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تم إلغاء حظر المستخدم بنجاح
هاشم مارديني, KEY ACCOUNT SECTION MANAGER

هاشم مارديني

KEY ACCOUNT SECTION MANAGER·Saudi Ground Services Company (SGS)

المملكة العربية السعودية

بكالوريوس, Public Administration

الخبرة العملية

مجموع سنوات الخبرة: 17 سنوات, 5 أشهر

KEY ACCOUNT SECTION MANAGER

ديسمبر 2025 - حتى الآن

Saudi Ground Services Company (SGS)

جدة، المملكة العربية السعودية

ديسمبر 2025 - حتى الآن

• Govern portfolio profitability, pricing discipline, and contractual alignment
across key accounts.
• Provide executive-level commercial and pricing recommendations
adopted to enhance revenue sustainability and risk control.
• Oversee CRM governance integration, strengthening forecasting accuracy,
transparency, and performance accountability.
• Drive account growth strategies aligned with institutional objectives and
long-term business development priorities.
• Govern strategic oversight of 6+ enterprise accounts representing SAR 20-
30M revenue exposure.
• Enforce portfolio profitability, pricing discipline, and contractual
performance alignment.
• Structure executive-level commercial recommendations influencing
department performance structures.
pricing and risk decisions.
• Govern CRM intelligence frameworks enhancing forecasting accuracy and
reporting transparency.
• Drive account growth strategy aligned with institutional performance
objectives.
مجال الشركة:
شركات الطيران
الدور الوظيفي:
المبيعات

KEY Account Section Manager (Director-Level Scope)

ديسمبر 2025 - حتى الآن

Saudi Ground Services Company (SGS)

جدة، المملكة العربية السعودية

ديسمبر 2025 - حتى الآن

• Owning commercial strategy for portfolio exceeding SAR 90M, driving
revenue growth and margin expansion
• Leading business development & airline partnerships, expanding strategic
accounts and market presence
• Driving pricing optimization and digital transformation initiatives to
improve profitability
• Acting as trusted advisor to executive leadership on commercial strategy,
risk, and performance
• Enhancing CRM, forecasting accuracy, and performance visibility
frameworks
• Aligning cross-functional teams (commercial, operations, digital) to
improve execution
مجال الشركة:
شركات الطيران

KEY Account Section Manager (Director-Level

ديسمبر 2025 - حتى الآن

Saudi Ground Services Company (SGS)

جدة، المملكة العربية السعودية

ديسمبر 2025 - حتى الآن

• Drive commercial strategy for SAR 90M+ portfolio, delivering revenue
growth and margin expansion
• Expand airline partnerships and strategic accounts across international markets
• Lead pricing optimization and digital transformation initiatives to enhance
profitability
• Act as trusted advisor to executive leadership on commercial strategy, risk,
and performance
• Strengthen CRM, forecasting accuracy, and performance visibility frameworks
• Align commercial, operations, and digital teams to improve execution and
accountability
مجال الشركة:
شركات الطيران

KEY ACCOUNT SECTION MANAGER (DIRECTOR-LEVEL SCOPE

ديسمبر 2025 - حتى الآن

Saudi Ground Services Company (SGS),

جدة، المملكة العربية السعودية

ديسمبر 2025 - حتى الآن

• Enable enterprise commercial performance across SAR 90M+ portfolio through strategy, governance,
and performance frameworks
• Design revenue enablement models and operating structures
• Advise executive leadership on performance, profitability, and growth strategy
• Strengthen CRM, forecasting accuracy, and commercial intelligence capabilities
• Align commercial, operations, and digital teams for execution excellence
• Support strategic partnerships expansion through structured frameworks
مجال الشركة:
شركات الطيران

