Trade Marketing section head
ibn sina pharma
Total years of experience :14 years, 6 Months
- Assist Marketing Manager in planning and supervising marketing operations to achieve revenue target.
- Managing Loyalty Program & pointing system.
- Coordinate with Brand Manager in developing marketing plan and budget.
- Analyze sales data and determine sales forecast.
- Recommend creative and cost effective promotional activities.
- Conduct marketing campaigns and trade shows to promote brand awareness among consumers.
- Coordinate with art departments to develop window displays and signage.
- Assist in designing and developing marketing collaterals and promotional materials.
- Maintain customer relationship programs and track customer satisfaction.
- Collaborate with Advertising Manager to initiate new consumer promotion campaigns and to develop consumer engagement plans.
- Cooperate with the management in the development of marketing programs and criteria to achieve sales goals.
- Managing trade events
• Leadership promotional campaigns: Creating the Promoters plan & Managing monthly performance of promoters.
• Display Maneging: Manging display - shelf - Quantity - display level - POS materials in LG Brandshops & KEY ACCOUNTS SHOWROOMS & DEALERS SHOWROOMS .
• Production Marketing Material: Communicate with suppliers’ promotional material and evaluate the best physical performances and raw materials. Choose designs that are most effective at attracting the attention of consumers or promoting the product at the same time, distribute POS for all Dealers & key accounts showrooms.
• PROMOTIONS PLANNING: Put promotional ideas and do implemented in the market to increase sales to distributor’s turnover.
• Analyzing: daily sales, weekly and monthly movement and the movement of prices and the most popular products & Sell-out estimation of products vs competitors.
• Branding : Develop a plan to build a new Brand in the market rely on tools such as name, logo and colors compination, marketing plan and sales strategy has been tested this experience by working on Air conditioners TCL .
• Managing Events: Event management and contracting with hotels and institutions-saving on services as international flights and recreation for our customers and our dealers and measuring the degree of satisfaction with appropriate direct and indirect tools.
• NEW PRODUCT LAUNCHES: I have contributed to the Launch of more than four products successfully in the market and has exceeded sales of its competitors in the market of TCL air conditioners in Saudi Arabia in 2015.
• Training: putting plan and schedule for training on products and product details and points of sale for each product and communication with salesmen of all the cities in Kingdom & reporting for higher management.
• Management of Website: Managing Naghi web site and updating product & pricing
• Pricing: Participate in pricing by researching the cost and the market price, competitors and the product itself.
• Advertising: Coordination and Managing propaganda broadcast by the FM and television and in newspapers and print roads like Advertising signs - road show - catalogs - flayers
• Team Management: Supporting all team members & solve any problem facing them in market. Distribution of tasks to team members - Receipt all team daily reports & discusses it.
MARKETING FOR SHARP AND YORK AND ONTHER PROD
• Research: Research of the market and develop needed actions to suggest.
• Monitor the sell out: Monitor selling activities of competitors and the development of their marketing activities.
• Reporting: Make detailed report on the state of the market and developments on a regular basis; Daily & weekly.
• Analyzing: daily sales, weekly and monthly activities effects.
• Merchandising : Distribution of promotional material. set the display product in shelf by Eye level style .
• PROMOTIONS PLANNING : Put promotional ideas and do implemented in the market to increase sales to distributor’s movement and the movement of distributors selling to the consumer by choosing date and season- price - place - product .
• NEW PRODUCT LAUNCHES: Capitalized on Galaxy S2 success by attaining 100% outlet coverage to outpace sales targets. Strategized distribution coverage, steered trade marketing, and managed product communications tools.
• Leadership promotional campaigns: Creating the Promoters plan & managing monthly performance of promoters in all branches of (Carrefour & mobile shop).
• Display Management: Shelf Share, Display Quality, Display level & POS materials.
• Research: Research and development in the market trade network.
• Monitor the Sell Out: Monitor the sales activities of competitors and the development of roads shows and promotions for the main competitors and identify their practices.
• Reporting: Make detailed report on the state of the market and developments on a regular basis; Daily & weekly.
• Analyzing: daily sales, weekly and monthly Sell out and the changes of prices and the top products.
• Merchandising: Distribution of promotional material. Set the display product plan in shelf by Eye level.
• NEW PRODUCT LAUNCHES: I have contributed to the start of more than 8 products have been successful in the market so far has exceeded sales of its competitors in the market of mobiles in all over the world galaxy family .
The study of law in all its branches the Egyptian public with greater depth study of some international laws and organizations such as the United Nations General
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