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AMER ALESSA, Assistant Brand Manager

AMER ALESSA

Assistant Brand Manager

Al Muhaidib Foods Company

Location
Saudi Arabia - Alahsa
Education
Bachelor's degree, Marketing
Experience
15 years, 2 Months

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Work Experience

Total years of experience :15 years, 2 Months

Assistant Brand Manager at Al Muhaidib Foods Company
  • Saudi Arabia - Dammam
  • My current job since September 2013

Achievements and responsibilities:
• Sales analyzing of the category.
• Handled branding activities (Gifts and promotions)
• Monitoring country sales of the category
• Monitoring & managing brand performance (By using monitoring tools: retail audit, sales reports and market visit)
• Managed marketing campaigns for the bran

Showroom Manager at MAGRABI OPTICAL
  • Saudi Arabia - Alahsa
  • September 2011 to March 2013

 Achieving sales targets
 Supervising sales team.
 Applying KPI

Sales Section Manager at Ismail Abudawood Trading Company
  • Saudi Arabia
  • December 2007 to October 2010

 Managing major accounts of company customers of modern trade and wholesales to satisfy customer needs of company products.  Following visibility standards like FIFO and correct distribution
 Finalizing a agreements with clients of promotions
 Achieving sales targets
 Supervising sales team.

Education

Bachelor's degree, Marketing
  • at King Fahd University of Petroleum & Minerals
  • January 2007

• Degree of bachelor of science in Marketing-King Fahd University of Petroleum & Minerals (KFUPM)

Specialties & Skills

Science
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Wholesale
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FMCG
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Increasing Sales
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Sales
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Selling Skills
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Platforms: WINDOWS XP/VISTA/7 and MICROSOFT OFFICE
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Applications: SAP, NIELSEN, ORACLE and TNS
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PROJECTS MANAGEMENT
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Strategic Negotiation
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Marketing Activation
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Team work
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Sales Promotion
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Procurement
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Advertising: BTL activation's
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Public Relations
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Sales retail audit
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Languages

Arabic
Expert
English
Expert

Training and Certifications

Retail Audit Analysis (Training)
Training Institute:
AC Nielsen
GOALS AND OBJECTIVES SETTING (Training)
Training Institute:
Al Muhaidib Foods
Date Attended:
November 2013
PROBLEM SOLVING AND DECISION MAKING (Training)
Training Institute:
Al Muhaidib Foods
Date Attended:
November 2013
Supervisory skills (Training)
Training Institute:
Al Muhaidib Foods
Date Attended:
December 2013
Forum Etiquette in Business and Management (Training)
Training Institute:
HRP
Date Attended:
December 2013
Strategic Negotiation Skills (Training)
Training Institute:
P&G
Date Attended:
October 2008

Hobbies

  • SWIMING & READING