Hassan Al Lawati

Mission: To be the prefered choice for adventure tourism in Oman and to add value to the community. We strive to provide our customers with the opportunity to experiance Oman’s incredible natural assets in unique and entertaining way
Strategic Planning: created Company’s vision & mission. Identified objectives and developed the three years business plan.
Funding & budgeting: developed the five years financial plan. I identified the funding required, the source of funds & the areas to be used for ensuring positive cash flow during the period. Marketing Strategy: Identified the marketing objectives, marketing mix (7 P’s) and the target market focusing on digital marketing & social media as the main channel of communication & promotion. Also developed the competition and SWOT analysis to focus on opportunities & strengths.
Sales process: Developed the products & services catalogue, which includes pricing, payments methods and sales channels.
Risk Management: Adhere to the risk management guidelines developed by ministry of tourism for adventure activities such as cannoning, caving, abseiling, rock climbing etc.
Execution & Implementation:
Launched the new name and logo. It was changed from Adventure Club Oman to ROVE Run continuously adventure trips since November 2016. This created a loyal base of local customers.
Build partnership with other tourism companies who specialize in Sea excursions
Build alliances with tour operators in Dubai to bring groups to Oman. This to be expanded to include operators in Guangzhou, China.
Outsourced the guiding function to certified Omani guides with experience in adventure activities. Provide Health & Safety training with reputable organizations & coaches.
Incubation with National Business Center & Riyada.

Key Projects to Creditu**
Turbo-charging Program
• Description: 3 years program designed to modernize network to match with future data growth, enhancing population coverage and minimizing Opex as part of strategic initiative “Udna”.
• Highlights: Enhanced profit by 18% and reduced operational expenses in 2014.
Fixed Network Migration
• Description: Migrating Wimax sites to LTE technology to match with demand for fixed data and enhancing customer experience.
• Highlights: Improved network efficiency leading to faster data access and enhanced customer satisfaction.
Implementing Network Inventory System (NIS)
• Description: Tool used for enhancing efficiency, minimizing time and cost and automating data reporting and discovery.
• Highlights: Streamlined processes and optimized resource utilization.
Customer Relationship Management
• Description: Developing strategic focus on corporate and SMEs to provide customized telecom services.
• Highlights: Program led to 108% revenue growth in 2014 .
Manpower Efficiency Program
• Description: Optimizing size and efficiency of technology team with 16 operators across the globe.
• Highlights: Program led to enhanced operational efficiency and superior service quality.

Key Responsibilitiesu**
Strategic Planning
• Making strategic and operational planning decisions based on prudent financial analysis and business knowledge.
• Setting up strategic partnership with Ministry of Transport & Communication (MoTC) and Telecom Regulatory Authority (TRA) based on business and operational requirements.
• Implementing spectrum strategy to optimize spectrum usage for enhancing mobile coverage in rural areas (USO project), broadband with OBC and establishing internet connectivity across schools.
• Partnering with Ooredoo Group (OG) in Qatar for preparing group strategy across technology areas like IT Boost initiative, Business-technology Optimization (BTO) project, Advanced LTE (5G) and IP-TV .
Tactical Initiatives
• Evaluating market dynamics for implementing matching business strategies for enhancing organizational market share across the telecom market in Oman.
• Conducting in-depth analysis of business strategy, identifying the best policies for development and the avoidance of foreseeable difficulties with a focus on continuous progress.
• Preparing and implementing 3 years business plan by matching marketing and sales department requirements to technology roadmap .
Operational Excellence
• Assessing and implementing operational changes for enhancing business and customer value propositions.
• Guiding team members in using defined project management methodologies for implementing operational transformation initiatives.
• Assessing exception handling in day to day operations for minimizing internal audit and compliance risks. Evaluating contracts based on established standards and methodologies.
Program Management
• Defining and implementing effective plans for maintaining feasibility and profitability of assigned programs.
• Setting up production, productivity, quality, and customer-service standards. Evaluating trends, technical issues and system requirements for implementing changes.
• Interacting with internal and external stakeholders in collating and evaluating requirements for matching with program deliverables.
Financial Planning & Implementation
• Preparing and implementing Annual Operational Plan incorporating annual Capex and Opex requirements for implementing new projects and expanding scope of current projects.
• Implementing cost optimization projects for minimizing operational expenses that led to to 10% cost reduction in 2014.
• Maintaining organizational bottom lines by controlling capital expenditure across assigned projects during the financial year.