Global Branding Director
Colloidal Gold Waters Inc.
Total years of experience :12 years, 6 Months
Leading and developing the brand strategy for CGWC. This includes creating and executing plans to increase brand awareness and loyalty. Working closely with marketing, and product teams to ensure that all initiatives are in keeping with the overall brand strategy.
Duties include:
• Developing, executing and managing the brand strategy, including identifying target markets and creating brand messages that resonate with them
• Managing and expanding relationships with key stakeholders
• Overseeing and optimizing the organization's website, social media, and other digital and print marketing activities
• Working with the creative team to develop and produce brand promotional materials
• Analyzing market trends and customer data to inform strategies
• Developing and monitoring brand metrics to measure performance and optimize campaigns
• Maintaining a current understanding of the industry and competitive landscape
• Developing and managing the budget for all branding initiatives
• Collaborating with cross-functional teams to ensure brand consistency across all channels
1) My personal desire to fulfill the late King Hussein’s dream to make Jordan the ‘Gate-way to the Middle East’ because each interaction I have with a passenger effects how they view Royal Jordanian Airlines and Jordan by extension.
2) Trainer of Trainers Certified (FEB 2018) and prepared to help all departments in RJ to fulfill their goals outside of Inflight Services Department.
3) Ensure high quality results are delivered to all passengers and to foster an environment trust and support to all colleagues.
Creation of a company from the initial governmental documentation to the hiring of staff in key positions.
Including:
Marketing
Branding
Auditing
Manual Writing
Human Resources
Information Technology
Operation Technology
Web Development
1) Created a comprehensive 7-Point-Plan for Progress that aimed to enhance the way the city of Pomona allocated its limited resources.
2) Organized a volunteer force of 20 individuals to conduct a city-wide campaign
3) Fundraised over $15, 000 for various campaign related projects including: a website (www.Hassanformayor.org), photography, flyers, a campaign office, signs, robocalls‟, etc.
4) Gained 1, 297 votes in the process and inspired countless others to get involved in the direction of their city.
2016 - Awarded M.A. Degree in 'Archaeology of the Levant' 2016 - Masters Thesis - Identification and Determination of Lichens Growing on the Dolmens of the Wadi Zarqa River in Jordan. Supervised by Dr. Jwan Ibbini (Biochemistry) and Dr. Abdulraouf Mayyas (Organic Chemistry). 2014 - Graduate Student Fellowship Award ACOR (American Center for Oriental Research) $3,000.00 for reconstructing the site of Jneneh in 3D. 2014 - 10 day expedition into the Eastern Desert of Jordan with Dr. Hans Georg K. Gebel and co-director Prof. Dr. Hamzeh Mahasneh (of Mu‘tah University) on the Eastern Jafr Project, a joint project wih Mu‘tah University and the Free University of Berlin. 2012/2013 - Two seasons of excavation as 'Area Supervisor' at the Iron Age site of Jneneh in Jordan under the tutelage of Dr. Khaled Douglas where we had to supervise and guide the undergraduate students during the excavation of the site.