Digital Marketing Manager
WeMake
Total des années d'expérience :13 years, 7 Mois
• Marketing Strategy Development: Create, manage, and optimize comprehensive digital marketing strategies that align with the agency's objectives and those of its clients.
• Team Leadership: Lead a team of digital marketing specialists, copywriters, and designers to execute the marketing strategies effectively.
• Budget Management: Allocate and manage digital marketing budgets for the agency and its clients, maximizing return on investment.
• Data Analysis: Monitor, analyze, and report on the performance of digital marketing campaigns, making data-driven decisions to optimize results.
• SEO & PPC Management: Oversee the execution and management of SEO and PPC campaigns, driving increased online visibility and targeted traffic.
• Market Research: Stay up-to-date with the latest digital marketing trends and technologies, ensuring the agency's strategies are innovative and effective.
• Cross-functional Collaboration: Collaborate with other departments to create cohesive and integrated marketing strategies.
•Enhanced IICO's social media presence, growing
•followers by 45% and increasing engagement rates by 35%.
•Developed and executed a comprehensive digital marketing strategy that increased online visibility, resulting in a 45% growth in donor engagement and a 30% increase in online donations.
•Collaborated with the design and content team to produce visually appealing and informative marketing materials, which led to a 48% increase in email open rates and an 89% increase in click-through rates, and 90% increase in donations.
•Implemented data-driven marketing techniques, utilizing Google Analytics and other tools to analyze campaign performance and make data-driven decisions, improving the overall return on investment (ROI) by 16%.
•Efficiently managed budgets, resulting in 15% cost savings while achieving marketing objectives.
•Utilized data-driven insights and web analytics tools to track, measure, and report on the performance of digital marketing campaigns, leading to data-informed decision-making and continuous improvement.
• Managing online brand and product campaigns to raise brand awareness.
• Identifying and utilizing technology tools wherever possible to enhance performance.
• Tracking conversion rates and making improvements to the website.
• Identify the target audience for a particular campaign and decide on the best communication channel.
• Identify opportunities to reach new market segments and expand market share.
• Brainstorm new and creative growth strategies.
Campaign Management: Creation, management, and optimization of marketing campaigns across diverse digital platforms, including social media, email marketing, in-app, push notifications, web, display, and search.
Audience Identification: Effective identification of the target audience for each campaign and selection of the most suitable communication channels.
Market Expansion: Recognition of opportunities to reach new market segments and expand market share.
Conversion Rate Optimization: Tracking and improving conversion rates by enhancing website user experience.
Technology Integration: Identifying and utilizing cutting-edge technology tools to enhance campaign performance and efficiency.
Manage Microsoft Dynamics AX 2012 (ERP)
Remotely support over 98 users in 4 different locations.
(Kuwait, Saudi Arabia, UAE).
Creating ERP users and assigning security by roles, Privileges, and records.
Enable proper approval authorization for journals.
Resetting all voucher series yearly for each company.
Purchase Order, Sales Order, Transfer Order & Inventory Support for Users.
Coordinate and support in solving critical and emergency situations.
Creation and actualization of security policy for company IT and systems.
Analyze the risks of company IT operations and ensure necessary steps to prevent them.
Act as a local troubleshooter and provide a high level of support services to end users.
Leading AX customization process & fine-tuning.
Evaluate operational performance and develop action plans accordingly.
Market Analyze, develop, and maintain operational project work plans.
To identify ELV System requirements for projects assigned.
Preparation of Extra Low Voltage system drawings and specifications.
Establish ELV system performance criteria.
Interfacing and coordinating between Consultants and
Implementing, configuring, and administrating wireless solutions based on Cisco technology.
Providing training and producing support material for other members of the sales team.
Persuading clients that a product or service best satisfies their needs in terms of quality, price, and delivery.
Negotiating tender and contract terms and conditions to meet both client and company needs.
Develop specifications for the ELV system.
Contractors from Architectural/Civil, Interiors, Structural, Mechanical, and other service disciplines as also as Clients, Project Managers, and all others concerned on a regular basis.
• Responsible for networking, installation, and maintenance services.
• Supporting users and network administrators over the telephone and by email.
• Ensure support services meet the target specified in the agreed applicable Service Levels.
• Responsible for diagnosing & resolving hardware, software & end users’ problems.
• Maintain the outsource companies’ network infrastructure.
• Installing and operating Windows desktop and server operating systems.
Bachelor's degree in computer science
