Product Planning and Market Research Manager
Al-Mansour Automotive Co.
Total years of experience :5 years, 9 Months
• Al-Mansour Automotive Co. is the General Motors and Opel licensed partner in Egypt, Iraq, Libya, Ghana, Uganda, and Tanzania with a Multi-Billion USD annual revenue.
• Al-Mansour Automotive Co. was selected to be the sole agent for Peugeot and MG brands in Egypt in 2018 and selected to be the sole agent for Cadillac brand in Egypt in 2022.
• Managing product portfolio by screening General Motors and PSA through Stellantis global product range focusing on models that have a potential in the Egyptian market then building the business case with the proposed specifications and positioning.
• Presenting EV for the Egyptian Market with Chevrolet and Cadillac Brands including Special Trainings and Studies for EV in general locally and globally.
• Responsible on the market intelligence and market research function to ensure monitoring key competitors and identifying their market initiatives and create new opportunities and projects like: Commercial Vehicle Applications and Extra Local Accessories, COP27 etc...
• Provide various trainings to Sales Team, Showroom Managers, Supportive Departments, Service Advisors, Logistics, Ushers, Call Center agency and Drivers such as market updates, product trainings, technical trainings and CSI trainings for passenger and commercial vehicles which reached a new record with 500 hours Training in 2022, and 345 hours in 2023.
• Attended Business Plan and Review Meetings with top Management and Directors of the company in the Head Quarter to explain our goals, plans and achievements fand our targets and objectives in the future or both Sales and Marketing departments and to discuss the Economic and Political situation in Egypt.
• Preparing and presenting market updates, positioning and portfolio assessment presentations to top management of Al-Mansour Automotive Co., General Motors, Isuzu, Cadillac, and Opel.
• Issuing (PBU) price build-up for each trim level and models considering all factors and items needed to be added to create the best FOB price and introduce the best MSRP for our market compared to our competitors in this segment and customer level.
• Attending the Global event COP27 for Climate Changing in Sharm El-Sheikh and introducing Full Electric Vehicles: New Spark EV, Bolt EUV, Cadillac Lyriq and MG5 SW.
• Responsible for issuing the market and product reports such as: market updates, competitive analysis, and price positioning on a regular and ad-hoc basis.