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تم إلغاء حظر المستخدم بنجاح
Haseeb Danawala, Acting Associate Director, Product Management & Marketing (eCommerce)

Haseeb Danawala

Acting Associate Director, Product Management & Marketing (eCommerce)·AT&T

الولايات المتحدة

بكالوريوس, Mechanical Engineering

الخبرة العملية

مجموع سنوات الخبرة: 9 سنوات, 10 أشهر

Acting Associate Director, Product Management & Marketing (eCommerce)

أكتوبر 2024 - حتى الآن

AT&T

Lake Dallas، الولايات المتحدة

أكتوبر 2024 - حتى الآن

• Served as Acting Associate Director as our previous Associate Director moved to a different team within the company
• Managed a team of four full-time employees and two contractors, coaching them, and leading them
• Fully responsible for all AT&T Prepaid eCommerce sales
• Marketed AT&T Prepaid to site visitors on att.com (Top-of-the-Funnel to Bottom-of-the-Funnel)
• Created and executed highly detailed GTM strategies
• Partnered with finance and other digital product management teams to justify, roadmap, and build winning capabilities
• Presented digital sales performance and roadmap of the AT&T Prepaid line of business to SVP+ level
• Utilized A/B Testing to test out new ideas to determine whether or not we should build the enhancement in production
• Effectively managed multiple external partner vendors to streamline new product enhancements and marketing

Accomplishments/Implementations:
• beat monthly online sales targets on a consistent basis (105% to goal avg)
• migrated AT&T Prepaid buyflow to a new buyflow
• increased overall Prepaid eComm ARPU by $4 in monthly sales
• launched Double Data 12-month offer, achieving a 37% lift in yearly sales
• animated film strip component
• rolled out new AT&T Prepaid welcome letter
• numerous plan and device offerings
• competitor analysis & white paper

مجال الشركة:
الاتصالات والشبكات

Lead Product Marketing Manager (eCommerce) – ATT.com/prepaid

مارس 2023 - أكتوبر 2024

AT&T

Lake Dallas، الولايات المتحدة

مارس 2023 - أكتوبر 2024

• Marketed AT&T Prepaid to site visitors on att.com (Top-of-the-Funnel to Bottom-of-the-Funnel)
• Created and executed highly detailed GTM strategies
• Partnered with finance and digital product management teams to build winning capabilities
• Assisted Associate Director with presenting digital sales performance and roadmap of the AT&T Prepaid product to SVP+ level
• Created 200+ Adobe Analytics dashboards and pulled business data from Tableau on a daily basis for the Associate Director
• Partnered closely with digital product management team members and digital producers for product and creative launches

Accomplishments/Implementations:
• beat monthly online sales targets on a consistent basis (105% to goal avg)
• new AT&T Prepaid welcome letter
• numerous partner affiliate programs
• animated film strip component
• numerous plan and device offerings
• competitor analysis & white paper

مجال الشركة:
الاتصالات والشبكات

Senior Technical Product Manager (eCommerce) – ATT.com/buy/phones (Wireless & Prepaid)

يونيو 2020 - أكتوبر 2021

BI Solutions Inc (under contract to AT&T)

Lake Dallas، الولايات المتحدة

يونيو 2020 - أكتوبر 2021

• Envisioned features for the Product Listing Page and successfully implemented them by partnering up with UX Design & Content, Legal, Business, Engineering, and partner Product teams.
• Increased PLP to PDP Progression by 30%
• Increased Add to Cart by 10%
• Increased Checkout Conversion by 5%
• Showed unwavering commitment to continuous improvement in product performance metrics, resulting in overall page speed performance improvement of 4 seconds
• Coached peer product managers on User Experience and Analytics

Accomplishments/Implementations:
• Animated Film Strip
• Recently Viewed Carousel
• Wishlist (My Favorites)
• Compare Devices
• Filter Redesign (Devices + Accessories)
• Signature Program Benefits Component

مجال الشركة:
الاتصالات والشبكات

eCommerce Product Manager – JCPenney.com

يوليو 2018 - يونيو 2020

JCPenney

Lake Dallas، الولايات المتحدة

يوليو 2018 - يونيو 2020

• Worked on Home page, Coupons page, Product Details Page, Marketing pages, Gallery, and all associated backend systems
• Demonstrated consistent ability to lead cross-functional teams (i.e. UX Design, A/B Testing, and Product Analysts) in developing innovative ecommerce products and solutions
• Utilized data from Adobe Analytics to determine key metrics and implement effective strategies for various product areas to bring in additional revenue
• Monitored and utilized customer feedback to improve customer shopping journey across various channels (desktop, mobile, tablet, kiosk)
• Created both high-level and detailed requirements for cross-scrum teams by working with cross-functional business teams such as Marketing, Operations, Creative, etc.
• Created epics, user stories, spikes, and issues in JIRA
• Created multiple product backlogs, sprint backlogs, and prioritized each backlog according to go-forward strategy and level of impact
• Enabled a feature that should generate annual revenue of $3, 250, 000.00


