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تم إلغاء حظر المستخدم بنجاح
هاشم  رزق, Head Of Digital Marketing

هاشم رزق

Head Of Digital Marketing·Third & Fork

الإمارات العربية المتحدة

بكالوريوس, Advertising and Marketing

الخبرة العملية

مجموع سنوات الخبرة: 14 سنوات, 11 أشهر

Head Of Digital Marketing

مارس 2023 - حتى الآن

Third & Fork

دبي، الإمارات العربية المتحدة

مارس 2023 - حتى الآن

مجال الشركة:
الإعلان
الدور الوظيفي:
التسويق والعلاقات العامة

Growth and Performance Marketing Lead

مارس 2021 - مارس 2023

Arab News

دبي، الإمارات العربية المتحدة

مارس 2021 - مارس 2023

Launch & optimize paid social Ads.
• Provide recommendations on content versus channels.
• Identify gaps and recommend solutions in existing processes where possible.
• Ensure to post content from websites as presented when tasked.
• Regularly research the market to identify new opportunities for reach and expansion both locally and internationally.
• Be aware of industry changes in order to make informed decisions.
• Prepare a monthly presentation on Social performance Monthly performance reports.
• Accurate information is delivered within the agreed timeline to ensure new opportunities are successful.
• All relevant information is provided in a timely manner.
• Utilized Google Analytics to set up, monitor, and analyze content success and identify opportunities for content improvement.
• Coordination with the SEO Agency.

مجال الشركة:
الصحافة
الدور الوظيفي:
التسويق والعلاقات العامة

Group Marketing Manager

يناير 2020 - أكتوبر 2020

BMB Group

دبي، الإمارات العربية المتحدة

يناير 2020 - أكتوبر 2020

•Implement marketing strategies to create awareness of BMB’s
Business activities.
•Working with Brand managers to plan yearly marketing content
•Working with Brand managers on all in-house marketing events
and applications & promotions.
•Responsible for managing and developing the company websites.
content (including all the brands’ websites) & intranet.
•Oversee all digital channels, including Social Media, Mobile.
Application, Website to align with digital and business strategy.
•Planning and executing all exhibitions worldwide for brands.
•Managing BMB’s brand marketing activities.
•Oversee all PR & communication activities (social media accounts,
newsletters, videos, brochures, website).
•Developing promotional strategies to ensure KPIs are met per brand.
•Manage the Search Engine Optimization (SEOs) of each brand.
•Worked with agencies & third parties to execute the marketing plan.
•Manage & execute in-house store marketing & sales driver activations
to improve sales
•Set the yearly marketing budget & marketing calendar according
to sales and targets.

مجال الشركة:
إنتاج الأغذية والمشروبات
الدور الوظيفي:
التسويق والعلاقات العامة

Digital Marketing Manager

سبتمبر 2018 - ديسمبر 2019

Bazzimed

بيروت، لبنان

سبتمبر 2018 - ديسمبر 2019

• Handling several brands from different sectors such as YUMI, HistoLab, Tecnosole, and
Novaclinical
•Analyze every brand identity and guidelines and then alter it to target our market culture
•Develop a marketing strategy and identify the objective of every brand
•Plan and organize digital and offline advertising campaigns.
•Oversee and manage the marketing budget of every brand
•Plan, implement and monitor Social Media strategy
•Provide social media monthly reports and insights to increase brand awareness and sales.
•Create with the graphic designer a monthly content calendar for every brand
•Manage and improve lead generation campaigns, measuring results.
•Create promotions and develop a pricing strategy for product lines that maximize profits and
market share.
•Work closely with sales managers to monitor overall brand promotions and its performance
• Create a wide range of marketing materials, organize company conferences, trade shows
• Liaise with external agencies about media installment and campaign/events execution to ensure brand image consistency.
•Analyze brand positioning in the market and monitor competitors activity
•Measure and report performance of all digital and offline marketing campaigns and assess against
goals (ROI and KPIs)
•Created and Managed an E-Commerce website
•Be on top of digital marketing trends and technology

