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Mustapha Elkhansa, Marketing Director

Mustapha Elkhansa

Marketing Director·Le Meridien Hotel Al Khobar

Saudi Arabia

Bachelor's degree, Marketing

Work experience

Total years of experience: 19 years, 6 months

Marketing Director

October 2013 - Present

Le Meridien Hotel Al Khobar

Eastern Province, Saudi Arabia

October 2013 - Present

Reporting to the General Manager;

Manage all activity within the marketing department, ensuring all service standards are followed
Execute marketing plans and programs in conjunction with the Sales department to ensure profit growth
Manage the social media and the PR agencies to oversee copy-writing, design, layout, and the production of promotional materials
Oversee all marketing initiatives for the hotel
Research, analyze and monitor financial, technological, and demographic factors so that market
opportunities maybe capitalized on.
Plan and oversee the hotels advertising and promotion activities, including print, digital, and direct mail
Set the pricing strategy for the hotel that will result in the greatest market share

Company industry:
Hospitality & Accomodation
Job role:
Marketing and PR

Mobile Marketing Manager

January 2011 - August 2013

Boost Communications

Dubai, United Arab Emirates

January 2011 - August 2013

Handling Mobile Marketing campaigns and projects for clients in the MENA region.
Planning and executing digital marketing campaigns.
Developing and presenting a media plan which utilizes information about the availability and quality of media in different mobile communication channels
Liaising with the art director/project managers and the Client to assure the delivery of
the art work needed for the proper execution of the project

Company industry:
Business Consultancy Services
Job role:
Marketing and PR

Regional Marketing Manager

August 2008 - February 2011

Dubizzle.com

Dubai, United Arab Emirates

August 2008 - February 2011

● Working on partnership deals remotely from Dubai with other websites, and media partners.
●Supporting SEM and SEO
●Managing a team of marketing speciliasts remotely
●Formulating, directing and coordinating marketing activities and policies to promote dubizzle.com in Saudi Arabia
●Identifying, developing and evaluating a company's or organizations marketing strategy,
based on knowledge of its objectives, market characteristics.
●Hiring, training, and performance evaluations of marketing staff and overseeing their daily activities.
● Evaluating the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.

Company industry:
Internet & E-commerce
Job role:
Marketing and PR

Marketing Executive

April 2007 - November 2008

Ford Motors

Dubai, United Arab Emirates

April 2007 - November 2008

Assist with the develop and delivery of the advertising and promotional functions of the brand including; Press advertising, Digital, Radio, DM, POS, OOH, Events (Motor show, launches etc..)
Assist with the administration of the Marketing Budget including invoicing, monthly expenditure reports.
Provide at a touch of a button' and up to date spend YTD.
Assist with the creation of marketing briefs and coordinate with dealers for ground activities.

Company industry:
Automotive Dealership & Distributor
Job role:
Marketing and PR

Sales Advisor

November 2006 - March 2007

Al Tayer Motors (Ford Motors)

Dubai, United Arab Emirates

November 2006 - March 2007

●Submit sales in accordance to pre agreed monthly targets & budgets.

●Maintain close contact with customers, make sales call and visit them. Introduce and follow up suitable sales prospects.

●Provide highest degree of customer service & satisfaction at all times in accordance with the company's sales policies and procedures to maximize future recommended or repeat
sales.

●Participating in all Premier brands promotion events (Abu Dhabi, Dubai)

Company industry:
Automotive Dealership & Distributor
Job role:
Sales

Education

American University of Dubai

May 2006

May 2006

Bachelor's degree, Marketing

United Arab Emirates

GPA (point): 3 out of 4

GPA (point): 3 out of 4

Major in Marketing

Skills

Digital Marketing
Expert
Digital Marketing
Expert
Food Marketing
Expert
Food Marketing
Expert
Marketing Management
Expert
Marketing Management
Expert
Campaign Management
Expert
Campaign Management
Expert
Advertising Management
Expert
Advertising Management
Expert
Campaign Management
Expert
Campaign Management
Expert
SEO
Expert
SEO
Expert
SEM
Expert
SEM
Expert
Advertising
Expert
Advertising
Expert
Digital
Expert
Digital
Expert
Social Media
Expert
Social Media
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Food Marketing
Expert
Food Marketing
Expert
Marketing Management
Expert
Marketing Management
Expert
Advertising Management
Expert
Advertising Management
Expert

Languages

English
Expert
Arabic
Expert

Hobbies

  • Soccer
    Top 40 under 40 marketers in the GCC according to GMR - Gulf Marketing Reviews