Katerina Parfenova

Managing a team of six (6) marketing executives .
Setting the Targets for the Marketing Team & monitoring the Progress on daily basis.
Weekly board meeting to Analyze results, reports & data management.
Setting up the stands in the designated sales location (Malls) & arranging the schedules for the Team.
Consistently exceeding individual sales targets (resulting in a 30% yearly sales growth).
Maintaining an active, accurate, neat and organized client book; contacting clients regularly providing appropriate follow-ups, sales advice & special requests.
Develop and execute innovative & aggressive strategies for acquiring new clients.
Capture customer data in accordance with the Company’s CRM system for the purpose of building stronger relationship and personalizing future client needs & opportunities.
Preparing monthly reports by capturing sales information and statistics.
Building stronger customer relationship by optimizing satisfaction and increasing brand loyalty

• Researching clients and markets.

Attract potential customer by explanation about the products.

• Visit public places, offices to demonstrate the products.

• Walk around store offering informational brochures to customers.

• Planning appointments with customers and visiting them for collecting documents.

• Build sustainable relationship of trust trough open and interactive communication.

• Follow up potential customers by phone and giving them information about the product

• Achieve sales target.

• Monitoring the progress of work and product status report.

• Carrying out a variety of administrative tasks.

• Attending meetings and sharing ideas at brainstorming sessions, reporting back details of discussions.

● Expanding market share for selling tooth paste products and searching for new clients while managing big accounts.
● Resolves customer complaints by investigating problems; developing solutions; preparing reports;
making recommendations to management.
● Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
● Provides historical records by maintaining records on area and customer sales.

• making changes to working practices that are safe and comply with legislation
• preparing health and safety strategies and developing internal policy
• carrying out risk assessments and considering how risks could be reduced
• outlining safe operational procedures which identify and take account of all relevant hazards
• carrying out regular site inspections to check policies and procedures are being properly implemented
• leading in-house training with managers and employees about health and safety issues and risks
• keeping records of inspections findings and producing reports that suggest improvements

• Established and communicated store goals/ results to employees, staffing the store, delegated workload, actively supporting employee growth, upholding cooperative policies to motivate employees thereby increasing efficiency.
• Monitored store facilities meet all regulations, evaluated sales performance report against department sales, through KPI's and LFL; recommended processes specific to store product/size/location and suggested replacements/ additions/ deletions of same, arranging seasonal displays to increase footfalls in store thus effecting high levels of sales.
• Developed and implemented annual marketing plans drove the store achievement on sales, service and operations standards.
• Created product demand/ awareness through customer awareness campaigns, market surveys/ analysis, developed opportunities for new approaches as well as alternative service delivery strategies to enhance service levels, reduce expenditures leading to refined service delivery and customer satisfaction.
• Streamlined store layout, visual merchandising, stock and fixture positioning. Lead team to achieve high store standards by exceeding customer's expectations.
• Challenged and coached staff to maximize selling opportunities, Units per Transaction, Return Customers, and Sale vs. Regular Priced Merchandise, Customer Returns, Average Transaction Value, End of Month, all Recaps and other reporting requirements.