Commercial and Business Consultant
Ministry of public Business sector Egypt - holding company
مجموع سنوات الخبرة :30 years, 1 أشهر
business model Canvas
•Build, manage and maintain fully functioning organization and operational office
•Develop the business plan including a marketing plan, pricing policy, selling objectives, distribution coverage plan
•Studying and selecting suitable markets for products.
•Search for the best distributors in terms of its ability to distribute and cover different sales channels and financial capacity
•Provide logistical support
• Developed metrics and measured success to further penetrate the marketplace.
•Designed the financial model.
•Ownership of full Region P&L responsibilities and ensure consistently growing.
•Guide distributor’s team members in the development & launch of new products.
•Build a privileged relationship with the Distributor to achieve the objectives of the parties.
Accomplishments:
•Established the company from zero ground.
•Create and launch new Brand (Marvin) nonalcoholic Malt and (Blitz) sparkling fruits cocktail
Accountabilities:
•Define & implement organizational strategies/ business plans Define & implement organizational strategies.
•Manage company P&L.
•Successfully launched and marketed a new brand (Marvin, Blitz).
•Drove the short-term and advanced promotional planning processes.
•Developed metrics and measured success to further penetrate the marketplace.
•Designed the financial model for a new business unit.
•Coordinated upper management's market visits and key account calls.
•Created market and customer-specific marketing solutions for managed brands.
•Maintained up-to-date account distribution information.
•Developed and rolled out new policies.
•Developed partnerships with local businesses to secure third-party promotions.
the sales team
•Establish of Trade Dept. P.O.S
•Successfully planning for increasing the monthly sales volume from SR 80 million to SR 100 million
•Re-evaluate the products and focus on the products with the highest profitability to achieve the company’s objectives.
•Building an effective incentive system helps to motivate the team and leads to achieving company targets.
•Build a five-year work plan in collaboration with the Resource Management Division and develop the steps to achieve this plan
•Preparing and setting up training courses to raise the efficiency of employees.
•Contribute to solving outstanding market problems.
Power Horse Energy Drink (Spitz - Austrian Food production since 1857) is one of the leading companies of energy drinks in the world.
Accomplishments:
•Set up & managed Egypt operation from zero ground.
•Acknowledged for increasing market share from 0.6% to 16% in the first year (Power Horse Energy Drink).
•Played a key role in enhancing annual sales from $29 million to $ 45 million 2009 Vs. 2008 and reducing marketing spend from 21 % to 12 % 2009 Vs. 2008
•accomplished D&E to be less than 1% of total turnover.
•Instrumental in the diversification of distributor organization internally into 3 divisions (Beverage, Confectionery, and Grocery).
•Increased outlets coverage from 2800 outlets in 2008 to 8700 outlets in 2009.
Accountabilities:
•Build, manage and maintain fully functioning organization and operational office.
•Ownership of full Egypt P&L responsibilities and ensure consistently growing.
•Guide distributor’s team members in the development & launch of new products.
•Build a privileged relationship with the Distributor to achieve the objectives of the parties.
•Groomed & mentored sales & marketing team; implemented annual business plans.
•Focused on launch & marketing of new products (Power Horse Energy Drink) in Egypt.
•Provide appropriate training, utilizing necessary resources for the distributor’s sales force in line with company guidelines to achieve and maintain the required standards.
Accountabilities:
•Set up & managed modern trade activities in the organization and defined annual business plans.
• Rendered support to the field sales force in applying the annual contracts and implementing trade promotions. ·
• Developed & maintained productive business relationships with decision-makers across client organizations.
• Created sales contacts with on- and off-premise accounts.
•Exceeded team sales goals by 35% in 2005, generating SR 38 Million in revenue.
•Trained peers and management team on the internal system supports and implementation plans.
•Consistently exceeded monthly sales quotas by more than 15% by pursuing leads and expanding the prospect list.
•Built client relationships by acting as the liaison between the customer service and sales teams.
•Obtained and evaluated credit information about prospective customers.
partnerships with local businesses to secure third-party promotions.
•Cultivated and managed relationships with country Distributors and community partners.
•Compared distributor marketing expenses against established budgets.
•Collaborated with designers and the editorial team on marketing materials.
•Coordinated with internal business divisions, agency partners, and local vendors to guarantee on-time, cost-effective delivery of all marketing communications materials.
•Proofed and approved production and printing drafts of promotional materials.
• Enhanced sales from $18 million to $33 million, market share from 32% to 39%, and product availability in trade (85% Numerical & 100% weighted).
& ensured compliance to sales/ marketing budget and credit limits.
•Coordinated with various support teams in the accomplishment of business targets.
•Managed operations (sales, finance, W/ H, fleet, coolers & fountain).
•Re-routed north area market & implemented pre-sell system.
•Launched & marketed ( Canada dray, Arwa water, Schweppes, and power play).
•Past Assignments.
•Increased regional market share by 35% within 24 months.
•Developed quarterly and annual sales department budgets.
•Developed a comprehensive training program for new sales associates.
•Supervised a sales force of 40 sales associates.
•Hired25 sales representatives over 2 years.
•Exceeded regional annual sales target by 45%.
•Created and launched new online marketing strategies that resulted in an 18% sales increase.
Past Assignments
ALSUMAIL FOOD INDUSTRIES - Salwa Potato Chips
Governance and its role in preserving family businesses
,
of managing supplier performance
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