Head Of Marketing Department
Al Thuraya Al Omrania Properties
Total years of experience :27 years, 4 Months
Launching the ALMA as a destination will enable the Company to maximize return on
sales of real estate products to meet agreed corporate objectives
• Show extensive experience in the real estate development
industry and the strategic and policy level.
• Significant background in all aspects of real estate marketing
development is essential, with experience in handling multiple tasks.
• Full capability to read, analyze, and interpret financial reports,
together with technical and legal documents.
• Improve corporate brand equity and project value.
Key Responsibilities:
• Develop and implement the marketing and Digital strategy for production and
events within the job holder’s responsibilities.
• Produce and monitor the implementation of strategic PR, marketing and digital plans with budget,
ensuring that stated objectives are met on schedule and within
approved client budgets.
• Develop annual and five-year forecasts and agency KPI'S with the launch
plans for new indications and line extensions.
• Prepare regular competitive analyses and key market trends and share
them with management and operations.
• Combined with creative, marketing, research, supply chain, and
digital, it identifies, initiates, and monitors projects to be a step
ahead with full knowledge of any crisis that could affect the
company or management.
• Developing promotional materials from copywriting to production,
presenting the material and its use at Sales & Marketing meetings, and
continuously appraising the material’s effectiveness and adherence to
the Code of Practice.
• Localize materials from the EMEA team and tailor them according to
KSA market needs.
With the objective of maximizing participation positioning and profit potential. Propose and initiate improvements to meet changing market needs.
• Identify, in conjunction with the other members of the team, new business opportunities within the GCC market and target, lead production and client Brand team that includes colleagues from Market access
Key Responsibilities:
• Develop and implement the marketing strategy for production and
events within the job holder’s responsibilities .
• Produce and monitor the implementation of strategic marketing plans, ensuring that stated objectives are met on schedule and within approved client budgets.
• Develop annual and five-year forecasts and agency KPI'S with launch plans for new indications and line extensions.
• Prepare regular competitive analysis and key market trends and share them with management and operations.
• Combined with creative, marketing, research, supply chain, and digital, it identifies, initiates, and monitors projects to be a step ahead with full knowledge of any crisis that could affect the company or management.
• Developing promotional materials from copywriting to production, presenting the material and its use at Sales & Marketing meetings, and continuously appraising the material’s effectiveness and adherence to the Code of Practice.
• Localize materials from the EMEA team and tailor them according to KSA market needs.
• Provide specific marketing information on clients' products as required for training courses, Sales & Marketing meetings, and agency briefs.
• Develop and maintain contact with the marketing team and key customers through regular field contact, especially focusing on relationships with key opinion leaders and the Field Management team.
• Fully conversant with all marketing databases and market research tools available.
• Capability to Plan, organize, and cover all events in GCC.
• Manage the co-promotion or co-marketing of products where appropriate.
• Lead the briefing, selection, management, and training of agencies when it comes to material design, concept, and branding.
• Conversant with and maintain a strong working knowledge of the internal certification tools and systems required to fulfill the requirements of the SOPs.
(Ummalqura for Development & Construction Co.)
Masar Destination
Umm Al-Qura Company for Development and construction was established by the decision of the Ministry of Commerce and Industry by an important national partnership between the public and private sectors.
The Project, which is being implemented by UAQ for Development & Construction Company, Masar Destination covers an area of approximately 1.2 million square meters. The Project Site, which lies directly on Makkah's western approach, stretches approximately 3.65km from the Third Ring Road intersection with Umm AI Qura Road to the Jabal Omar development just west of the Haram with an average width of 320m
The centerpiece of the Masar Destination is a grand pedestrian boulevard of up to 60m in width that would be flanked on both sides with 211 commercial lands by hotels and residential apartments when completed, serviced by an underground metro system and stations. The project provides a connection from the Haramain Railway Station to the Haram.
Responsibilities
Defining and effectively presenting consistent company position and message through all avenues of contacts while developing a reputation in line with company business-growth objectives
Creating concrete Marketing business plans to achieve a consistent increase in ROI, discussing the strategies and other required information while building collaborative environment with the top management
Reviewing and approving adequate plans for budget spending, planned outputs, Advertising and PR efficiency yearly budget, as well as leading marketing product and prepare to hiring sales team to maximize company profitability and growth
Develop the following: new brand identity( Masar ), corporate Annual Report for general assembly, project quarter report, 10 years plan documentary as mega structure project, on site media system strategy, corporate & project branding guideline, brand manifesto, digital platform, social and internal communications. Set Marketing and Communication Strategies and calendars for the company, its subsidiaries, divisions, and projects.
o Lead, prepare and develop a list of company initiatives to enhance company image and profile with all stakeholders.
o Develop Marcom budgets for the company and its projects
o Creating Brands (not just logos) for developing projects
o Act as the brand custodian internally and with external parties to make sure the brand appears in a consistent manner
o Prepare pitch documents, evaluate bidders, & manage execution.
o Overlooking and preparing marketing activities (internal comms, events, website, greetings, templates…).
Advertising & Promotion specialist 2008-2010 / Senior Advertising & Sales specialist 2011-2012
Marketing Manager 2013 - 2014 / Senior Marketing Manager 2015 - 2017 / Acting Head of sales and marketing 2018
Strategic Market Research and marketing planning/Product launch
Demonstrated excellent entrepreneurial fair managing the entire Route-To Market (RTM) process front market research, new product design and marketing strategy,
To negotiation with agencies, consults & architects which generated new inventory valued (SAR 1.8 B).
Develop/Mentor/Supervise/Guide Multicultural Team and Sales Management
As a start-up company, and part of task force team, efficiently developed a cross functional marketing department and multichannel sales department. The commercial team had 16 FTEs and,
Being the profit Centre of the company generated overall sale of around (SAR 1.2 B) over a period of seven years.
