Department manager
Dubai Autism Center
Total years of experience :34 years, 5 Months
Develop awareness campaigns to spread knowledge about autism and its impact on families and the community,
Utilize the social media to raise funds and spread awareness,
Develop fundraising schemes and contact potential donors,
Create elite and crowd pulling events that aims at involving decision makers and the public to get involved in the Autism cause.
Provide content copy for both the social media and the center's publications.
Advise on awareness campaigns and business development
Direct responsibility for IT, PR, events, social media, information center, fundraising and corporate identity as well as awareness campaigns and corporate relations.
Developed 5 awareness and 4 fundraising campaigns
Organized International Conferences
Enhanced the web page and ensured regular updates
Started a facebook page and Twitter account with regular updates
Established interdepartmental procedures, job descriptions and protocols from dealing with volunteers and visitors to the placement and replacement of donation boxes
Secured Memorandum of Understanding with several organizations
Secured grants for major programs as well as establishing fundraising events
Built long term relations with supporters who adopted the Autism cause and made it a major part of their CSR programs
Developed periodical newsletter and secured sponsors for the printing
Produced various publications and point of sale material
Initiated and implemented a school programme for Karisma Pencils
Conducted a feasibility study for agricultural and catering bakery lines to be introduced in the UAE
Provide long and short term planning for existing clients
Concept and product development as well as product launches and re-launches
Develop special programmes for schools, health centres, etc.
Brief, supervise the development and implementation of advertising campaigns from TV and Radio production to print media and point of sale material
New business development and research analysis
Clients Handled
Unilever personal care products - dental care, deodorant and fairness cream
RJR - Winston & Camel cigarettes
Al Buhaira Lacnor
Fine Hygienic Paper Company
DANATA & Mashreq Bank
Highlights
Successfully re-launched Close-Up and Lacnor with new packaging
Launched a full children program for Milco including the creation of a new character
Lead and trained a young client servicing team that was able to gain respect from the most demanding clients.
For the first time the Unilever management granted a perfect score for the agency
Concept development and product launches
Planning and supervising all advertising activities
New business development and research analysis
Clients Handled
Kuwait Food Company - Fast food restaurants (Pizza Hut, Hardees, Kentucky Fried Chicken and Sbarro
Planning and supervising all advertising activities
Monitoring the impact of the advertising
Launched a mystery shopper program to monitor clients’ performance levels.
Coordinate activities between General Motors at the agency head office and the Dealer
Clients Handled
Al Ghanim Automotive division including BP oil
Highlights
Made a major creative leap with the Dealer
Major contributor to the execution of the GM booklet including translation and Arabic copy writing.
Planning and coordinating advertising activities
Develop above and below the line advertising campaigns
Develop and approve Arabic copy
Coordinate production events
Clients Handled
Clients Handled
Philip Morris - Implementing HQ campaigns and prepare media plans
Procter & Gamble Implementing HQ campaigns and prepare media plans
Kraft General Food Dubai office led the Account
Highlights
Developed excellent media relations that resulted in exceptional coverage for all PM activities.
Produced a comprehensive advertising campaign for all Kraft General Foods Products
Produced three commercials for three different Kraft product that won awards.
Launched SBARRO in Lebanon, the launch campaign was the talk of town and resulted in long waiting lines on the opening day.
Developed effective and powerful advertising campaign to counter the McDonald launches in various GCC countries
Successfully launched the Guess brand in the UAE
Developed a successful direct marketing campaign that generated high occupancy levels for the Intercontinental Hotel during the summer period
Built strong relationship with clients that resulted in increased business for both agency and clients with high profit margins.
Produced several effective commercials and advertising material for Masafi
Launched Magazi water within 3 days of Perier withdrawal from the market - TV & radio commercial, POSM, and implemented a nationwide sampling operation in all major supermarkets and malls.
Created below the line campaign for rainbow milk and evaporated milk - the same material was used for several years
Locally produced wall clock for Rainbow that was placed in tea shops in all GCC countries
Launched several perfumes with talk of the town events.