Event Designer
Camelia FLowers & Events
Total years of experience :23 years, 4 Months
• Spearheaded the complete design process for showrooms and outlets, guiding from concept to implementation.
• Prioritized delivering imaginative, functional, and budget-conscious solutions.
• Maintained constant alignment with client expectations from start to finish.
• Proactively directed the design team towards achieving successful outcomes.
• Executed innovative strategies to elevate visual impact and enhance customer experience.
• Achieved Pearl Award recognition in May 2020 and March 2021.
• Attained top leadership position based on UEMS Employees Engagement Survey 2020.
• Led the florist department for United Eastern Medical Services Group and subsidiaries, overseeing operations for Danat Al Emarat Woman and Children Hospital, Health Plus Clinic, and Moorfield's Eye Hospital Abu Dhabi.
• Pioneered innovative initiatives that drove departmental success, resulting in a remarkable sales growth of AED 4 million from 2014 to 2023.
• Transformed the role beyond traditional florist duties to encompass sales, business development, and collaboration with the Marketing Department.
• Developed groundbreaking client acquisition and business strategies in close partnership with Marketing, enhancing brand presence and revenue streams.
PANDEMIC RESPONSE CONTRIBUTIONS
March 2020 - January 2022
• Actively participated in the COVID-19 task force during the pandemic, demonstrating resilience and adaptability.
• Led efforts as a Guest Ambassador to create a welcoming environment, ensuring patients and visitors felt safe and supported.
• Implemented efficient PCR screening procedures, prioritizing client well-being and safety.
• Played a pivotal role in ensuring healthcare environment safety by successfully implementing PCR screening and vaccination programs for the public, clients, and employees.
• Earned the title of Runner-up for Employee of the Month in June 2013.
• Played a vital role in the pre-opening team post-refurbishment, contributing significantly to the seamless launch.
• Oversaw the comprehensive flower setup for the 2013 Fairmont General Manager Conference and Meeting.
• Managed exquisite flower arrangements for the hotel's 25th-anniversary celebration in 2010.
• Personally invited to create stunning flower arrangements for a three-day VIP event in New Delhi in 2010.
• Expertly prepared and arranged flowers for various hotel areas, enhancing guest experience.
• Orchestrated captivating flower arrangements for sales, guest rooms, banquets, public areas, and restaurants.
• Directed festive decorations for Eid, Valentine's Day, Easter, Christmas, and New Year.
• Managed exquisite flower arrangements for the hotel's 25th-anniversary celebration in 2010.
• Personally invited to create stunning flower arrangements for a three-day VIP event in New Delhi in 2010.
• Expertly prepared and arranged flowers for various hotel areas, enhancing guest experience.
• Orchestrated captivating flower arrangements for sales, guest rooms, banquets, public areas, and restaurants.
• Directed festive decorations for Eid, Valentine's Day, Easter, Christmas, and New Year.
• Orchestrated the complete flower setup for the prestigious International Energy Forum (IEF).
• Orchestrated captivating flower setups for the 29th Supreme Council of Gulf Cooperation Council (GCC) in 2008.
• Conducted bespoke floral art classes for exclusive corporate clients and embassies.
• Provided computer training to enhance team skills and efficiency.
• Managed exquisite flower arrangements for the hotel's 25th-anniversary celebration in 2010.
• Personally invited to create stunning flower arrangements for a three-day VIP event in New Delhi in 2010.
• Expertly prepared and arranged flowers for various hotel areas, enhancing guest experience.
• Orchestrated captivating flower arrangements for sales, guest rooms, banquets, public areas, and restaurants.
• Directed festive decorations for Eid, Valentine's Day, Easter, Christmas, and New Year.
• Led the operations team, orchestrating events for top-tier 5-star hotels.
• Coordinated the "Weddings @Maya 2007" bridal fair with Maya Hotel, Kuala Lumpur, showcasing organizational prowess.
• Conceptualized and executed the Wedding in Style 2008 fair with Gurney Hotel, Penang, demonstrating innovative event planning.
• Directed theme night dinner arrangements at Shangri-La Golden Sand and Shangri-La Rasa Sayang Resort, Penang, ensuring captivating experiences.
• Actively participated in floral and landscape exhibitions, staying abreast of industry trends for continuous improvement.
• Established seamless collaborations with vendors and event organizers, enhancing execution efficiency.
• Skillfully negotiated with sponsors, clients, and customers, ensuring successful and impactful event outcomes.
• Presented creative concepts to clients and partners, showcasing a forward-thinking and imaginative approach.
• Forecasted and monitored budgets, optimizing resource allocation for efficient event management.
• Successfully secured event venues in prestigious hotels and private properties, adding exclusivity to events.
• Expertly prepared and arranged flowers for various hotel areas, enhancing guest experience.
• Orchestrated captivating flower arrangements for sales, guest rooms, banquets, public areas, and restaurants.
• Directed festive decorations for Eid, Valentine's Day, Easter, Christmas, and New Year.
Achievements:
• Garnered the Runner-up title for Employee of the Month in April/May 2005, acknowledging exceptional dedication and contribution.
•Received heartfelt appreciation from the British Ambassador in Oman for outstanding work during the Queen’s Birthday celebration in June 2005, demonstrating commitment to excellence.
•Orchestrated and executed successful events, such as the Chaine de Rottiseur Malaysia Corporate Event and Wedding Fair at Prince Hotel & Residence.
• Managed the Southeast Asia IKEA Mid-Summer Party, ensuring seamless coordination and a memorable experience.
•Directed and oversaw operations for the Wedding Fair at Sheraton Imperial Hotel, Kuala Lumpur, and actively participated in a Wedding Fair in Singapore.
•Collaborated effectively with diverse vendors and event organizers, ensuring smooth coordination and flawless execution.
• Negotiated with sponsors, clients, and individual customers, securing mutually beneficial agreements and optimizing event outcomes.
•Designed and proposed innovative ideas to clients and partners, elevating event creativity and uniqueness.
• Skillfully forecasted and monitored budgets, optimizing resource allocation for efficient event management.
•Secured exclusive event spaces with top-notch hotels and private properties, enhancing the prestige of events.
•Led the operations team, consistently delivering exceptional events for clients, primarily in 5-star hotels.
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