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Hattan Felemban, KSA Retail Marketing Team Leader

Hattan Felemban

KSA Retail Marketing Team Leader·Colgate-Palmolive

Saudi Arabia

Bachelor's degree, Industrial Engineering

Work experience

Total years of experience: 14 years, 7 months

KSA Retail Marketing Team Leader

October 2024 - Present

Colgate-Palmolive

Jeddah, Saudi Arabia

October 2024 - Present

• Develop and execute Trade Marketing strategies across channels and categories.
• Drive RGM initiatives across pricing, innovation, pack architecture, and distribution.
• Lead GTM planning for new product introductions.
Company industry:
FMCG

KSA Trade Marketing Manager

February 2022 - September 2024

Kimberly-Clark

Jeddah, Saudi Arabia

February 2022 - September 2024

• Align Sales and Marketing on channel/category priorities.
• Manage GTN spending and promotional planning.
• Lead visibility, merchandising, and shopper engagement programs.
• Elevate brand presence and execution quality across channels.
Company industry:
FMCG
Job role:
Sales

Senior Sales Revenue Planning Manager

September 2019 - February 2022

Mondelez

Jeddah, Saudi Arabia

September 2019 - February 2022

• Monitor GTN performance, pricing, and promotions.
• Drive cross-functional decision-making with Sales, Finance, and Category teams.
• Conduct opportunity assessments to support customer strategies.
Company industry:
FMCG

Key Account Sales Manager

September 2018 - September 2019

IATCO

Jeddah, Saudi Arabia

September 2018 - September 2019

• Lead negotiations, planning, and execution across key categories.
• Improve distribution, visibility, and share across stores.
Company industry:
FMCG
Job role:
Sales

Category Development Manager – Fabric and Home Care

October 2016 - September 2018

IATCO

Jeddah, Saudi Arabia

October 2016 - September 2018

• Build category roadmaps aligned with growth drivers.
• Reduce inefficiencies and elevate category execution.
Company industry:
FMCG

Category Development Manager

October 2014 - October 2016

Quaker IATCO

Jeddah, Saudi Arabia

October 2014 - October 2016

• Analyze category trends and shopper behavior to identify growth opportunities.
• Develop assortment guidelines, planograms, and pricing recommendations.
Company industry:
FMCG
Job role:
Sales

Assistant Category Development Manager

December 2011 - October 2014

Clorox IATCO

Jeddah, Saudi Arabia

December 2011 - October 2014

Supported category development activities for Clorox brands, focusing on insights, execution, and channel
development.
Company industry:
FMCG
Job role:
Sales

Education

King Fahd University of Petroleum and Minerals

June 2011

June 2011

Bachelor's degree, Industrial Engineering

Saudi Arabia

Skills

ANALYTICS

Intermediate

BEST EXECUTION

Intermediate

CATEGORY DEVELOPMENT

Intermediate

COMMERCIAL PLANNING

Intermediate

CREATIVITY

Intermediate

GO TO MARKET STRATEGY

Intermediate

MARKETING

Intermediate

PRICING STRATEGIES

Intermediate

STRATEGIC THINKING

Intermediate

TRADE MARKETING

Intermediate

Languages

Arabic

Beginner

English

Beginner