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Mustapha Elkhansa

Marketing Director

Le Meridien Hotel Al Khobar

Location:
Saudi Arabia - Khobar
Education:
Bachelor's degree, Marketing
Experience:
17 years, 3 months

Work Experience

What's your work experience? Your experience is one of the most important sections in a CV.
List all relevant responsibilities, skills, projects, and achievements against each role.  If you're a fresh grad, you can add any volunteer work or any internship you've done before.
Add Experience

Total Years of Experience:  17 Years, 3 Months   

October 2013 To Present

Marketing Director

at Le Meridien Hotel Al Khobar
Location : Saudi Arabia - Eastern Province
Reporting to the General Manager;

Manage all activity within the marketing department, ensuring all service standards are followed
Execute marketing plans and programs in conjunction with the Sales department to ensure profit growth
Manage the social media and the PR agencies to oversee copy-writing, design, layout, and the production of promotional materials
Oversee all marketing initiatives for the hotel
Research, analyze and monitor financial, technological, and demographic factors so that market
opportunities maybe capitalized on.
Plan and oversee the hotels advertising and promotion activities, including print, digital, and direct mail
Set the pricing strategy for the hotel that will result in the greatest market share
January 2011 To August 2013

Mobile Marketing Manager

at Boost Communications
Location : United Arab Emirates - Dubai
Handling Mobile Marketing campaigns and projects for clients in the MENA region.
Planning and executing digital marketing campaigns.
Developing and presenting a media plan which utilizes information about the availability and quality of media in different mobile communication channels
Liaising with the art director/project managers and the Client to assure the delivery of
the art work needed for the proper execution of the project
August 2008 To February 2011

Regional Marketing Manager

at Dubizzle.com
Location : United Arab Emirates - Dubai
● Working on partnership deals remotely from Dubai with other websites, and media partners.
●Supporting SEM and SEO
●Managing a team of marketing speciliasts remotely
●Formulating, directing and coordinating marketing activities and policies to promote dubizzle.com in Saudi Arabia
●Identifying, developing and evaluating a company's or organizations marketing strategy,
based on knowledge of its objectives, market characteristics.
●Hiring, training, and performance evaluations of marketing staff and overseeing their daily activities.
● Evaluating the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
April 2007 To November 2008

Marketing Executive

at Ford Motors
Location : United Arab Emirates - Dubai
Assist with the develop and delivery of the advertising and promotional functions of the brand including; Press advertising, Digital, Radio, DM, POS, OOH, Events (Motor show, launches etc..)
Assist with the administration of the Marketing Budget including invoicing, monthly expenditure reports.
Provide at a touch of a button' and up to date spend YTD.
Assist with the creation of marketing briefs and coordinate with dealers for ground activities.
November 2006 To March 2007

Sales Advisor

at Al Tayer Motors (Ford Motors)
Location : United Arab Emirates - Dubai
●Submit sales in accordance to pre agreed monthly targets & budgets.

●Maintain close contact with customers, make sales call and visit them. Introduce and follow up suitable sales prospects.

●Provide highest degree of customer service & satisfaction at all times in accordance with the company's sales policies and procedures to maximize future recommended or repeat
sales.

●Participating in all Premier brands promotion events (Abu Dhabi, Dubai)

Education

What's your educational background?
Let employers know more about your education; remember, be clear and concise.
May 2006

Bachelor's degree, Marketing

at American University of Dubai
Location : United Arab Emirates - Dubai
Grade: 3 out of 4
Major in Marketing

Specialties & Skills

Campaign Management

Advertising

Social Media

Digital Marketing

Food Marketing

Marketing Management

Campaign Management

Advertising Management

Languages

Do you speak more than one language?
For some jobs, fluency in one or more foreign languages is a plus, so add your language skills to get better results.

English

Expert

Arabic

Expert

Hobbies and Interests

Share your hobbies and interests so employers can know more about you.
Help employers know more about you by looking at your hobbies and interests

Soccer

Top 40 under 40 marketers in the GCC according to GMR - Gulf Marketing Reviews

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