Head Of Digital Marketing
Third & Fork
مجموع سنوات الخبرة :12 years, 10 أشهر
Launch & optimize paid social Ads.
• Provide recommendations on content versus channels.
• Identify gaps and recommend solutions in existing processes where possible.
• Ensure to post content from websites as presented when tasked.
• Regularly research the market to identify new opportunities for reach and expansion both locally and internationally.
• Be aware of industry changes in order to make informed decisions.
• Prepare a monthly presentation on Social performance Monthly performance reports.
• Accurate information is delivered within the agreed timeline to ensure new opportunities are successful.
• All relevant information is provided in a timely manner.
• Utilized Google Analytics to set up, monitor, and analyze content success and identify opportunities for content improvement.
• Coordination with the SEO Agency.
•Implement marketing strategies to create awareness of BMB’s
Business activities.
•Working with Brand managers to plan yearly marketing content
•Working with Brand managers on all in-house marketing events
and applications & promotions.
•Responsible for managing and developing the company websites.
content (including all the brands’ websites) & intranet.
•Oversee all digital channels, including Social Media, Mobile.
Application, Website to align with digital and business strategy.
•Planning and executing all exhibitions worldwide for brands.
•Managing BMB’s brand marketing activities.
•Oversee all PR & communication activities (social media accounts,
newsletters, videos, brochures, website).
•Developing promotional strategies to ensure KPIs are met per brand.
•Manage the Search Engine Optimization (SEOs) of each brand.
•Worked with agencies & third parties to execute the marketing plan.
•Manage & execute in-house store marketing & sales driver activations
to improve sales
•Set the yearly marketing budget & marketing calendar according
to sales and targets.
• Handling several brands from different sectors such as YUMI, HistoLab, Tecnosole, and
Novaclinical
•Analyze every brand identity and guidelines and then alter it to target our market culture
•Develop a marketing strategy and identify the objective of every brand
•Plan and organize digital and offline advertising campaigns.
•Oversee and manage the marketing budget of every brand
•Plan, implement and monitor Social Media strategy
•Provide social media monthly reports and insights to increase brand awareness and sales.
•Create with the graphic designer a monthly content calendar for every brand
•Manage and improve lead generation campaigns, measuring results.
•Create promotions and develop a pricing strategy for product lines that maximize profits and
market share.
•Work closely with sales managers to monitor overall brand promotions and its performance
• Create a wide range of marketing materials, organize company conferences, trade shows
• Liaise with external agencies about media installment and campaign/events execution to ensure brand image consistency.
•Analyze brand positioning in the market and monitor competitors activity
•Measure and report performance of all digital and offline marketing campaigns and assess against
goals (ROI and KPIs)
•Created and Managed an E-Commerce website
•Be on top of digital marketing trends and technology
• Did market research and stayed up to date on the Marketing and Social Media trends in order to integrate it into the strategy.
• Determined the need for promotional/advertising materials and ensured its timely & cost efficient availability.
• Monitored and updated the company’s Websites.
•Established marketing plans for the brands/products including the occasions that need to be highlighted.
• Developed content calendars for all Social Media pages related to the company and scheduled posts.
• Posted organic and paid Ads upon the content calendar.
• Tracked competitors on their communications platforms and prepared monthly reports.
• Followed up on the executing of promotions and activations to achieve every brands’ objective.
• Coordinated with the Communication Manager on the ideations and executions of the booth design, placed in the world-wide beauty exhibitions to build brand awareness and engagement with the visitors.
• Photo-shooting old and new products to be used for offline, social and digital platforms.
• Developed a storyboard and edited videos to be displayed in all media and marketing divisions.
• Worked closely with the commercial team and visited the stores to monitor its image consistency.
• Created Campaigns through Digital Marketing to increase traffic to the Company's Website.
• Helped to renew the company's Portfolio and communications presentations.
• Identified and researched for prospective suppliers.
• Prepared requests for proposals (RFP) for suppliers.
• Received requests for specific products or services needed in the organization.
• Reviewed proposals, negotiated prices and terms and got price quotes for those products or services.
• Prepared & placed purchase orders with suppliers. Then, tracked orders to ensure that they are received
• Established the communication platform with clients through the company’s official email.
• Designed the social media profiles for the company and managed
the update of profiles on a daily basis.
• Created a new identity for the company including a new logo.
• Tracked and analyzed all the competitors’ new products and services.
• Monitored the monthly reports of the sales department.
• Attended and identified exhibitions in the paper world and gift items worldwide
1.Understand the main principles and concepts of the advertising and marketing field; 2.Develop full advertising and marketing plans and campaigns that meet client needs and market requirements; 3.Prepare and deliver oral presentations and written reports (including the advertising brief and pitch) pertinent to the advertising and marketing field; 4.Practice advertising and marketing in accordance within the ethical, moral and industry codes within the local, international and global markets; 5.Design a professional portfolio including work with a number of local advertising firms; 6.Evaluate the power and effectiveness of communication technologies and its ability to function as agents of social change.