Sponsorship , Events & CSR manager
Emaar Misr
Total years of experience :18 years, 7 Months
Sponsorship
Report to Senior Marketing Manager and Executive Director
Developing and implementing a Commercial Sponsorship strategy
Preparing commercial proposals in order to generate income
Identifying suitable sponsors for the different activities and programmes
Agreeing marketing and sponsorship opportunities with the Marketing team.
Negotiating sponsorship packages in consultation with the above and drawing up contracts
Managing sponsorship agreements from inception to completion
Ensuring all supporters are kept updated on Emaar activities and relationships are developed
Managing sponsors events hosted by Emaar
Coordinating promotion of all Commercial Sponsorship activities with the Marketing team
Liaising with Design & Marketing Manager in creation of commercial print and brand tools
Researching of commercial marketplace, both competitive and business development
Developing and implementing marketing plan for commercial sponsorship program
Achievement
Manage to increase the sponsorship fees Vs 2014
120% achieved VS Target 2015
115% Achieved Vs Target 2016
Events Management
Review, consolidate, and update existing agreements and processes related to events.
Maintain a site-wide events calendar of upcoming events.
Liaise with customers for certain events, as agreed, and to ensure that all services and facilities are correct and in place liaising with colleagues and with clients prior to, during and after the event
Contacts clients and coordinates needs with all in-house and sub-contract services for the event
Overseeing the management of facilities
Check event bookings and allocation of resources/staff.
Determines client needs + makes recommendations of required services for successful events
Participate in annual budgeting process
Maintain effective communication within the various areas, as well as with all other Departments
Achievement
created all new concept fro the company regarding the below events
Christmas 6000 guest
Halloween 5500
Uptown stars 9000
Classic Cars Meet Egy
Created a new concept that changed the people vision about the north coast in the off seasons
5 days Eastern festival include
family activities
Kids activities
Sports activities
Entertainment
Golf Tournament
-Acting as this companies Group lead for Route to Market across the globe and being the custodian of the RTM strategic framework; ensuring it is aligned to corporate strategy, operating model and all Sales & Marketing approved tools/frameworks.
-Analysis, maintenance and validation of the global commercial dashboards on a frequent basis to ensure all RTM opportunities and risks are visible to senior stakeholders.
-Leading this companies availability and core range distribution improvement agenda and managing the tracking of market progress.
-Designing the key RTM transformational projects in order to deliver the commercial opportunities identified.
-The facilitation of appropriate RTM governance in order to define and approve the RTM deployment roadmap.
-Programme management all RTM deployment projects with updates to the governance structure and senior stakeholders as appropriate.
-Management of the procurement process to select specialist deployment partners by project or activity.
-Leading and deploying specialist teams in market to realise the commercial opportunities associated to approved projects.
-Managing the collaboration between the RTM partners, Group functions, divisions, clusters and markets to deliver project requirements aligned to this companies values.
-Effective account relationship management for the selected RTM partners to ensure service standards and efficiency are continuously enhanced.
-Further development of this companies ways of working; including development of a centre of excellence for RTM and on-going development of the annual business planning process in order to continuously optimise performance.
-Development and subsequent management of a third party strategy for all multi-national distributors within this companies global footprint.
- Manage the receipt, handle, and escalation of all sales enquiries
- Receive and co-ordinate all sales enquiries in line with the company’s sales process
- Monitor the status of all live enquiries to ensure all enquirer actions are completed in time
- Ensure that all quotes and associated files are linked to an enquiry
- Follow up sales activities with clients & potential clients
- Chase and analyse the reasons for failure to turn an enquiry into a new order
- Monitor company sales KPIs and sales performance
- Administer the preparation of quotes
- Credit check all potential new clients prior to completion of a quote
- Liaise with the sales team to capture all necessary information for quotes
- Manage the dispatch of quotes to agreed timescales
- Chase outstanding quotes to agreed timescales
- Create and implement a Marketing and PR strategy to be approved by the directors
-Establishes productive, professional relationships with key
personnel in assigned partner accounts.
- Coordinates the involvement of company personnel, including
support, service, and management resources, in order to
meet partner performance objectives and partners’
expectations.
- Meets assigned targets for profitable sales volume and
strategic objectives in assigned partner accounts.
-Proactively leads a joint partner planning process that
develops mutual performance objectives, financial targets,
and critical milestones associated with a productive partner
relationship.
-Proactively assesses, clarifies, and validates partner needs on
an ongoing basis.
-Sells through partner organizations to end users in
coordination with partner sales resources.
-Manages potential channel conflict with other firm sales
channels by fostering excellent communication internally and
externally, and through strict adherence to channel rules of
engagement.
- Leads solution development efforts that best address endures
needs, while coordinating the involvement of all necessary company and partner personnel.
-Ensures partner compliance with partner agreements.
-Drives adoption of company programs among assigned partners.