KEY ACCOUNT SECTION MANAGER - DIRECTOR-LEVEL SCOPE

ديسمبر 2025 - حتى الآن

Saudi Ground Services Company (SGS),

جدة، المملكة العربية السعودية

ديسمبر 2025 - حتى الآن

Lead commercial portfolio governance and enterprise performance enablement across a SAR 90M+
portfolio, with focus on profitability, customer value, governance discipline, service performance, and
sustainable growth.
• Lead governance of key commercial accounts, improving visibility over customer performance,
portfolio health, profitability drivers, service quality, and growth opportunities.
• Design and implement commercial governance frameworks, operating structures, account review
mechanisms, and performance routines to strengthen accountability and execution discipline.
• Advise senior leadership on customer portfolio health, commercial risks, profitability performance,
contract governance, service trends, and strategic growth opportunities.
• Strengthen CRM adoption, forecasting accuracy, reporting discipline, and commercial intelligence
across account management and portfolio performance activities.
• Align commercial, operations, digital, and customer-facing teams to improve service delivery,
execution quality, customer experience, and cross-functional decision-making.
• Establish structured dashboards, account insights, performance reviews, and governance meetings
to improve executive visibility and faster business decisions.
• Identify commercial performance gaps, customer value opportunities, service improvement areas,
and account-level growth potential.
• Reinforce SLA governance, escalation discipline, and stakeholder accountability through
performance tracking, issue resolution, and structured customer engagement.
مجال الشركة:
شركات الطيران

KEY ACCOUNT SECTION MANAGER

ديسمبر 2025 - حتى الآن

Saudi Ground Services Company (SGS),

جدة، المملكة العربية السعودية

ديسمبر 2025 - حتى الآن

• Lead commercial portfolio governance across a SAR 90M+ account base, driving profitability visibility,
customer value realization, SLA discipline, executive reporting, and sustainable commercial growth.
• Oversee key commercial account performance, enhancing senior leadership visibility into customer
profitability, service quality, portfolio health, risks, and growth opportunities.
• Advise senior leadership on portfolio performance, commercial risk, contract status, service trends,
customer priorities, and strategic account growth opportunities.
• Design account review mechanisms, KPI dashboards, performance routines, and governance frameworks
to strengthen accountability and commercial execution.
• Strengthen CRM adoption, forecasting discipline, reporting accuracy, and commercial intelligence across
account management and commercial governance activities.
• Align commercial, operations, digital, and customer-facing teams to improve service delivery, issue
resolution, stakeholder accountability, and customer experience.
• Reinforce SLA controls, escalation discipline, service performance tracking, and structured business
reviews to support sustainable customer value and operational excellence.
مجال الشركة:
شركات الطيران
الدور الوظيفي:
المبيعات

Commercial Excellence Specialist

يناير 2016 - حتى الآن

Saudia Cargo

جدة، المملكة العربية السعودية

يناير 2016 - حتى الآن

Led a full contributing
to a
• retention program.
Successfully led and negotiated 130+ strategic agency agreements
inside and outside Saudi Arabia, strengthening partner
performance and market coverage.
• Designed and executed commercial excellence strategies that
directly contributed to significant revenue growth and market
competitiveness.
• Enhanced end-to-end customer experience by streamlining service
processes, reducing response time, and embedding a continuous
improvement framework.
• Reengineered contract negotiation protocols, managing 130+ agency
agreements and elevating partner accountability across domestic
and international markets.
• Reduced operational overheads through vendor renegotiation, cost
modeling, and workflow automation.
• Developed executive-level dashboards integrating live data for
informed decision-making at the C-suite level.
• Directed cross-functional transformation initiatives aligned with
corporate objectives, delivering measurable improvements in
process efficiency and customer satisfaction.
• Cultivated a high-performance culture by mentoring teams, setting
KPIs, and reinforcing strategic ownership at all levels.
مجال الشركة:
شركات الطيران
الدور الوظيفي:
استشارات

Commercial & Strategic Governance Lead

أبريل 2016 - نوفمبر 2025

Saudia Cargo

جدة، المملكة العربية السعودية

أبريل 2016 - نوفمبر 2025

• Led commercial governance & transformation initiatives delivering 12%
YoY growth
• Directed performance frameworks across a 47-member organization
• Governed 130+ international contracts ensuring profitability and
compliance
• Built commercial intelligence, forecasting models, and performance
dashboards
• Led CX & SLA transformation, improving satisfaction to 97%
• Enabled market expansion through analytics and strategic planning
• Strengthened global airline partnerships through governance frameworks
مجال الشركة:
شركات الطيران

