Haseeb Danawala

• Served as Acting Associate Director as our previous Associate Director moved to a different team within the company
• Managed a team of four full-time employees and two contractors, coaching them, and leading them
• Fully responsible for all AT&T Prepaid eCommerce sales
• Marketed AT&T Prepaid to site visitors on att.com (Top-of-the-Funnel to Bottom-of-the-Funnel)
• Created and executed highly detailed GTM strategies
• Partnered with finance and other digital product management teams to justify, roadmap, and build winning capabilities
• Presented digital sales performance and roadmap of the AT&T Prepaid line of business to SVP+ level
• Utilized A/B Testing to test out new ideas to determine whether or not we should build the enhancement in production
• Effectively managed multiple external partner vendors to streamline new product enhancements and marketing

Accomplishments/Implementations:
• beat monthly online sales targets on a consistent basis (105% to goal avg)
• migrated AT&T Prepaid buyflow to a new buyflow
• increased overall Prepaid eComm ARPU by $4 in monthly sales
• launched Double Data 12-month offer, achieving a 37% lift in yearly sales
• animated film strip component
• rolled out new AT&T Prepaid welcome letter
• numerous plan and device offerings
• competitor analysis & white paper

• Marketed AT&T Prepaid to site visitors on att.com (Top-of-the-Funnel to Bottom-of-the-Funnel)
• Created and executed highly detailed GTM strategies
• Partnered with finance and digital product management teams to build winning capabilities
• Assisted Associate Director with presenting digital sales performance and roadmap of the AT&T Prepaid product to SVP+ level
• Created 200+ Adobe Analytics dashboards and pulled business data from Tableau on a daily basis for the Associate Director
• Partnered closely with digital product management team members and digital producers for product and creative launches

Accomplishments/Implementations:
• beat monthly online sales targets on a consistent basis (105% to goal avg)
• new AT&T Prepaid welcome letter
• numerous partner affiliate programs
• animated film strip component
• numerous plan and device offerings
• competitor analysis & white paper

• Envisioned features for the Product Listing Page and successfully implemented them by partnering up with UX Design & Content, Legal, Business, Engineering, and partner Product teams.
• Increased PLP to PDP Progression by 30%
• Increased Add to Cart by 10%
• Increased Checkout Conversion by 5%
• Showed unwavering commitment to continuous improvement in product performance metrics, resulting in overall page speed performance improvement of 4 seconds
• Coached peer product managers on User Experience and Analytics

Accomplishments/Implementations:
• Animated Film Strip
• Recently Viewed Carousel
• Wishlist (My Favorites)
• Compare Devices
• Filter Redesign (Devices + Accessories)
• Signature Program Benefits Component

• Worked on Home page, Coupons page, Product Details Page, Marketing pages, Gallery, and all associated backend systems
• Demonstrated consistent ability to lead cross-functional teams (i.e. UX Design, A/B Testing, and Product Analysts) in developing innovative ecommerce products and solutions
• Utilized data from Adobe Analytics to determine key metrics and implement effective strategies for various product areas to bring in additional revenue
• Monitored and utilized customer feedback to improve customer shopping journey across various channels (desktop, mobile, tablet, kiosk)
• Created both high-level and detailed requirements for cross-scrum teams by working with cross-functional business teams such as Marketing, Operations, Creative, etc.
• Created epics, user stories, spikes, and issues in JIRA
• Created multiple product backlogs, sprint backlogs, and prioritized each backlog according to go-forward strategy and level of impact
• Enabled a feature that should generate annual revenue of $3, 250, 000.00


Accomplishments/Implementations:
• Coupon Drawer
• Find A Store Page Redesign
• Final Price After Coupon
• Preview Environment Upgrade
• Real-time JCP Catalog Availability
• External Product Data Feed
• Product Recommendations

• Determined cross impacts for each business requirement
• Created epics, user stories, spikes, and issues in JIRA
• Ensured each user story has business value, acceptance criteria, in scope/out of scope items, technical details, and relevant attachments
• Created the product backlog, sprint backlog, and prioritized and estimated story points for each story
• Enabled a solution that generated an annual profit of $2, 500, 000.00

Accomplishments/Implementations:
• Successor in Interest
• Nevada Senate Bill 321
• Auto Letters Phase 1, 2, and 3
• CHAMP Waterfall Simplification
• ADA One Chase Letter Engine Expansion

• Business requirements elicitation and documentation
• Provided 24-hour backend support for global business teams
• Engaged IT team, customers, and various other stakeholders
• Risk investigation, mitigation, management, and planning
• Functional & Regression testing, SIT, UAT, and test plan creation
• Helped to reduce overall downtime by 35% and saved the customer about $15K over the span of a year

Accomplishments/Implementations:
• Upgraded TeamSite software
• Replaced personalization platform
• Split application for two companies
• SAFeAgile Practitioner Certification
• Implemented new cyber-security product
• Enabled new authorization criteria

• Documented and executed regression testing, end-to-end testing, functional testing, and system integration testing
• Developed test plans for manual and automation testing
• Extensively used HP ALM / Quality Center for creating and maintaining manual and automation test scripts
• Tracked and documented defects using HP ALM and Excel
• Performed application security testing across multiple web browsers for authentication as well as authorization

Accomplishments/Implementations:
• WellSight Express
o Upgrade
o RBEs
• Drilling Fluids Graphics
o Bug fixes
o RBEs