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hassan Aslam, Assistant Manager Digital Marketing

hassan Aslam

Assistant Manager Digital Marketing·LAMA Retail

Kuwait

Higher diploma, Hospitality And Tourism

Work experience

Total years of experience: 6 years, 8 months

Assistant Manager Digital Marketing

June 2024 - Present

LAMA Retail

Lahore, Pakistan

June 2024 - Present

• Crafting and implementing data-driven marketing strategies.
• Developing and managing ad campaigns across Meta, Google, and other digital platforms.
• Leading performance marketing initiatives to drive conversions and ROI.
• Creating and optimizing content strategies tailored to brand needs.
• Analyzing campaign metrics and generating reports for continuous improvement.
• Overseeing the execution of website, creative, and ad assets to maintain brand consistency.
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Sr. Executive Digital Marketing

June 2021 - October 2025

Shopistan

Lahore, Pakistan

June 2021 - October 2025

• Developed and executed content and digital marketing strategies across social media and
digital channels.
• Focused on performance optimization and KPIs like CTR, CPC, CPA, and ROAS.
• Created and managed full-funnel ad campaigns, including ad copywriting, creative
development, and daily monitoring.
• Conducted inventory analysis, audience insights, and sales forecasting.
• Delivered monthly media plans and performance reports with clear client communication.
Company industry:
Internet & E-commerce
Job role:
Marketing and PR

Digital Marketing Associate

January 2021 - January 2021

Scalomedia

Lahore, Pakistan

January 2021 - January 2021

• Supported digital campaigns on Instagram, Facebook, and Google, including ad copywriting
and creative coordination.
• Monitored campaign performance, analyzed data, and generated insightful reports.
• Maintained communication with team leads to ensure quality execution and timely issue
resolution.
Company industry:
Marketing

Guest Service Representative

June 2019 - December 2020

Avari Hotel

Lahore, Pakistan

June 2019 - December 2020

• Provided front desk and concierge services, managing guest check-ins/check-outs and
handling mail and messages.
• Ensured guests were well accommodated throughout their stay.
Company industry:
Hospitality & Accomodation
Job role:
Customer Service and Call Center

Education

College of tourism and hospitality management

February 2020

February 2020

Higher diploma, Hospitality And Tourism

Pakistan

GPA (rating): Good

GPA (rating): Good

View attachment

Skills

ADS
Expert
ADS
Expert
Performance Based Marketing
Expert
Performance Based Marketing
Expert
Digital
Expert
Digital
Expert
B2B eCommerce
Expert
B2B eCommerce
Expert
Digital Media
Expert
Digital Media
Expert
marketing
Expert
marketing
Expert
Team work
Expert
Team work
Expert
Problem Solving
Expert
Problem Solving
Expert
Communication
Expert
Communication
Expert
BRAND MANAGEMENT
Expert
BRAND MANAGEMENT
Expert
DATA DRIVEN DECISION MAKING
Expert
DATA DRIVEN DECISION MAKING
Expert
MARKETING
Intermediate
MARKETING
Intermediate
MARKETING OPTIMIZATION
Expert
MARKETING OPTIMIZATION
Expert
MEDIA BUYING
Expert
MEDIA BUYING
Expert
STRATEGIC PLANNING
Expert
STRATEGIC PLANNING
Expert
TEAM LEADERSHIP
Intermediate
TEAM LEADERSHIP
Intermediate
TEAM MANAGEMENT
Intermediate
TEAM MANAGEMENT
Intermediate
DIGITAL MARKETING
Expert
DIGITAL MARKETING
Expert
DATA DRIVEN DECISION MAKING
Intermediate
DATA DRIVEN DECISION MAKING
Intermediate
BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
GRAPHIC DESIGN
Intermediate
GRAPHIC DESIGN
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MARKETING OPTIMIZATION
Intermediate
MARKETING OPTIMIZATION
Intermediate
MEDIA BUYING
Intermediate
MEDIA BUYING
Intermediate
STRATEGIC PLANNING
Intermediate
STRATEGIC PLANNING
Intermediate
TEAM LEADERSHIP
Intermediate
TEAM LEADERSHIP
Intermediate
TEAM MANAGEMENT
Intermediate
TEAM MANAGEMENT
Intermediate
DATA DRIVEN DECISION MAKING
Intermediate
DATA DRIVEN DECISION MAKING
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MARKETING OPTIMIZATION
Intermediate
MARKETING OPTIMIZATION
Intermediate
MEDIA BUYING
Intermediate
MEDIA BUYING
Intermediate
STRATEGIC PLANNING
Intermediate
STRATEGIC PLANNING
Intermediate
TEAM LEADERSHIP
Intermediate
TEAM LEADERSHIP
Intermediate

Social profiles

Personal Website
Personal Website
hassan-aslam.vercel.app/

Facebook
Facebook
facebook.com/hassan.aslam.96

Instagram
Instagram
instagram.com/haxxan_cr7

Languages

English
Expert
Urdu
Native Speaker
Punjabi
Expert

Training and Certifications

Certifications
Google Certified in Analytics, Search Ads, Display Ads, and Shopping Ads
Meta Blueprint Advanced Certified
Foundation in Accounting (FIA - ACCA Global)
Google Certified in Analytics, Search Ads, Display Ads, and Shopping Ads
Meta Blueprint Advanced Certified
Foundation in Accounting (FIA - ACCA Global)
Google Certified in Analytics, Search Ads, Display Ads, and Shopping Ads
Meta Blueprint Advanced Certified
Foundation in Accounting (FIA - ACCA Global)

Hobbies

  • football, music, movies, gaming