Events & Activation Assistant Manager
-Meeting co-plan's vision by exceeding targets, capitalizing on consumer engagement. Also ensuring operations effectiveness in all related channels and functions
-Recruit, Select Train & manage a pool of 12 Supervisors & 200 brand ambassador
-Implementing shopper-marketing principals through daily activation in various channels.
-Execute brand campaigns effectively and efficiently throughout all nationwide channels and points of sale.
-Develop an effective online daily/weekly/monthly reporting system
-Ensure proper alignment between all stakeholders; brand team, TM&D, merchandising, procurement, finance, CORA, legal & third party stakeholders.
-Managing a pool of six CRAs based in Alex and six CRAs based in Delta.
-Working closely with brand team in understanding brands bottlenecks to implement tailor-made consumer activities while assigning team different team members to execute the activations.
-Introducing premium lights brand Dunhill in Delta
-Develop team KPIs and monitor their performance on daily basis.
-Work closely with other consumer relation executives in other end-markets.
-Select and train a pool of brand ambassadors’ to represent BAT in consumer activities.
-Monitor competition closely and report it to the marketing research team.
-Conduct a market evaluation analysis in terms of BAT activation and competition’s activities taking place in the market.
-Manage, train and develop a pool of CRAs to conduct consumer contacts and move them within the consumer disposition funnel.
-Identify potential outlets for BAT premium brands in terms of Hotel, restaurants and Cafes.
-Managing event organizers in BAT consumer events & brand launches. .
-Coming up with consumer activities in different channels to tackle brands bottlenecks.
-Monitor out of stock situations within the HoReCa and KA channels and report to the
RSM responsible.
- Provide high level concierge services to staff, clients and guests
- Meet and greets employees and their guests in a prompt, professional and efficient manner
- Advise on local restaurants, lodging, transportation, directions and information on local attractions
- Display courtesy through professional customer service when dealing with problematic guests
- Coordinate with Executive Management Assistants, to ensure all guests are handled
- Serve as liaison between the floor receptionist and administrators to ensure proper coordination
- Register guest, issues guest and employees passes, and direct them to the turnstiles
- Understand security's role in operating and monitor security and safety equipment
- engage security in all situations regarding safety and security functions
- Cross Training-Reception team is encouraged to train with other teams within line of business
- Troubleshoot and execute problem solving techniques
- Provide reports and metrics
- Answer multiple phone lines and Data Entry into visitor logs and systems
- Maintain confidentiality pertaining to business matters
-Identified Target Potential Consumers in different outlets.
-Developed a full database for targeted consumers.
-Conducted consumer survey to identify habits & attitudes.
-collected consumer feedback on Company’s Brands’ profile
-Responsible for bringing in new expansions
-Executions in all sorts of events to better engage with the target consumer profile
-Created and maintain a steady and solid rapport with outlet owners and Event organizers
- Attend or conduct pre- shift brief meeting
- Maintain clear and efficient communication and coordination with the Front Office
- Attract, motivate and retain staff. Provide leadership support and is readily accessible to staff.
- Assist in interviewing, scheduling, training, development, empowerment, and counseling of staff.
- Conduct performance, salary reviews and progressive discipline.
- Train staff by following hotel guidelines for the safe handling of all housekeeping equipment.
- Review and monitor daily schedule to ensure enough coverage for that day
- Refer and follow up on maintenance/equipment issues with Engineering.
- Work closely with theHouse call Engineer for simple and quick repairs.
- Respond to and follow through on guest requests, concerns and to the guest’s satisfaction.
- Delegate assignments and supervise all staff, House Attendants, Room Attendants, lobby
- Attendants, turndown Attendants, Linen Room Attendants and Office coordinators.
- Monitor and perform inventories weekly / monthly. Ensure enough guest supply, and uniform.
- Coordinate with the outside laundry to ensure that Room Linen/terry, guest clothing and staff
- Manage operating expenses to minimize costs while still maintaining excellent guest services.
- Assist with budgeting, forecasting and financial planning of the department.
- Assist with scheduling and payroll cost controls, such as edit daily employee time card
• Follow up the shipment procedures from the factory to the destination
• Follow up with the billing of shipment
• Make deals with the contractor
• Responsible for 4 territories ( England -kina- Ghana -Tanzania )
- Assist in drawing up the marketing plan annually with the Director of Sales and Marketing.
- Keep a record on former, existing, potential clients and a profile of each of them.
- Organize regular visits in accordance to a predetermined plan.
- Prepare a tentative monthly schedule to record all sales and other related actives per month
- Present a summary of his/her visits to the Director of Sales and Marketing on a weekly basis
- Ensure that all new clients have no negative credit references.
- Record all daily sales and the statistics of sales accounts.
- Submit production reports on his/her list of accounts on a monthly basis.
•Answered calls at the operator center.
•Collected daily competitor report.
•Received guests complaints and found possible solution.
•Checked in / out guests.
•Held full responsibilities of opening and closing the outlet.
•Served guests according to guides of alcohol serving techniques.
•Helped as a student at A.A.S.T in the pre opening preparations.
•Worked as a cashier during the first month of opening.