Founder
WeekaKids.com
Total years of experience :13 years, 1 Months
• Responsible for overseeing overall delivery of vision for the platform, following the “Lean” approach to deliver on strategic goals.
• Designing and executing growth strategy during critical “chicken and egg” stage of the multi-sided platform.
• Working closely with freelance developers to deliver a functional product that serves the strategic objectives.
• Leveraging analytics to drive business decisions pertaining to product direction, marketing strategy, and user experience on the platform.
• Executing an agile marketing strategy to attract and retain valuable target users (as measured by page views, bounce rate, session duration, registrations, etc.).
• Seeking and developing strategic alliances that boosts exposure of platform.
• Responsible for creating the infrastructure of a new business unit offering Executive Assessment and Organizational Culture consulting services.
• Ensuring the firm’s complete adoption and fluency using newly onboarded technology that enables the Organizational Culture and Assessment services.
• Generating business and leads through a combination of networking, cold outreach, and referrals to gain access to key decision makers in the C-Suite.
• Developing and maintaining close relationships with the C-Suite of key organizations.
• Complete client and project management, from lead generation, pitching, and proposal preparation, to overseeing successful delivery, client satisfaction, and invoicing.
• Leading the BD department and managing a team of three, ensuring clear alignment and understanding of objectives/tasks, while nurturing effective and efficient practices to drive the team forward.
• Identifying, approaching, and negotiating with strategic partners, including governmental entities and multinationals, across the MENA region to develop win-win partnerships in line with growth objectives.
• Working cross-departmental with the tech and content teams to lead the development of new products, in an effort to boost traffic and user engagement.
• Developing and following through on a quarterly strategic marketing plan in line with department objectives.
• Working as part of a cohesive team and cross-functionally, taking executive decisions to ensure effective, and efficient, achievement of goals.
• Representing the organization in TV/radio interviews, presentations, workshops, and seminars to increase brand awareness through valuable PR channels.
• Brainstormed and designed products that are in line with brand image and narrative
• Delegated and followed up on manufacturing phase to ensure quality control
• Organized stock handover to retail stores as well as maintained all accounting records including, but not limited to, inventory, salary and expenses
• Created photo shoot concepts for lookbooks as well as organized and coordinated between photographer, model and location
• Drew up and executed online marketing campaigns across various social media platforms to maximize user engagement and drive retail sales
• Continuously studied industry to remain updated with fast moving trends
• Set sales targets and determined production capacity based on current company performance to ensure sustainable and exponential growth
• Studied Egyptian infrastructure field, staying informed with upcoming governmental megaprojects, specifically in the power and energy sector
• Maintained close relationships with various governmental bodies in order to identify business opportunities in collaboration with foreign established firms
• Marketed megaprojects to foreign firms to encourage participation in government tenders
• Provided participating firms with in-depth market knowledge to assist in the effective preparation of a winning offer
• Acted as the official local representative for Entropie in Suez 650MW thermal power plant project during execution by coordinating between government entities and customs authorities, as well as client's engineering, sales, and finance departments to carry out contract scope of work
• Successfully assisted Pöyry in the preparation of their technical and commercial offers for Kom-Ombo 200MW CSP power plant consultancy tender
• Strategized with team the approach and prioritization of multiple tasks to ensure the most cost and time efficient route to achieving goals
• Took reactive decisions to mitigate extra costs during project execution
• Organized display of products in store to maximize consumer experience and response to drive sales
• Identified purchasing opportunities through extensive market research
• Negotiated buying and selling prices of second hand items using minor details and knowledge of market prices to allow profit maximization upon resale
• Kept record of accounts as well as documented customer habits
• Allocated marketing budget and followed up marketing campaign execution
• Set up recording equipment ensuring full functionality
• Assisted in post recording editing and mixing
• Assisted in selection of instruments and recording tools by taking into account desired final output
• Scheduled and coordinated commencement of recording sessions between artists and sound engineers
• Provided iPhone 2G unlocking service during period when iPhone was not officially locally available in Egypt
• Studied new firmwares in order to increase time efficiency in unlocking procedures while minimizing data loss and avoiding hardware damage
