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Hattan Bakor, CEO

Hattan Bakor

CEO·Dhahia Juice Co.

Saudi Arabia

Bachelor's degree, Business Administration

Work experience

Total years of experience: 32 years, 8 months

CEO

October 2022 - October 2025

Dhahia Juice Co.

Riyadh, Saudi Arabia

October 2022 - October 2025

• Led a transformative expansion strategy, successfully doubling market presence across Saudi Arabia.

• Achieved a remarkable 45% increase in profitability by renegotiating supplier contracts, revamping menus, and implementing process enhancements.

• Cultivated robust delivery partnerships, significantly driving sales through digital platforms.

• Developed and implemented KPI-driven performance systems to foster accountability and operational efficiency.

• Championed a culture of innovation and continuous improvement, positioning the organization for sustainable growth.

• Engaged stakeholders to align strategic objectives, ensuring cohesive execution of business initiatives.

Company industry:
Food & Beverage Production
Job role:
Hospitality and Tourism

CEO

April 2019 - March 2022

Abu Zaid Restaurants Co.

Jeddah, Saudi Arabia

April 2019 - March 2022

CEO

Abu Zaid Restaurants Co., Jeddah

• Spearheaded strategic restructuring initiatives to enhance operational efficiency.

• Drove a remarkable 60% net profit increase within one year through innovative strategies and cost management.

• Successfully implemented a franchise business model, expanding brand reach.

• Grew restaurant locations from 21 to 39, including both company-owned and franchised outlets.

• Launched the first Abu Zaid restaurants in key cities: Riyadh, Jezan, and Dammam.

• Established the inaugural Abu Zaid franchises in multiple regions, including Makkah, Abha, and Taif, among others.

• Cultivated a strong brand presence and market share in the competitive food service industry.

Company industry:
Catering, Food Service, & Restaurant
Job role:
Hospitality and Tourism

CEO

January 2017 - March 2019

RayCo Afandi Group

Jeddah, Saudi Arabia

January 2017 - March 2019

CEO

Ray Pioneers Medical Co. Afandi Group, Jeddah

• Led strategic planning and execution of innovative marketing initiatives, enhancing brand visibility and market penetration.

• Developed and managed comprehensive Operational Business Plans, optimizing P&L and driving profitability through effective resource allocation.

• Spearheaded project management efforts, successfully planning and executing international business events that expanded global reach.

• Cultivated and strengthened relationships with key customers, implementing targeted marketing and pricing strategies for both Telecomm and Medical divisions, resulting in increased customer satisfaction and loyalty.

Company industry:
Medical & Healthcare Equipment
Job role:
Management

Business Development Manager

March 1995 - December 2016

Al-Afandi

Jeddah, Saudi Arabia

March 1995 - December 2016

• Spearheaded relationship-building initiatives with key customers, driving significant revenue growth.
• Executed innovative marketing and pricing strategies across Telecomm and Medical divisions, enhancing market presence.
• Managed high-impact healthcare projects in collaboration with M.O.H and leading private sector companies, including Shimadzu, GE, Ecolab, and Sonoscape.
• Cultivated and sustained positive customer relations, ensuring long-term loyalty and satisfaction.
• Oversaw the successful implementation of pricing and promotional offers, optimizing profitability.
• Developed and achieved ambitious account volume and revenue targets, contributing to overall business success.
• Leveraged strategic insights to inform decision-making and drive organizational growth.

Company industry:
Other Healthcare Services
Job role:
Management

Marketing Coordinator

September 1992 - February 1995

ALJ - Toyota

Jeddah, Saudi Arabia

September 1992 - February 1995

• Spearheaded comprehensive marketing initiatives, including competitor analysis and promotional campaigns, to enhance brand visibility.

• Orchestrated new car field test drives and promotional events, driving customer engagement and brand loyalty.

• Collaborated in the successful execution of the “Say Yes to Toyota” promotional program, boosting brand awareness.

• Played a pivotal role in the TV competition “Safety Road Starts with You, ” enhancing community engagement and brand reputation.

• Contributed to the road test and evaluation of the 1995 Toyota Crown, ensuring product excellence and market readiness.

• Developed strategic marketing insights that informed decision-making and positioned the company for growth.

Company industry:
Automotive Dealership & Distributor
Job role:
Marketing and PR

Education

King Abdul Aziz University

March 1994

March 1994

Bachelor's degree, Business Administration

Saudi Arabia

GPA (point): 2.76 out of 4

GPA (point): 2.76 out of 4

Skills

Automotive
Expert
Automotive
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Healthcare
Expert
Healthcare
Expert
Market Making
Expert
Market Making
Expert
Research
Expert
Research
Expert
BUSINESS DEVELOPMENT
Expert
BUSINESS DEVELOPMENT
Expert
BUSINESS PLANS
Expert
BUSINESS PLANS
Expert
HEALTHCARE
Expert
HEALTHCARE
Expert
HR
Intermediate
HR
Intermediate
MARKET RESEARCH
Expert
MARKET RESEARCH
Expert
MARKETING
Expert
MARKETING
Expert
Computer software
Expert
Computer software
Expert
Marketing research
Expert
Marketing research
Expert
Balanced Sheets
Expert
Balanced Sheets
Expert
Team Management
Expert
Team Management
Expert
P&L
Expert
P&L
Expert
Marketing campaigns
Expert
Marketing campaigns
Expert
performance management
Expert
performance management
Expert
planning
Expert
planning
Expert
operation
Expert
operation
Expert
negotiation
Expert
negotiation
Expert
operations management
Expert
operations management
Expert
team leadership
Expert
team leadership
Expert
Automotive
Expert
Automotive
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Market Making
Expert
Market Making
Expert
Research
Expert
Research
Expert
Budgeting
Expert
Budgeting
Expert
Growing Revenue
Expert
Growing Revenue
Expert
Gross Profit
Expert
Gross Profit
Expert

Languages

English
Expert
Arabic
Expert

Training and Certifications

Training
Advanced Operations & Maintenance Master Class
IIR
Jul 2004

Hobbies

  • Reading
    Several books related to Business and Marketing