COMMERCIAL & STRATEGIC GOVERNANCE LEAD

أبريل 2016 - نوفمبر 2025

Saudia Cargo,

جدة، المملكة العربية السعودية

أبريل 2016 - نوفمبر 2025

• Delivered 12% year-over-year growth by strengthening commercial execution, market insights,
stakeholder alignment, performance management routines, and structured account governance.
• Governed 130+ international commercial contracts across aviation and logistics markets,
strengthening SLA compliance, profitability monitoring, risk controls, renewal visibility, and customer
accountability.
• Improved customer satisfaction from 92% to 97% through customer experience governance, lifecycle
improvements, service performance controls, and cross-functional issue resolution.
• Led commercial transformation, contract governance, customer experience improvement, SLA
performance, market expansion support, and business performance enablement across international
aviation and logistics markets.
• Supported international market expansion through commercial analytics, customer insights, market
intelligence, performance reviews, and structured recommendations for senior leadership.
• Led Sea-to-Air integration strategy, coordinating with government entities, global stakeholders, and
internal teams to support multimodal logistics efficiency and strategic market positioning.
• Enhanced executive reporting by developing KPI dashboards, forecasting routines, performance
scorecards, and structured business reviews for leadership decision support.
• Strengthened governance routines across commercial, operations, and customer-facing teams to
improve service reliability, escalation management, accountability, and long-term customer value.
مجال الشركة:
شركات الطيران

Marketing Specialist

مارس 2014 - مارس 2016

Abdullatif Jameel

جدة، المملكة العربية السعودية

مارس 2014 - مارس 2016

ed the planning and execution of integrated marketing campaigns
that boosted brand visibility by over 40% in competitive markets.
●
Conducted market segmentation, pricing analysis, and consumer
behavior studies to support business growth initiatives.
●
Aligned marketing strategies with sales and commercial goals by
collaborating closely with cross-functional teams, including
creative, CRM, and regional sales leaders.
●
Contributed to the companys expansion efforts by delivering datadriven
insights that shaped promotional and product launch
strategies.
●
Recognized as Employee of the Month for 9 consecutive cycles for
outstanding creativity, execution, and team collaboration.
مجال الشركة:
وكلاء السيارات
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Specialist

مارس 2014 - مارس 2016

AbdulLatif Jameel Finance

جدة، المملكة العربية السعودية

مارس 2014 - مارس 2016

• Achieved 70% customer retention rate through engagement strategies
• Utilized data analytics to reduce churn and increase customer value
• Supported cross-functional alignment to improve retention outcomes
مجال الشركة:
وكلاء السيارات
الدور الوظيفي:
التسويق والعلاقات العامة

MARKETING SPECIALIST

مارس 2014 - مارس 2016

AbdulLatif Jameel Finance,

جدة، المملكة العربية السعودية

مارس 2014 - مارس 2016

• Analyzed customer behavior, campaign performance, and engagement trends to support targeted
communication and retention strategies.
• Facilitated alignment between marketing, sales, and customer-facing teams to improve campaign
execution and retention outcomes.
• Supported customer segmentation, campaign monitoring, and communication planning to improve
marketing effectiveness.
• Contributed to customer value initiatives through market insights, retention analysis, and
performance-focused recommendations.
مجال الشركة:
وكلاء السيارات
الدور الوظيفي:
التسويق والعلاقات العامة

MARKETING SPECIALIST

مارس 2014 - مارس 2016

Abdul Latif Jameel Finance,

جدة، المملكة العربية السعودية

مارس 2014 - مارس 2016

• Analyzed customer behavior, campaign performance, and engagement trends to support targeted
marketing and retention strategies.
• Executed customer segmentation, campaign monitoring, and communication planning, enhancing
marketing effectiveness.
• Collaborated with sales and customer-facing teams to optimize campaign execution and elevate
customer engagement and retention.
• Delivered market insights, retention analysis, and performance-focused recommendations to advance
customer value initiatives.
مجال الشركة:
الخدمات المالية
الدور الوظيفي:
التسويق والعلاقات العامة

Customer Care & Retention Representative

مايو 2009 - فبراير 2014

Mobily

جدة، المملكة العربية السعودية

مايو 2009 - فبراير 2014

• Achieved 70% customer retention rate through engagement strategies
• Utilized data analytics to reduce churn and increase customer value
• Supported cross-functional alignment to improve retention outcomes
• Led Sea-to-Air integration strategy with government and global stakeholders
• Designed enterprise-wide SLA & governance frameworks
• Built CRM & commercial intelligence ecosystems
• Developed customer lifecycle and retention models
مجال الشركة:
الاتصالات والشبكات

CUSTOMER CARE & RETENTION REPRESENTATIVE

مايو 2009 - فبراير 2014

Mobily,

جدة، المملكة العربية السعودية

مايو 2009 - فبراير 2014

• Achieved 70% customer retention rate through targeted engagement and service recovery strategies.
• Identified retention risks and churn indicators from customer data to enable proactive engagement and
effective service recovery.
• Developed foundation in customer experience, service excellence, communication, and customer
lifecycle management.
مجال الشركة:
الاتصالات والشبكات

