Hassan Khalid, Assistant Manager – Social Media Marketing

Hassan Khalid

Assistant Manager – Social Media Marketing

RED BRICKS REAL ESTATE BROKERS

Location
Pakistan - Karachi
Education
Bachelor's degree, Bachelor of Business Administration
Experience
3 years, 4 Months

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Work Experience

Total years of experience :3 years, 4 Months

Assistant Manager – Social Media Marketing at RED BRICKS REAL ESTATE BROKERS
  • United Arab Emirates - Dubai
  • My current job since September 2023

• Collaborated with clients and internal teams to create innovative social media strategies aligned with their business objectives and target audience.
• Curated engaging and relevant content for various social media platforms, including but not limited to Twitter, LinkedIn, Instagram, and Facebook.
• Managed online communities around the clients brand, responding to comments, messages, and inquiries in a timely and professional manner.
• Plan, schedule, and execute social media campaigns, ensuring consistency in messaging, branding, and visual identity across all channels.
• Monitor and analyze social media performance using tools and platforms to provide regular reports and insights, identifying trends, successes, and areas for improvement.
• Collaborate with graphic designers and PR specialists to ensure a cohesive and integrated approach to messaging and communication.
• Stay updated on the latest trends and developments in the industry to create relevant and timely content that resonates with the target audience.
• Managed and optimized paid social media campaigns, including budget allocation, targeting, and performance tracking.

Brand and Marketing Communication Manager at NEO DRIVE TECHNOLOGIES (PVT) LIMITED
  • Pakistan - Karachi
  • April 2022 to August 2023

• Skilled in marketing on Facebook, Instagram, Twitter, Pinterest, and TikTok.
• Created content calendars from scratch and identified the content type for our brands audience.
• Managed and designed paid Facebook and Instagram ad campaigns.
• Designed and implemented email marketing strategies for our leads and customer database.
• Developed proactive ideas/suggestions for content based on trends/events.
• Helped over 100+ social media clients, turning their digital dreams into real-world success stories.
• Generated results through traffic, inquiry, lead generation, and awareness ad campaigns.
• Worked on in-house brands, shaping and executing their strategies from the inside out.
• Analyzing campaigns results by Integrating Facebook Pixel and conversion API.
• Set up and managed the Facebook and Instagram Shops.
• Generated $185, 000+ in annual sales turnover.
• Diversified marketing platforms and upgraded lead generation strategies.
• Executed 10+ social media campaigns to drive sales.
• Maintained online brand reputation across multiple platforms (Social Media, Clutch, Good Firms, Techreviewer, Crunchbase, Trust pilot, DMCA etc.).

Team Lead - Social Media Marketing at Salsoft Technologies (Pvt) Ltd
  • Pakistan - Karachi
  • October 2021 to March 2022

• Managed social media accounts for 50+ clients, driving interest and engagement for products/services.
• Successfully launched TikTok marketing campaigns, including account creation and management.
• Identified and executed improvements for marketing processes, content, and lead generation.
• Brainstormed and developed creative marketing campaign ideas and content calendars.
• Used digital software and e-marketing tools for email marketing campaigns (e.g. Brevo, Waalaxy, Mailchimp, Automation).
• Developed brand awareness strategies and increased website traffic.
• Stayed updated with best practices and tools for successful marketing campaigns.
• Proficient in Ad campaigns and driving traffic.
• Expertise in marketing content on platforms such as Facebook, Instagram, Twitter, Pinterest, TikTok, and YouTube.

Social Media Executive at Salsoft Technologies (Pvt) Limited
  • Pakistan - Karachi
  • February 2021 to September 2021

• Took full ownership of content creation and execution across social media channels (Facebook, Twitter, Pinterest, Instagram, LinkedIn, YouTube).
• Managed monthly content calendars, including mood-board creation, photo/video-shoot sessions, content development, and post coordination.
• Analyzed audience demographics and content performance for optimization.
• Developed analytics reports and shared recommendations.
• Successfully completed comprehensive training on various aspects of social media marketing, including client management, content creation, scheduling, community management, and reporting.

Education

Bachelor's degree, Bachelor of Business Administration
  • at IQRA University
  • May 2020

• Fly Karachi (In-door Skydiving Experience) - Marketing & FeasibilityProject. • Thesis report on Telemarketing Comparative Analysis b/w Daraz &Alibaba. • MosBand - Introduced a Mosquito Repellent Band made of natural deeds. • HRM survey report on Movenpick regarding workforce Issues in their organization. • Psychology report on Gender discrimination and its effects on workplace environment.

Specialties & Skills

Marketing Management
Content Creation
Digital Marketing
Branding
Social Media Marketing
Multi-Channel Marketing
Strategy
Social Media Marketing
EMAIL MARKETING
INQUIRY
LEAD GENERATION
MARKETING STRATEGIES
SOCIAL MEDIA CAMPAIGNS
SOCIAL MEDIA
MANAGEMENT
Marketing Management
Digital Strategy
Strategic marketing
Creative Content Creation

Social Profiles

Languages

English
Expert

Training and Certifications

SEO Certified (Certificate)
Date Attended:
September 2023
Valid Until:
October 2024
Social Media Certified (Certificate)
Date Attended:
September 2023
Valid Until:
October 2025

Hobbies

  • Digital Strategy • Marketing Management • Digital Marketing • Creative Content Creation • Social Med
    Meta Certified Digital Marketing Associate Hubspot Certified SEO Hubspot Certified Social Media Marketer.