Hassan Khaleel

In charge of 4 hotels with 1715 Units in different categories.

• In charge of All JODC hotels (6 running hotels & 7 under development)
• Handling and negotiating deals with the brands' developers.
• set up an action plan that helps all the hotels reduce their cost by 18% during the COVID-19
• Helped all the hotels to configure and integrate their system with the Ministry of Hajj to allow them to use the Umraty system and book their guests which reflected positively in the overall budget by 22%
• Close follow-up with the hotels' GMs to manage their cash flow.

- Leading the pre-opening activities of 1484 keys 2 towers hotel.

- Follow the Critical Path as scheduled within the agreed time frame and approved POB.

- Follow up on the project timeline.

- Compile OS&E lists and ensure timely delivery.

- Plan the commercial and sales strategy of the hotel to establish a strong relationship with the targeted guests, markets, business management.

- Set up the manning requirement per department that reflect the efficiency positively in parallel with the cost.

- Set an effective recruitment and training plan to ensure the effectiveness of associates during the pre-opening based on the critical path

- Setup the operational standards as per company guidelines.

- Ensuring directing the overall hotel & Towers performance to maximize profitability.

- Create and establish the property on defined target markets, business management, develop and fulfil the defined business plan at the hotel & company level.

- Ensure that monthly financial outlooks for all departments are accurate.

- Effective sales, pricing, distributions and yielding strategies

- Guiding the department heads in business plan recommendations, expense management, Budgeting and revenue forecasting, selecting and developing leaders

- Working closely with commercial team to develop revenue-generating strategies for the property; identifies new business leads, develops tailored sales approach, and actively follow up

- Develops short & long-term financial & operational plans for the hotel, which support the objectives of the company.

- Monitor the performance of the hotels through verification and analysis of guest satisfaction systems and monthly financial reports.

- Monitoring service quality standards by conducting ongoing evaluations and investigations complaints on a weekly meeting to enhance guest satisfaction.

- Set up an aggressive contingency plan leads to exceeding the targeted GOP in the Q4 of 2018 and by more than 60% combined Hotel and Towers and closed the year with healthy figures.

- Exceed 2017 figures of the Colleague Engagement Survey by 16.7% and achieved 89.9% in 2018

- Managed to achieved and exceed the targeted 2018 Mystery Shopper result by 5% at the rate of 85.4% and exceed the first visit by 9.4% and achieved 90.1%

- Exceed the targeted Guest Satisfaction by 0.6 points and achieved an overall result of 4.5, also become number 1 hotel in TripAdvisor.

- Responsible for directing the overall operations of the hotel to maximize performance

- Create and establish the property on defined target markets, business management, develop and fulfil the defined business plan at the hotels & company level

- Ensure that monthly financial outlooks for all departments are accurate.

- Effective sales, pricing, distributions and yielding strategies

- Fully involved operationally with high visibility in the day to day business of the hotel

- Guiding the department heads in business plan recommendations, expense management, Budgeting and revenue forecasting, selecting and developing leaders

- Develops short & long-term financial & operational plans for the hotel, which support the objectives of the company.

- Monitor the performance of the hotels through verification and analysis of guest satisfaction systems and monthly financial reports.

- Working closely with Sales and Marketing team to develop revenue-generating strategies for the property; identifies new business leads, develops tailored sales approach, and actively follow up

- Fully involve in maintains product and service quality standards by conducting ongoing evaluations and investigations complaints

- Fully involve in maintains the guest satisfaction and implementing standards.

- Managed to exceed the targeted GOP in 2017 where it was very critical and change the overall result to positive numbers.

- Exceed the targeted Guest Satisfaction by 5% from 7.5 to 7.9

- Exceed the targeted Colleague Engagement Survey by 11.5% from 80% to 91.5%

- Successfully achieved the upgraded version of the ISO (9001:2015) in October 2017.

Pre-Opening Team
- Lead and support all departments in the achievement of their financial and operational targets through the establishment of a positive culture, clear expectations and policy and procedural implementation.

- Ensure that monthly financial outlooks for all departments are accurate.

- Involved in the recruitment process of senior leadership positions.

- Fully involved in setup the corporate identity from zero to full Operation, Budget, Sales, Marketing, Full Back & Front of the House operation with Massive F&B, Events & Meetings

- Involved in compile OS&E lists and ensure timely delivery within budget etc.

- Follow the Critical Path for a new opening as scheduled for the opening within both the agreed time frame and the approved pre-opening budget.

- Involved in prepares the annual hotel budget

- Fully involve in develop and maintain an Executive Team through effective leadership and mentoring

- Fully involve in maintains product and service quality standards by conducting ongoing evaluations and investigations complaints

- Fully involved in maintaining the hotel asset by establishing departmental controls and standards with weekly property inspections involving all respective department heads

- Fully involved in maintaining guest satisfaction and implements local standards when needed

I joined Swissôtel as FOM during the pre-opening

- As a FOM I was responsible for the rooms departments during that stage and coordinate with other hotel departments as well as the construction company in all aspects

- Mock Up rooms arrangements

- All the collaterals related to the rooms, printing materials and guest supplies

- Part of the manning guide team (GM, DO & Executive Chef)

- Part of the recruitment team (internally & externally) and travelled overseas to hire the team member

- Successfully managed to create a great team spirit with a fantastic soft opening on 21st July 2012 with 900 rooms


I have been promoted to Assistant Director of Rooms on April 1st, 2013 and been officially responsible for assisting the rooms departments and to manage a team of 400+ members

- I have been assigned as a part of the training to maintain the quality and standard.

- Saving in the expenses of the rooms department and creating new Ideas to minimize the gap of the GOP during a very critical and challenging year of 2013.


I have been promoted to a Director of Rooms on April 1st, 2014 in charge of day to day Operations

- Part of the team of the action plan for 2014 to achieve the Budget which is worked very well and exceeded the budget.
- Achieved the target of Colleague Engagement Survey 91.1%
- Achieved the target of Overall Guest Satisfaction 79%
- Managed to increase the selling by more than 10%
- Achieved the target of Quality Assurance
- #1 Family Hotel in KSA for Tripadvisor Traveller's Choice Award 2014
- #1 in Swiss Circle Loyalty Membership enrollments & revenue in stays