Haytham Saidum

‣ Developed sales turnover 9X times over 6 years for a local retail network driven by retail expansion, marketing activities,
promotion, category management, marketing operations, commercial animation, CRM, and DTC online.
‣ Spearheaded a large-scale retail expansion, successfully launching over 50 new stores, while managing all project aspects
from lease negotiation, concept design, to budget control.
‣ Led and mentored a cross-functional team, developing and implementing comprehensive training programs that elevated
sales performance and product knowledge.
‣ Directed the creation and execution of marketing calendar, in-store branding, and visual merchandising.
‣ Managed a portfolio of key performance indicators (KPIs), including sales targets and conversion rates.
‣ Managed a multi-million euros P&L, identifying cost-saving opportunities that improved profitability annually.
‣ Developed and managed a Direct-to-Consumer (DTC) online channel, expanding and contributing to overall revenue
growth.
KPIs: Sales turnover, P&L, marketing, and commercial activities.

‣ Managed and executed the trade marketing budget, overseeing project CAPEX control for the successful launch of over 25
new Pit-Stop tire service centers.
‣ Developed and implemented promotional calendars and campaigns with key channel partners to increase sales & market share.
‣ Enhanced brand positioning through channel segmentation and initiatives to support sales, improving the premium product mix.
‣ Analyzed competitor activity and provided market insights on trading and consumer behavior to guide strategic decisions.
‣ Created all point-of-sale materials and fixtures, significantly improving D2C offline communication and in-store consumer
experience.
‣ Managed and strengthened relationships with distributors and key retail partners to ensure effective implementation of
marketing strategies
KPIs: P&L for the business unit, commercial policy segmentation for buying considerations, and market share.

‣ Achieved an increase in sales turnover from 11M in 2012 to 19M EGP by the end of 2014.
‣ Maintained optimal stock levels, which positively reinforced brand performance.
‣ Successfully developed effective annual marketing plans and promotional strategies.
‣ Prepared the annual buying budget and purchased all new collections for the market from the HD in Italy for years 2012-2013.
‣ Set sales targets for each store in alignment with the overall store budget.
‣ Oversaw the stores image, including collection management, SKU pricing, and margin strategies.
‣ Delivered internal presentations to retail staff about new collections, design inspirations, fashion shows, marketing materials, visual merchandising, and brand guidelines.
‣ Managed in-store visual merchandising and window displays.

KPIs: Brand performance Sales VS Budget - End of the stock report - Marketing plan ROI.

- Responsible for store operations, stock inventory, and retail product distribution.
- Supported production forecasting & achieved sales targets by monitoring customer feedback, satisfaction, and design inspiration.
- Established and opened new local stores, ensuring full compliance with brand guidelines.
- Provided training to store staff based on the retail manual, ensuring alignment with company policies and procedures.
- Developed distinct visual merchandising themes and created a store concept book to enhance international franchising.

Fashion & Jewelry Division:
Featuring an exclusive collection of prestigious luxury brands, including Bvlgari, Gucci, and Harvey Nichols, each representing the pinnacle of elegance and sophistication.
‣ My goal is to meet the stores targets, establish credibility and rapport with customers, and provide the highest level of customer service, sales techniques, and etiquette. In 2007, I was recognized as the best salesperson and was promoted to Shift In Charge..