Head Of Marketing
SSH
مجموع سنوات الخبرة :11 years, 7 أشهر
· Facilitating strategic discussions to be able to develop and implement and execute the corporate marketing strategy as set by the Chief Marketing Officer;
· Research, planning and implementation of client centric marketing activity and strong positioning of SSH in relevant mediums in the countries we operate;
· Introduction, implementation and management of digital marketing strategies that will enhance the brand and visibility of SSH within its key markets;
· Annual planning and ownership of regional marketing budget;
· Ensure compliance of marketing processes and procedures across the region;
· Leading the marketing team and any outsourced marketing tasked team;
· Evaluation, monitoring and reporting of Marketing progress against set targets;
· Ensuring brand consistency, cohesiveness and compliance across all regions;
· Setting and facilitating regular Marketing review meetings with regional stakeholders;
· Collaborating closely with Business Development on key initiatives such as networking activities, exhibitions and other client thought leadership events;
· Coordination of all client satisfaction meetings and interviews;
· Initiate, influence and implement the development and execution of country specific marketing activities as per the company marketing plan.
· Plan and execute all brand activation's and events for multinational companies across many diverse industries including FMCG, Automotive and Construction, generating over 10 million AED in sales.
· Liaise with a range of key stakeholders including production, digital and PR;
· Developing a strong database of venue and hospitality connections and contractors;
· Pitching fresh, creative and innovative ideas to a wide range of clients;
· Identifying ways to grow client accounts through new business opportunities;
· Project management and budget control;
· Driving brand awareness through social media;
· Planning and launching new company website.
Key Clients
FMCG: Nestle Middle East & Elite Brands
Automotive: Nissan, Infinity & UD Trucks
Construction: Wilo Middle East
• Growing the Eagle Hills brand across the Middle East and Europe;
• Planning and executing destination and tactical multi-channel campaigns;
• Management of sales launches for luxury Retail, Residential and Hospitality projects within Bahrain, Jordan and Serbia such as branding for all projects, marketing collateral's, venue/outdoor branding;
• Online and offline media planning;
• The planning and execution of exhibitions, road shows and other sales events such as Cityscape Abu Dhabi, Cityscape Global and Gulf Property Show (Bahrain);
• On site management of events and activation's within Bahrain, Jordan and Serbia;
• Liaising with a wide range of key internal and external stakeholders including creative event and production agencies and major international hotel brands;
• Online lead generation and email marketing;
• Social media content calendars and social analytics;
• Preparation and finalisation of detailed marketing plans;
• The management of project budgets;
• The preparation of post campaign and events reporting for performance measurements.
• The management of the general sales team across China, India, South Africa and GCC;
• Ensuring the delivery of monthly and quarterly KPI reports;
• Promotion of marketing strategy within the regions, with focus on developing communication through trade, and publicity;
• Liaising and coordination with the sales teams to plan and execute sales missions and other in-market events;
• Encourage the sales teams to develop co-operative marketing activities within the trade and airline partners to maximize opportunities;
• Manage digital activities from all markets;
• Development of in-market itineraries, benefits and growth of country club membership.
• Development and management of marketing strategies a to meet company objectives;
• Business Development - B2B and B2C;
• Management of budgets;
• Management and identification of advertising opportunities;
• Preparation of marketing collateral's;
• Management of online and offline campaigns;
• Event management such as seminars and networking events;
• Coordination with a local agencies to implement new websites;
• Setting up and maintenance of social media accounts;
• Incorporation of new companies (Company Formations).