CUSTOMER CARE & RETENTION REPRESENTATIVE

مايو 2009 - فبراير 2014

Mobily

جدة، المملكة العربية السعودية

مايو 2009 - فبراير 2014

• Achieved 70% customer retention rate through targeted engagement and service recovery strategies.
• Identified retention risks and churn indicators from customer data to enable proactive engagement and
effective service recovery.
• Developed foundation in customer experience, service excellence, communication, and customer
lifecycle management.
مجال الشركة:
الاتصالات والشبكات

Customer Care Representative

يناير 2009 - يناير 2014

Mobily

جدة، المملكة العربية السعودية

يناير 2009 - يناير 2014

• Achieved 97% customer satisfaction score.
• Managed VIP accounts with 95% resolution success rate.
مجال الشركة:
الاتصالات والشبكات
الدور الوظيفي:
خدمة العملاء ومركز الإتصال

التعليم

Abdulaziz University

أغسطس 2015

أغسطس 2015

بكالوريوس، Public Administration

المملكة العربية السعودية

Skills

Performance Management
Expert
Performance Management
Expert
Process Management
Expert
Process Management
Expert
Project Management
Expert
Project Management
Expert
Business Development
Expert
Business Development
Expert
Operational Excellence
Expert
Operational Excellence
Expert
CUSTOMER EXPERIENCE STRATEGY CX
Intermediate
CUSTOMER EXPERIENCE STRATEGY CX
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
CUSTOMER SERVICE
Intermediate
CUSTOMER SERVICE
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
STRATEGY EXECUTION
Intermediate
STRATEGY EXECUTION
Intermediate
PROBLEM SOLVING
Intermediate
PROBLEM SOLVING
Intermediate
OPERATIONAL EFFICIENCY
Intermediate
OPERATIONAL EFFICIENCY
Intermediate
Market Analysis/Strategy
Expert
Market Analysis/Strategy
Expert
Decision-making
Expert
Decision-making
Expert
Multi-tasking
Expert
Multi-tasking
Expert
Communication Skills
Expert
Communication Skills
Expert
Continuous Improvement
Expert
Continuous Improvement
Expert
Contract Management
Expert
Contract Management
Expert
Sales
Expert
Sales
Expert
Computer Science
Expert
Computer Science
Expert
English
Expert
English
Expert
Public Administration
Expert
Public Administration
Expert
COMPLIANCE REPORTING
Intermediate
COMPLIANCE REPORTING
Intermediate
AVIATION
Intermediate
AVIATION
Intermediate
COORDINATING
Intermediate
COORDINATING
Intermediate
CORPORATE GOVERNANCE
Intermediate
CORPORATE GOVERNANCE
Intermediate
LOGISTICS
Intermediate
LOGISTICS
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PERFORMANCE REPORTING
Intermediate
PERFORMANCE REPORTING
Intermediate
PORTFOLIO MANAGEMENT
Intermediate
PORTFOLIO MANAGEMENT
Intermediate
RISK MITIGATION
Intermediate
RISK MITIGATION
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
CONTINGENCY TABLES
Intermediate
CONTINGENCY TABLES
Intermediate
FINANCE
Intermediate
FINANCE
Intermediate
PROFITABILITY ANALYSIS
Intermediate
PROFITABILITY ANALYSIS
Intermediate
TELECOMMUNICATIONS
Intermediate
TELECOMMUNICATIONS
Intermediate
BUSINESS EXPANSION
Intermediate
BUSINESS EXPANSION
Intermediate
BUSINESS STRATEGIES
Intermediate
BUSINESS STRATEGIES
Intermediate
CORPORATE STRATEGY
Intermediate
CORPORATE STRATEGY
Intermediate
PRICING STRATEGIES
Intermediate
PRICING STRATEGIES
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
STRATEGIC LEADERSHIP
Intermediate
STRATEGIC LEADERSHIP
Intermediate
STRATEGIC PARTNERSHIP
Intermediate
STRATEGIC PARTNERSHIP
Intermediate
DIGITAL TRANSFORMATION
Intermediate
DIGITAL TRANSFORMATION
Intermediate
PUBLIC PRIVATE PARTNERSHIPS
Intermediate
PUBLIC PRIVATE PARTNERSHIPS
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
MARKET INTELLIGENCE
Intermediate
MARKET INTELLIGENCE
Intermediate
PROFIT MARGINS
Intermediate
PROFIT MARGINS
Intermediate
STRATEGIC DECISION MAKING
Intermediate
STRATEGIC DECISION MAKING
Intermediate
BUSINESS TRANSFORMATION
Intermediate
BUSINESS TRANSFORMATION
Intermediate
DECISION MAKING
Intermediate
DECISION MAKING
Intermediate
GOVERNANCE
Intermediate
GOVERNANCE
Intermediate
WEB PERFORMANCE OPTIMIZATION
Intermediate
WEB PERFORMANCE OPTIMIZATION
Intermediate
CONTRACT NEGOTIATION
Intermediate
CONTRACT NEGOTIATION
Intermediate
CORPORATE FORECASTING
Intermediate
CORPORATE FORECASTING
Intermediate
PERFORMANCE MANAGEMENT
Intermediate
PERFORMANCE MANAGEMENT
Intermediate
FORECASTING
Intermediate
FORECASTING
Intermediate
PORTFOLIO ANALYSIS
Intermediate
PORTFOLIO ANALYSIS
Intermediate
SERVICE LEVEL MANAGEMENT
Intermediate
SERVICE LEVEL MANAGEMENT
Intermediate
KEY PERFORMANCE INDICATORS KPIS
Intermediate
KEY PERFORMANCE INDICATORS KPIS
Intermediate
OPERATING SYSTEMS
Intermediate
OPERATING SYSTEMS
Intermediate
GROWTH STRATEGIES
Intermediate
GROWTH STRATEGIES
Intermediate

