consumer Electronics Expo - Sales Associate

 Represent Blackberry Products and smartphones to consumers
 Explain to consumers the features and specifications of the Blackberry smartphones and tablets
 Show the consumers the benefits of the Blackberry services on smartphones and tablets in their daily activities

Internship

Assist the Retail Banking Group Administrator in the daily duties of the RBG department, that include, act as a bridge between
RBG and the Human Resource Department, maintain the RBG staff databases, work with the HR department to understand their manpower requirements, including the UAE national intake, and to coordinate with the HR for RBG staff queries.

 Introduce the new HP-AMD products line to consumers
 Educate the spectators about the AMD chips
 Explain the significance of having an AMD chip on a notebook/desktop
 Making sure that the spectators are aware of the new product line features

 Representing Apple products on campus for students and faculty
 Explain the details of every apple product to students and faculty
 Differentiate between the Mac operating system and other operating systems to the spectators

 Making the maximum effort to reach the section’s daily sales target
 Organizing the section, Merchandise display, and the stock in store
 Making sure that the customers are always satisfied whenever they inquire about the store’s products, convincing them as well with the store’s merchandise

October 2007, 2008, 2009, 20010

 Presenting HP products to consumers
 Explain the specifications of the HP products to customers
 Make sure that customers understand the benefits and the specifications of the HP products
 Closing the deal after knowing that the consumer is convinced with HP products

 Worked on designing ads and posters for several brands using Adobe Photoshop and Adobe Illustrator
 Logo Designer
 Temporary replaced the receptionist - secretary due to unexpected urgent reason