Accomplishments/Implementations:
• Coupon Drawer
• Find A Store Page Redesign
• Final Price After Coupon
• Preview Environment Upgrade
• Real-time JCP Catalog Availability
• External Product Data Feed
• Product Recommendations

مجال الشركة:
البيع بالتجزئة وبالجملة

ETL (IT) Business Analyst, Document Data Engine

سبتمبر 2017 - يوليو 2018

JPMorgan Chase

Lake Dallas، الولايات المتحدة

سبتمبر 2017 - يوليو 2018

• Determined cross impacts for each business requirement
• Created epics, user stories, spikes, and issues in JIRA
• Ensured each user story has business value, acceptance criteria, in scope/out of scope items, technical details, and relevant attachments
• Created the product backlog, sprint backlog, and prioritized and estimated story points for each story
• Enabled a solution that generated an annual profit of $2, 500, 000.00

Accomplishments/Implementations:
• Successor in Interest
• Nevada Senate Bill 321
• Auto Letters Phase 1, 2, and 3
• CHAMP Waterfall Simplification
• ADA One Chase Letter Engine Expansion

مجال الشركة:
البنوك

Lead IT Business Analyst

أبريل 2016 - سبتمبر 2017

Hewlett Packard Enterprise

Lake Dallas، الولايات المتحدة

أبريل 2016 - سبتمبر 2017

• Business requirements elicitation and documentation
• Provided 24-hour backend support for global business teams
• Engaged IT team, customers, and various other stakeholders
• Risk investigation, mitigation, management, and planning
• Functional & Regression testing, SIT, UAT, and test plan creation
• Helped to reduce overall downtime by 35% and saved the customer about $15K over the span of a year

Accomplishments/Implementations:
• Upgraded TeamSite software
• Replaced personalization platform
• Split application for two companies
• SAFeAgile Practitioner Certification
• Implemented new cyber-security product
• Enabled new authorization criteria

مجال الشركة:
صناعة أجهزة الكمبيوتر والتقنيات العالية

Business Engineer

مايو 2014 - مارس 2015

Halliburton Energy Services

تكساس، الولايات المتحدة

مايو 2014 - مارس 2015

• Documented and executed regression testing, end-to-end testing, functional testing, and system integration testing
• Developed test plans for manual and automation testing
• Extensively used HP ALM / Quality Center for creating and maintaining manual and automation test scripts
• Tracked and documented defects using HP ALM and Excel
• Performed application security testing across multiple web browsers for authentication as well as authorization

Accomplishments/Implementations:
• WellSight Express
o Upgrade
o RBEs
• Drilling Fluids Graphics
o Bug fixes
o RBEs

مجال الشركة:
النفط والغاز

التعليم

Texas Tech University

مايو 2014

مايو 2014

بكالوريوس، Mechanical Engineering

الولايات المتحدة

Skills

Marketing
Expert
Marketing
Expert
Web Analytics
Expert
Web Analytics
Expert
Business Analysis
Expert
Business Analysis
Expert
E commerce
Expert
E commerce
Expert
Product Management
Expert
Product Management
Expert
Product Management
Expert
Product Management
Expert
Business Analysis
Expert
Business Analysis
Expert
eCommerce
Expert
eCommerce
Expert
Marketing
Expert
Marketing
Expert
eCommerce Sales
Expert
eCommerce Sales
Expert
Roadmapping
Expert
Roadmapping
Expert
Presentations
Expert
Presentations
Expert
Product Vision
Expert
Product Vision
Expert
Product Backlog Management
Expert
Product Backlog Management
Expert
Requirements Elicitation & Design
Expert
Requirements Elicitation & Design
Expert
Stakeholder Management
Expert
Stakeholder Management
Expert
JIRA
Expert
JIRA
Expert
Collaboration
Expert
Collaboration
Expert
Metrics and Reporting
Expert
Metrics and Reporting
Expert

اللغات

الانجليزية

اللغة الأم

التدريب و الشهادات

الشهادات
CompTIA Security+
Feb 2025 - Feb 2028
عرض الشهادات
Machine Learning