Project Analysis/Budgeting/forecasting, Claim Main Consistent Corporate image and Benchmark Regional standards
Leveraged Top of mind awareness (TOMA) research to gauge EGRC brand awareness and later generated strong media presence for the project from its non-existence presence in the market. Consequently, enabled appropriate utilization of a marketing corporate budget of approximately (SAR 10M) per year. It resulted in a strong share of voice on corporate levels.
In project level the (TOMA) come out from the corporate awareness and utilizing the project marketing budget(each project has different budget ) with extra value % 400 +
Land size Marketing Budget
o Alfareeda / 1, 000, 000 m2 45 M over 6 years (Jeddah)
o Almayaar / 333, 333 m2 10 M over 2 years (Jeddah)
o Alsafa / 168, 000 m2 4 M over 1year & 6 month (Jeddah) only development
o MOH Project 79, 000 m2 5 M over 2 years (Jeddah) on hold by ministry
o Aljawan 1/ 2, 000, 000 m2 6 M for 1 year ( ar Riyadh ) concept
o Aljawan 2 / 162, 000 m2 7.2M Over 2 years ( ar Riyadh )
Project financing and Negotiating Management Agreements
o Closely coordinated with the EGRC CFO and bridged a significant financing gap in the early stages of the project suffice funds to finance projects as banks provided very limited credit facilities for real estate projects. Successfully implemented tile following initiatives:
o Increased down payment amounts up a purchase.
o Developed an internal al credit assessment cycle/process for potential clients prior to purchasing from EGRC.
o Constantly monitored marketing budget for possible savings.
Major Duties and Responsibilities
►Plan the promotions of Ewaan’s corporate & real estate properties with activities such as Expo, Advertising & PR in preparing, collaterals & developing video presentations and developing other promotional vehicles through advertising & pr agencies.
►Develop and present the advertising campaigns including creative concepts and executions, media plan and budget information to CMO and CEO
►Collect data, conduct research, analyze trends, increase market intelligence and knowledge, develop relationship and drive strategic initiatives at local, regional and international levels in order to identify, improve the type and opportunity development and establish efficient project systems for strategic development.
►Prepare articles for publication in trade magazines, journals, newsletters, brochures, booklets and other publications.
►Check all Ewaan communication and ensure conformity with Ewaan’s Corporate Communications guidelines.
►Work with the CMO in developing key reporting tools for analysing success of marketing and sales efforts.
►Maintain, and monitor bills and expenses associated with promoting real estate projects to ensure budgetary responsibility.
►Tasks force head for projects as mentor reporting to CEO
Clients : Al Rabih / Suzuki Saudia / Halawani ( Halawa ) / AAW electonics / B&O ME/ Dar el Arkan real state
• Direct, manage and develop on site agency for all retail advertising and communications
production and budget/billing management
• Work with the Sales Department in establishing consistent communication in retail programs
•Manage creative development of copy and layout of advertising and communication materials in context of overall marketing strategy
•Research product information for claim substantiation in retail advertising copy& product correctness in advertising visuals
•Integrate national sales program details into national advertising and communication materials
•Facilitate &manage production approval and corporate management, product planning, sales & legal product liability for product and government legal compliance
•Manage, provide direction for maintain quality control over production processes, including while on site at domestic and international television/video and print photography, for advertising agency on creative, product compliance and finances
•Communicate and work directly with agency, , dealers and suppliers on the integration of local campaigns & programs local marketplace
•Develop and provide direction for dealer ad web site with ad agency, external supplier and IT team including: develop, review and approve web site design, advertising, photo, graphics and content management; Supervise web site functionality and maintenance; and manage dealer technical support call center and special requests
-All regional marketing & sales activities, including the development, and management of comprehensive marketing programs
-Understanding diverse customer segments in the M East and their needs
-Assessing the competitive environment
-Matching needs with appropriate messaging that compels desired action for investment
-CRM Of loyalty strategies & concepts
-On-line&e-promotions& Data analysis and management
- Training Evaluating & recruiting all managerial positions.
- Manage the effective communication & implementation
- Ensure the timely communication of participation agreement.
- Achieve maximum participation & regional marketing programs and promotions for better services.
- Develop strategies & Objectives for local and regional cooperative.
- Serve as key liaison between our Kingdom branches
- Create regional and local cooperative programs for better, fast and efficient distributions.
- Preview marketing & sales plans to ensure high income in short time
- Communicate all campaigns programs & promotions as well as all results.
- Development of regional and cooperative promotional materials.
-Ass. Revenue management with the implementation & execution of Marketing programs to ensure that the village objective is met.
- Receive guest complaints & ensure direct and corrective action is taken to achieve complete guest satisfaction.
- Serve as member of Execution Management Team as Manager On Duty
- Work with other management department to establish and implement village service standard to achieve maximum profitability and efficiency.
Conducts village tours for our guests and entertain qualified potential clients accordance with the village policies.
-Forecasting revenues, and implement memberships sales to insure max return on investment for the village sales goals.
- Arrange all clients' receptions to introduce the village facilities and services.
- Invite new and old village members to attend a brunch for introducing new services and facilities.
- Follow up all new and old members to renew or to newly participation.
north- Area manager .
Responsible for all incoming and outgoing courier.
Distribute the courier according to its direction.
Distribute the job for the employees.
- Create an efficient distribution method for our courier distribution and other flyers.
- Get the most excellent way of market display in supermarket, health clubs, Fitness centers, resorts & other target location.
Organize a venture marketing campaigns with non competitors companies to chair the cost of ( printings, promoters, giveaways, ….) this join venture campaigns save time reduce operation cost with high support