Manager, Digital Analytics & Conversion Optimization
DAMAC Properties
Total years of experience :14 years, 0 Months
• Performing ad-hoc and conversion optimisation analysis to increase sales leads.
• Optimize website chats and lead forms to increase both engagement & conversion on site.
• Make campaign performance data easily accessible to the Digital team through regular dashboards and ad hoc insights. Provide support in data interpretation, generate actionable insights and identify optimisation opportunities using Google Analytics, Salesforce, Google BigQuery, DOMO or Data Studio.
• Strengthen existing Google Analytics implementation both in terms of data accuracy and coverage. Conduct gap analyses into what reports may be missing and should be set up between Salesforce and Google Analytics.
• Oversee regular data quality and tagging audits in Tag Manager (GTM) and work with technical teams in order to ensure that GAP data is accurate, presented in a user-friendly format and implementation is thoroughly documented. Assist the technical teams with GAP configurations to ensure they reflect business requirements.
• Coordinating with IT as well as Business Development personnel to get the work done.
• Creating SEO activity plan for a month. Define requirements, tasks, and resources associated to SEO strategy.
• Advise management on latest search engine updates and convert the knowledge into the actionable items inorder to remain constant in SEO returns.
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
• AB or multivariate testing to optimize landing pages for better conversions.
• Leveraged Google Analytics & Big Query to provide Omni-channel reporting and optimization recommendations for emirates airline.
• Trouble shooting various custom metrics & dimensions in GAP and fine-tuning them for better reporting.
• Created analytics dashboards and data visualizations in Tableau for monthly reporting for various marketing teams.
• Developed measurement strategies and defined key performance indicators (KPIs) used to measure email campaign performance.
• Consult with and help train various marketing teams to increase their understanding of GAP (Google Analytics Premium) tracking and campaign execution.
• Developing custom marketing dashboard concepts for client reporting via Excel
• Reporting on key metrics, analysing and interpreting trends and providing actionable insights based on available analytics data
• Analysing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth
• Analysing online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution
• Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns
• Performing ad-hoc analytics and conversion optimisation consultancies for clients and influencing conversion optimisation strategies with solid analytical data
• Delivering regular reporting and analysis documentation to clients and presenting findings or test results in person or via conference calls
• Representing on behalf of 22feet in client meetings & pitch presentations
• Assisting in educating clients on the benefits of digital marketing and the importance of online measurement & performance optimization
• Providing consultancy on campaign tagging and additional on-site tracking
• Spotting potential to implement innovative new methodologies and improve analytical procedure
• Using available data sources to deep dive and troubleshoot campaign performance issues and propose methodical optimisation tests, both on-site and campaign based
• Working closely with marketing team to identify and explore opportunities to cross-sell services and support new client acquisition
• Collaborating with the design and development teams for on and off-site conversion optimisation projects
• Collaborating with the search and social teams to enhance client reporting and performance measurement and conduct detailed analysis work when required
• Benchmarking performance across all online channels and advising on KPIs
• Using methodical performance analysis to influence/support campaign strategies
• Define requirements, tasks, and resources associated to SEO strategy
• Manage and execute implementation of SEO strategy.
• Communication to clients, team, and management on strategy/project development, timelines, and results.
• Collaborate on client strategy and goal definition for success.
• Keep pace with SEO, search engine, social media and internet marketing industry trends and development.
• Contribution to the company blog and at least one social media community.
• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
• Provide recommendations and execute/manage strategies for content development in coordination with SEO goals - general and keyword specific.
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers).
• Develop and implement link building campaigns.
• Develop, manage and execute communication/content strategies via social communities in coordination with client goals.
• Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools).
• Monitor and evaluate search results and search performance across the major search channels in order to improve rankings.
• Research and administer social media tools in support of clients’ social media strategy.
• Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies.
• Communication to team and management on project development, timelines, and results.
• Optimize website copy for search engines, including optimization of titles, descriptions, H1 to H6 tags and Alt tags.
• Perform ongoing keyword discovery, expansion and optimization.
• Optimize copy and landing pages for search engine marketing.
• Research and analyze competitor backlinks and advertising links.
• Develop and implement link building strategy.
• Work with the development team to ensure SEO best practices are properly implemented on website.
• Work with Marketing to drive SEO in content creation and content programming.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Very strong at Google Analytics and Webmaster Tools.
• Improve organic search results.
• Derive analysis out of traffic data, ranking reports, inbound link data, indexed pages etc.
A four year bachelor course in computer science engineering.
