Hassan Meer

- Lead and manage the implementation of the Trade Marketing Strategy, and ensure that all products plans are aligned with the developed strategy.
- Responsible of : Align Activity grid, Overall Financial & Sales Results, Trade Spend Review, Canvas briefs, Retail Audit Reports, Monthly Business Review & Completion Reports.
- Develop and maintain an excellent understanding of the company’s targeted audiences, strategic context and commercial activates to ensure that goals and objectives are achieved.
- Ensure achieving monthly sales targets in accordance with business plans, goals and objectives.
- Consistently thrive to improve the Trade spend & Promotional funds position to optimize achievement of marketing & Trade activities.
- Building Communication tools to communicate execution plans to Sales Teams by channel, Supplier, Period or Customer.
- Implement the Trade Marketing plan and oversee both the customers and suppliers, which include “Customer relationship activities - launching & pricing activities” to ensure alignment and achievement of objectives.
- Analyze retail Audit & MIS data to identify the Market needs, business opportunities and assess development potential in line with business strategy.
- Manage & review the price audit and feasibility studies on products and market.
- Build & maintain business relationship with key accounts and meet regularly with in order to add value and grow sales.
- Meet with suppliers to discuss the sales reports and negotiate on new contract agreements on new offers between the Suppliers and ATS.
- Study sales reports prepared by sales managers, to analyze competitors activities in the market, price changes.

Job Purpose:
To lead the Trade Marketing and Develop marketing strategies aligned with the Coty brand (WELLA, ADDIDAS & JOVAN) specifications to enhance the market share in addition to achieving Sales Volume, Brand profitability and superiority in store presence. Coty Range have a 200 million SAR business value.

Responsibilities:
• Manage the relationship with COTY in order to sustain a long-term business relationship and maximize the support of the brands in our Market.
• Developing COTY trade-marketing initiatives that supports Sales Business Plans in order to maximize sales and grow the brands.
• Coordinate with the COTY on Developing the Strategic Marketing Plan for the brands in order to focus the efforts and maximize brand sales.
• Execute the Marketing Plan in order to grow brands sales.
• Manage the advertising and promotion budgets allocated to each brand in an optimum manner in order to maximize brand sales.
• Manage the sales forecast of each assigned brand in order to ensure optimum stock levels.
• Work with advertising agencies on the execution of the brand marketing activities and development of in-store & POS material in order to ensure top quality execution and achieve brand image / equity objectives.
• Coordinate with the sales team on annual targets by brand and monitor achievements.
• Conduct frequent field visits and communicate observations to the Sales Manager in order to ensure in-store execution meets brand strategy.
• Provide the sales team with all the necessary brand knowledge, information and other necessary tools in order to help them deliver the desired in market execution.
• Understand customer objectives from sales and plans and develop the necessary plans, in coordination with the principal, which fit the customer objectives in order to maximize sales and secure customer’s support.
• Be fully knowledgeable of the dynamics of the brand’s category in order to develop the necessary activities in coordination with the principal. (Competitors, pricing, range, activities, etc…)
• Be fully knowledgeable of customer needs, habits and trends about the assigned brand.

- Assist the negotiations of the annual supply agreements with the vendors and reviewing annual contracts as per the company guidelines.
- Translate customer's insight into impactful assortment & activity in line with category role PRINCIPLE.
- Assisting Buyers to do their daily task.
- Assist the Category Manager in updating the range and designing the category dimensions & planograms according to the overall company strategy, trends and format customer needs.
- Managing with Category manager and buyer the way moving forward to achieve other income and sales targets.
- Handling month closing in terms of achieving sales, achieving margin, reviewing vendor's performance and sub departments performance and planning for next month's accordingly.

- Planning and implementing category plans in line with sales budget and forecasts for a 700 million SAR business.
- Negotiating weekly and seasonal promotional offers by sub department and planning the weekly and seasonally promo plan in order to achieve category sales goals and ensuring we have the best plan offline and online across all MT retailer.
- Negotiating and administrating the cost and retail prices setting (Product Margin).
- Managing the total commercial margin by negotiating & follow-up the deals with the vendors and ensure the implementation of marketing and POSM activity on stores or SM.
- Analyzing and following-up with vendors the product sourcing process and SKUs performance and the way to improve it.
- Analyzing items availability in the store level and communicating vendors and supply chain team in order to improve availability and visibility of items in line with operation team as well and come up with the right actions to overcome any issue and to be proactive and do proper planning.
- Daily communication with Supply chain, operation, vendors & finance in order to plan, solve or follow up forecasting, pricing, marketing, availability and any daily issue related to my category.
- Ensures regularly the stock levels, stock turns and stock availability.