اللغات

الانجليزية

متوسط

العربية

اللغة الأم

التدريب و الشهادات

الشهادات
Certified Business Professional (CBP) in
Certified Business Professional (CBP), Executive Level
Certified AI Transformation Leader (CAITL)
Sustainable Supply Chain Management
Senior Leadership Executive Program
Certified Business Professional (CBP) in Human Resource Management
Certified Business Professional (CBP), Executive Level
Certified AI Transformation Leader (CAITL)
Sustainable Supply Chain Management
Senior Leadership Executive Program
Certified Business Professional (CBP) in Human Resource Management
Certified Business Professional (CBP), Executive Level
Senior Leadership Executive Program
Sustainable Supply Chain Management
Certified AI Transformation Leader (CAITL)
Certified Business Professional (CBP) in HRM
Certified Business Professional (CBP) Executive Level
Senior Leadership Executive Program
Sustainable Supply Chain Management
Certified AI Transformation Leader (CAITL)
Certified Business Professional (CBP) in HRM
Certified Business Professional (CBP) Executive Level
Senior Leadership Executive Program
Sustainable Supply Chain Management
Certified AI Transformation Leader (CAITL)
Certified Business Professional (CBP) in HRM
Certified Business Professional (CBP) Executive Level
Senior Leadership Executive Program
Sustainable Supply Chain Management
Certified AI Transformation Leader (CAITL)
Certified Business Professional (CBP) in HRM
Certified Business Professional (CBP) Executive Level
Senior Leadership Executive Program
Sustainable Supply Chain Management
Certified AI Transformation Leader (CAITL)
Certified Business Professional (CBP)
Certified Business Professional (CBP) Executive Level
Senior Leadership Executive Program
Sustainable Supply Chain Management
Certified AI Transformation Leader (CAITL)
Certified Business Professional (CBP)
Certified Business Professional (CBP) Executive Level
Senior Leadership Executive Program
Sustainable Supply Chain Management
Certified AI Transformation Leader (CAITL)
Certified Business Professional (CBP)
Certified Business Professional (CBP) Executive Level
Senior Leadership Executive Program
Sustainable Supply Chain Management
Certified AI Transformation Leader (CAITL)
Certified Business Professional (CBP) in HRM
Certified Business Professional (CBP) Executive Level
Senior Leadership Executive Program
Sustainable Supply Chain Management
Certified AI Transformation Leader (CAITL)
Certified AI Transformation Leader (CAITL)
Certified Business Professional (CBP)
Certified Business Professional (CBP)
Sustainable Supply Chain Management
Senior Leadership Executive Program
التدريب
ابهاج الضيف
اكاديمية عبداللطيف جميل
Mar 2015
تدريب تعاوني
وزارة البترول والثرؤة المعدنية
Jan 2009
لغة انجليزية 4, 5, 6
معهد وول ستريت
Dec 2013
A+
كلية الاتصالات والمعلومات بجده
Mar 2009
ادارة الاتزام ومكافحة غسيل الأموال وتمويل الارهاب
اكاديمية عبداللطيف جميل
Aug 2015
لغه انجليزية 1 , 2
المعهد السعودي البريطاني
Jan 2008