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Hasan Salman, Independent Consultant

Hasan Salman

Independent Consultant·Arabian Gulf Region

Bahrain

Master's degree, General

Work experience

Total years of experience: 33 years, 6 months

Independent Consultant

July 2016 - Present

Arabian Gulf Region

Bahrain

July 2016 - Present

Offering professional consultancy services in Sales & Distribution, Marketing, Business
Development, Customer Experience, Training and other business aspects. Industries of
3
experience are FMCG, Financial and Telecom. Additionally, work as tutor in few
training institutions covering sales, marketing, customer service and soft skills. Marketing
courses also includes professional certificates like CIM level 3 and 4
Company industry:
Maritime & Marine Engineering
Job role:
Consulting

Sales Head

January 2010 - July 2016

BAHRAIN TELECOM COMPANY

Bahrain

January 2010 - July 2016

Set up all strategic priorities that cover customer retention and growing customer base.
Formulate all the division marketing and sales initiative to achieve annual target of $63
million. Creatively create unique programs for all 12 business verticals satisfying a
customer base of 1800 customers. Lead a 25-person corporate sales professionals.
Report directly to the GM Enterprise and Government.
* Created Loyalty program (Almasa) covering the top 42 customers who
generate 62% of total revenue.
* Initiate the Direct Sales force under Corporate for new customer acquisition.
* Negotiated and won a deal worth $2.6 million with major customer with full
network optimization.
* Protected 78% of Datacom customers by 3 years contracts.
* Improved overall customer satisfaction by 2 points, from 7.1 to 9.
Company industry:
Telecommunications
Job role:
Sales

Regional Sales Head

January 2004 - January 2010

PEPSICO INTERNATIONAL

India

January 2004 - January 2010

KSA (As a region Business Manager) (
Company industry:
FMCG
Job role:
Sales

Franchise Manager

January 2004 - January 2006

Bahrain

January 2004 - January 2006

Job role:
Management

Head

January 2003 - January 2004

BMMI

Bahrain

January 2003 - January 2004

Consumer Division
Accountable for building up strategic plans to achieve revenue and division’s
profitability, $14 million annual revenue and $ 1.0 million net profit. Leading the business
development unit responsible for new agencies and markets. Looking after Consumer
division including Marketing and Trade Marketing, Sales, Finance, Admin and
Warehousing. Looking after a team of over 60 people and directly reporting to the
Group CEO.
* Awarded Best Red Bull Distributor in 2003
* Expanded in Qatar market by acquiring a company with annual revenue of $
11million
Company industry:
FMCG
Job role:
Management

Country Head

January 2000 - January 2003

RECKITT BENCKISER

India

January 2000 - January 2003

Leading two distributors with over 200 people in sales team and accountable to deliver
$ 35 million annual revenue. Build up the strategic plans, monthly volume forecast, sales
and marketing tactical promotions, channel and customer promotions. Accountable
for setting up the company’s management organization in KSA. Reporting directly to VP
of MENA.
* Successfully led distributor consolidation project
* Highest ever sales of antiseptics of $23 million.
* Rebranding of Imac to Veet
Company industry:
FMCG
Job role:
Management

Sales and Distribution Head

January 1998 - January 2000

January 1998 - January 2000

Accountable to develop performance oriented sales team and setting up the business
strategy across bank’s channels to achieve $9.5 million sales budget. Leading direct
and indirect distribution sales and service team of over 60 people. Fully responsible for
dealers negotiations. Initiated the sales force incentive with variable compensation
concept for the first time ever for the bank. Reporting directly to Global Consumer
Banking Head.
* Establish the whole direct sales company and building up the team generating
30% of total business.
* Team certification - Investment Seller.
* Variable compensation for sales team
Job role:
Management

Sales and Marketing Manager

January 1993 - January 1998

UNILEVER ARABIA

India

January 1993 - January 1998

Responsible to P & L in all assignments in different territories within Sales and Marketing in
GCC markets. Accountable for setting the business priorities and ensure execution of
the plans on an operational level. Channel and customer development to deliver
volume plan by channel and by customer.
* Led specific projects such us launching Sunlight and Launch of Wall’s Ice Cream
in KSA
* led a project of sales team integration in Bahrain
* Best Brand Launch Award- Walls Ice Cream
Company industry:
FMCG
Job role:
Sales

-

-

International Marketing, Sales and Business Management Executive with over 22 years
experience. Successful at providing future vision, strategies and leadership required to
grow the market share to 83% and the sales to $15.5 million for food and beverage
manufacturing company. Outstanding record in growing revenue to $63 million for
Telecommunication Company. Expert at developing/implementing innovative
corporate brand positioning strategies tackling internal and external audiences that
result in long-term brand-equity maximization. Experienced deploying new business
models, expanding channels, creating advertising campaigns and formulating
effective go-to-market strategies. Excel at negotiating/closing large profitable
contracts and partnering with all core business operations to increase the company’s
foot print and presence. Seasoned in coaching and training team to achieve.
Job role:
Other

Education

University of Hull

March 2007

March 2007

Master's degree, General

United Kingdom

University of Bahrain

June 1993

June 1993

Bachelor's degree, Management and Administration

Bahrain

GPA (point): 3.2 out of 4

GPA (point): 3.2 out of 4

◦

Skills

Consumer Products Industries
Expert
Consumer Products Industries
Expert
Attention to Detail
Expert
Attention to Detail
Expert
Achieving Targets
Expert
Achieving Targets
Expert
Communications
Expert
Communications
Expert
Leadership
Expert
Leadership
Expert
BILLING
Expert
BILLING
Expert
CONCEPT DEVELOPMENT
Expert
CONCEPT DEVELOPMENT
Expert
DIRECT MARKETING
Expert
DIRECT MARKETING
Expert
NETWORKING
Expert
NETWORKING
Expert
RETAIL
Expert
RETAIL
Expert
RETAIL SALES
Expert
RETAIL SALES
Expert
SALES
Expert
SALES
Expert
STRATEGIC
Expert
STRATEGIC
Expert
TELECOMMUNICATIONS
Expert
TELECOMMUNICATIONS
Expert
UNIQUE
Expert
UNIQUE
Expert
Consumer Products Industries
Expert
Consumer Products Industries
Expert
Attention to Detail
Expert
Attention to Detail
Expert
Achieving Targets
Expert
Achieving Targets
Expert
Communications
Expert
Communications
Expert
Leadership
Expert
Leadership
Expert

Languages

Arabic

Native Speaker

English

Expert

Memberships

Charttered Institute of Marketing

CIM

January 2017

Hobbies and interests

Sport - Football

Member of Bahrain National Team under 19.