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AMER ALESSA, Assistant Brand Manager

AMER ALESSA

Assistant Brand Manager·Al Muhaidib Foods Company

Saudi Arabia

Bachelor's degree, Marketing

Work experience

Total years of experience: 17 years, 3 months

Assistant Brand Manager

September 2013 - Present

Al Muhaidib Foods Company

Dammam, Saudi Arabia

September 2013 - Present

Achievements and responsibilities:
• Sales analyzing of the category.
• Handled branding activities (Gifts and promotions)
• Monitoring country sales of the category
• Monitoring & managing brand performance (By using monitoring tools: retail audit, sales reports and market visit)
• Managed marketing campaigns for the bran

Company industry:
Distribution, Supply Chain & Logistics
Job role:
Marketing and PR

Showroom Manager

September 2011 - March 2013

MAGRABI OPTICAL

Al-Ahsa, Saudi Arabia

September 2011 - March 2013

 Achieving sales targets
 Supervising sales team.
 Applying KPI

Company industry:
Retail & Wholesale
Job role:
Management

Sales Section Manager

December 2007 - October 2010

Ismail Abudawood Trading Company

Saudi Arabia

December 2007 - October 2010

 Managing major accounts of company customers of modern trade and wholesales to satisfy customer needs of company products.  Following visibility standards like FIFO and correct distribution
 Finalizing a agreements with clients of promotions
 Achieving sales targets
 Supervising sales team.

Company industry:
FMCG
Job role:
Sales

Education

King Fahd University of Petroleum & Minerals

January 2007

January 2007

Bachelor's degree, Marketing

Saudi Arabia

GPA (point): 2.175 out of 4

GPA (point): 2.175 out of 4

• Degree of bachelor of science in Marketing-King Fahd University of Petroleum & Minerals (KFUPM)

Skills

Science
Expert
Science
Expert
Wholesale
Expert
Wholesale
Expert
FMCG
Expert
FMCG
Expert
Increasing Sales
Expert
Increasing Sales
Expert
Sales
Expert
Sales
Expert
Selling Skills
Expert
Selling Skills
Expert
Platforms: WINDOWS XP/VISTA/7 and MICROSOFT OFFICE
Expert
Platforms: WINDOWS XP/VISTA/7 and MICROSOFT OFFICE
Expert
Applications: SAP, NIELSEN, ORACLE and TNS
Intermediate
Applications: SAP, NIELSEN, ORACLE and TNS
Intermediate
PROJECTS MANAGEMENT
Beginner
PROJECTS MANAGEMENT
Beginner
Strategic Negotiation
Intermediate
Strategic Negotiation
Intermediate
Marketing Activation
Expert
Marketing Activation
Expert
Team work
Expert
Team work
Expert
Sales Promotion
Expert
Sales Promotion
Expert
Procurement
Beginner
Procurement
Beginner
Advertising: BTL activation's
Expert
Advertising: BTL activation's
Expert
Public Relations
Intermediate
Public Relations
Intermediate
Sales retail audit
Intermediate
Sales retail audit
Intermediate
Science
Expert
Science
Expert
Wholesale
Expert
Wholesale
Expert
FMCG
Expert
FMCG
Expert
Increasing Sales
Expert
Increasing Sales
Expert
Sales
Expert
Sales
Expert

Languages

Arabic

Expert

English

Expert

Training and Certifications

Training
Retail Audit Analysis
AC Nielsen
GOALS AND OBJECTIVES SETTING
Al Muhaidib Foods
Nov 2013
PROBLEM SOLVING AND DECISION MAKING
Al Muhaidib Foods
Nov 2013
Supervisory skills
Al Muhaidib Foods
Dec 2013
Forum Etiquette in Business and Management
HRP
Dec 2013
Strategic Negotiation Skills
P&G
Oct 2008

Recommendations

Mouzahim Tarabzouni

Feb 2014

Feb 2014

Category ManagerManager

I have been working with Amer for six months and overall he is a capable brand manager who seeks to grow and learn with ambition to develop his career. Amer has great commitment to the projects he handles which is reflected in the high results and beneficial outcomes. Amer is also a person with interpersonal skills and is great team player. Amer is a delight to work with.

Hobbies and interests

SWIMING & READING