حسن حيدر

In addition to heading the Hematology line (Celgene and Jazz portfolio), leading the Rare Diseases line (Ipsen and Shire portfolio) across the Middle East and North Africa cluster:

Duties:
• Lead a marketing team of 4 brand managers and 1 senior brand manager in different lines and therapeutic areas.
• Regular analysis of business performance and competitive activities and proactively leading the action plans.
• Oversee all activities to ensure that it is in line with Mega-brand strategy and corporate guidelines
• Develop people within the team to ensure talented individuals within the organization feel motivated and are able to progress
• Champion innovation in products and processes in order to achieve competitive advantage.
• Communicate and ensure application of best practice in brand management to optimize efficiency and effectiveness

Set the strategic vision and drive the Oncology and Hematology portfolio of Biologix across the Middle East and North Africa cluster:

Duties:
• Lead a marketing team of three brand managers
• Set budget ratios per brands’ strategic prioritization
• Lead development and implementation of annual marketing plans to ensure business objectives are achieved
• Lead regional projects
• Regular analysis of business performance and competitive activities and proactively leading the action plans
• Oversee all activities to ensure that it is in line with Mega-brand strategy and corporate guidelines
• Develop people within the team to ensure talented individuals within the organization feel motivated and are able to progress
• Champion innovation in products and processes in order to achieve competitive advantage
• Communicate and ensure application of best practice in brand management to optimize efficiency and effectiveness

Brand manager for Hypertension portfolio at Novartis in Levant region

REGIONAL BRAND MANAGER

Drive the antihypertensive portfolio of Novartis across the Levant Region: Diovan, Co-diovan, Exforge and
Exforge HCT.

Duties: • Develop annual cross-functional portfolio plans based on market insights and customer needs, to meet the brand's vision.
• Launch of antihypertensive portfolio across the Levant Region emerging markets (Iraq and Iran)
• Accentuate the brand's value and benefits through patient centric programs aiming to raise disease awareness,
ensure optimum disease management and enhance patients' compliance to treatment.
• Conduct in-depth customer analysis to determine the image/demand of a brand. Leading cross-functional
innovation teams.
• Ensure smart spending of advertising and promotion budget.
• Identify key medical experts and develop relevant advocacy plans.
• Monitor brand performance against internal marketing targets & externally against competitors, to strengthen
brand positioning and maintain competitive edge.


• Award for Diovan growth in Lebanon ranked as 2nd among the countries of the AMAC region (Asia, middle
east and North Africa) for year 2013
• Fully met the antihypertensive portfolio 2013 sales targets, in Lebanon, with a 26% growth versus previous
year.
• Successfully set a defined positioning of the portfolio's brands based on patients' profiles and unmet needs.
• Launched, within one year, across Lebanon, Iran and Iraq, three promotional campaigns aiming to strengthen the brands' value differentiation versus competitors.
• Developed and executed patient centric programs in Lebanon and Iraq aiming to raise hypertension awareness and improve patients' compliance through monitoring tools.
• Ran series of promotional and educational regional and local standalones, bringing to the physicians the disease
management updates.

Bayer Healthcare

Sales Manager/General Medicine Business Unit (Anti-Infective, Cardiovascular, Mens’ Health and Antithrombotic)- Lebanon, Jordan & Syria, Based in Lebanon
October 2010 - Present


Professional Experience:

o Develop and implement a Sales Strategic Plan aligned with brands positioning, customers’ behaviors, and new business development strategies.
o Recommendations to upper management/ Product Managers on strategic goals, priorities and to allocate resources to meet business strategies.
o Identify, develop, target resources and maintain partnership and a data base of key opinion leaders, decision makers and high potential customers.
o Develop a culture of performance, empowerment, accountability, customer focus, innovation and excellence in execution.
o Negotiate and recommend prices for large sales contracts/tenders in line with company policy and in coordination with management directions.
o Ensure achievements of sales / expenses / profit targets coordinating activities.

Major Achievements:

o Highest achievement for General Medicine unit in Lebanon among Middle East countries, 126% in 2011.
o 38% growth in 2011 vs 2010 unit total sales.
o Re-structuring sales force teams in Lebanon & Jordan resulting in enhancing coverage, specifying responsibilities and team focus impacting sales positively in 2011 & improve productivity per head.
o Create an organized and devised market mapping in both Lebanon and Jordan for all lines and products in both private and public sectors.
o Develop an excellent KOL relationship mainly for strategic products in Lebanon, Jordan and Syria impacting company image and sales positively.
o Access all accounts in Lebanon and Jordan with the company strategic products especially Xarelto ®.

Product Manager/Cardiovascular line (anti-thrombotic, Xarelto ® & anti-hypertensive Adalat ®)/General Medicine unit- Lebanon, Jordan, Syria & Iraq, Based in Jordan
July 2009 - October 2010

Professional Experience:

o Product Launch planning and pre-launch preparations.
o Strategic Marketing (setting marketing strategies for the products allocated and preparing annual marketing plans).
o Forecasting and long-term planning of the sales and strategies of the allocated products.
o Launch marketing Projects to increase product awareness and patients’ recruitment.
o Networking with products stakeholders
o Preparation of all marketing tools and support to sales team (presentations, events and congresses, promotional material with the assigned messages, cycle meetings, etc….).
o Market Research and surveys for business development purpose
o Key opinion leader management.
o Follow up implementation of the set strategies, plans and sales with the sales team.
o Medical and Marketing training for sales force.

Major Achievements:

Launch of Xarelto®

o Pre-launch and launch activities for Xarelto to prepare the market, product and the company (record time of less than 3 months) for Lebanon, Syria and Jordan.
o Launch of Xarelto was nominated as one of the top 10 best practices globally.
o Build a strong and firm relationship with KOLs and account decision makers.

Re-launch of Adalat®

o Building a new promotional strategy aligned with building a CV team in Lebanon dedicated for Adalat to increase focus.
o Re-position Adalat to maximize its related market and penetration.
o Launch a “patient recruitment project” which was recognized and adopted by Adalat global marketing team.
o Increase Adalat LA unit market share from 7.6% in 2007 to 8.5% in 2008 to 9.5% in 2009.
o Increase Adalat LA actual value sales in Lebanon vs previous year by 58% in 2008 & 42% in 2009.

Product Manager/Anti-infective and Cardiovascular lines/ General Medicine unit- Lebanon, Jordan, Syria & Iraq, Based in Jordan May 2007 -June 2009

Re-launch Avalox in Lebanon & Jordan

o Construct an AI team in Lebanon dedicated for Avalox to increase focus in Lebanon & increase focus in Jordan.
o Successful launch Avalox IV in 2009 in Lebanon.
o Increase Avalox actual value sales vs previous year by 32% in Lebanon & 48% in Jordan in 2008

Senior Medical Representative Bayer Healthcare- Lebanon/ Ciprobay, Glucobay and Levitra)
Jan 2006 - April 2007

 Medical Representative Bayer Healthcare- Lebanon/ Ciprobay, Glucobay and Levitra)
Jan 2005 - Dec 2006

 Medical Representative Minarini Pharma Lebanon/ Cardiovascular line, antihypertensive
July 2004 - Jan 2005