مجال الشركة:
المستشفيات الطبية
الدور الوظيفي:
التسويق والعلاقات العامة

Snr. Marketing Coordinator / Community Manager

يوليو 2016 - سبتمبر 2018

Sawaya Holding SAL

بيروت، لبنان

يوليو 2016 - سبتمبر 2018

• Did market research and stayed up to date on the Marketing and Social Media trends in order to integrate it into the strategy.
• Determined the need for promotional/advertising materials and ensured its timely & cost efficient availability.
• Monitored and updated the company’s Websites.
•Established marketing plans for the brands/products including the occasions that need to be highlighted.
• Developed content calendars for all Social Media pages related to the company and scheduled posts.
• Posted organic and paid Ads upon the content calendar.
• Tracked competitors on their communications platforms and prepared monthly reports.
• Followed up on the executing of promotions and activations to achieve every brands’ objective.
• Coordinated with the Communication Manager on the ideations and executions of the booth design, placed in the world-wide beauty exhibitions to build brand awareness and engagement with the visitors.
• Photo-shooting old and new products to be used for offline, social and digital platforms.
• Developed a storyboard and edited videos to be displayed in all media and marketing divisions.
• Worked closely with the commercial team and visited the stores to monitor its image consistency.

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing And Operations Specialist

يونيو 2015 - يوليو 2016

Green Glory

بيروت، لبنان

يونيو 2015 - يوليو 2016

• Created Campaigns through Digital Marketing to increase traffic to the Company's Website.
• Helped to renew the company's Portfolio and communications presentations.
• Identified and researched for prospective suppliers.
• Prepared requests for proposals (RFP) for suppliers.
• Received requests for specific products or services needed in the organization.
• Reviewed proposals, negotiated prices and terms and got price quotes for those products or services.
• Prepared & placed purchase orders with suppliers. Then, tracked orders to ensure that they are received

مجال الشركة:
صناعة الورق والمنتجات الورقية
الدور الوظيفي:
الخدمات المساندة

Marketing Coordinator

يناير 2011 - مارس 2015

Express International

بيروت، لبنان

يناير 2011 - مارس 2015

• Established the communication platform with clients through the company’s official email.
• Designed the social media profiles for the company and managed
the update of profiles on a daily basis.
• Created a new identity for the company including a new logo.
• Tracked and analyzed all the competitors’ new products and services.
• Monitored the monthly reports of the sales department.
• Attended and identified exhibitions in the paper world and gift items worldwide

مجال الشركة:
الإنتاج الصناعي
الدور الوظيفي:
التسويق والعلاقات العامة

التعليم

Notre Dame University

أغسطس 2013

أغسطس 2013

بكالوريوس، Advertising and Marketing

لبنان

1.Understand the main principles and concepts of the advertising and marketing field; 2.Develop full advertising and marketing plans and campaigns that meet client needs and market requirements; 3.Prepare and deliver oral presentations and written reports (including the advertising brief and pitch) pertinent to the advertising and marketing field; 4.Practice advertising and marketing in accordance within the ethical, moral and industry codes within the local, international and global markets; 5.Design a professional portfolio including work with a number of local advertising firms; 6.Evaluate the power and effectiveness of communication technologies and its ability to function as agents of social change.
عرض المرفق

Skills

Marketing
Expert
Marketing
Expert
Facebook
Expert
Facebook
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Communications
Expert
Communications
Expert
Digital Marketing
Expert
Digital Marketing
Expert
MS office
Expert
MS office
Expert
Communication
Expert
Communication
Expert
Social media
Expert
Social media
Expert
Negotiation
Expert
Negotiation
Expert
web analytics
Expert
web analytics
Expert
marketing communications
Expert
marketing communications
Expert
marketing research
Expert
marketing research
Expert
marketing
Expert
marketing
Expert
market research
Expert
market research
Expert
marketing strategy
Expert
marketing strategy
Expert
marketing mix
Expert
marketing mix
Expert
media planning
Expert
media planning
Expert
wordpress
Intermediate
wordpress
Intermediate
photography
Intermediate
photography
Intermediate
microsoft powerpoint
Expert
microsoft powerpoint
Expert
digital marketing
Expert
digital marketing
Expert
social commerce
Expert
social commerce
Expert
Marketing
Expert
Marketing
Expert
Facebook
Expert
Facebook
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Communications
Expert
Communications
Expert
Digital Marketing
Expert
Digital Marketing
Expert

اللغات

الانجليزية

متمرّس

العربية

اللغة الأم

التدريب و الشهادات

الشهادات
Digital Marketing
Marketing Communications
Oct 2016
Social Media Marketing
Apr 2016

الهوايات والاهتمامات

DJ
Reading
Hiking
Soccer