National Light Equipment Manager
Bakheet Co. for Machinery
Total years of experience :30 years, 5 Months
Fully responsible for the whole operation and performance of the various products that make up the ‘Light Equipment’ which do not start with the procurement or end up with sales. In more details:
- Responsible for selecting, purchasing a “well known brands” that lie under the umbrella of ‘Light Equipment’ and keeping adequate stock of it.
- Keeping a steady growth of the department, find and utilize all possible tools to keep it moving forward.
- Promote, market and liaise with other managers in various regions along with other team members to sell it.
- Lead and supervise the whole selling process in conjunction with other sales team members.
- Monitor and control inventory level.
- Responsible of achieving the proper sales margin.
- Responsible of developing a continuously growing turn over.
- Try and develop all measures to keep a steady growth of the department.
- Coordinate all efforts among various regions to enhance sales process.
- Make sure, keep a very good relation and smooth operation between company and various suppliers
- Achieve company goals and objectives; develop short, medium and long term plans.
- Improve the bottom line and enhance company image
Key Accomplishments & Achievements:
- As a “Light Equipment Product Line Manager” moved the department to a new unprecedented ‘era’ of achievement by all means and in all aspects, a remarkable enhancement of the bottom line. “Light Equipment” becomes a reference of confidence and bright image of the company.
Some Success Examples of the department are:
1. “Kaeser Mobilair” German Compressors sales raised 300% to 400% and become a real major player in its industry all over the Saudi Market.
2. “Weber MT” the International, German ‘walk behind’ compactors have spread around as ‘a must have’ reliable product in most of the mega projects all over the kingdom.
3. “Marcital” the famous ‘Italian’ bar cutting & bending machines sales grew to become - and continue as - a market leader compared to all other competitive brands.
4. A Remarkable market share of other light equipment product brands like ‘Lebanese concrete mixers’, ‘Lino Sella’ Italian Mixers, ‘Baranite’ - made in UK - hose pneumatic vibrators …etc.
Responsibilities:
- Responsible for all region (Abha, Jizan and Najran) activities (Sales, Parts and Service).
- Control revenue, expenses of Sales, Parts and Service.
- Prepare budget and implement company rules.
- Manage and control personnel development, training and overtime.
- Achieve company objectives; develop short and long-term action plans.
Some of the achievements as a ‘Technical Manager of Southern Region’ were:
1. Obvious Sales Record of ‘Kobelco’ Excavators.
2. Best ever Light Equipment Sales
3. Noticeable increase of Parts Sales in both Abha & Jizan.
4. Best at all ‘Service Revenue’ compared to previous years.
5. Developed and improved Sales staff capabilities.
Responsibilities:
- Manage sales of auto and material handling products in the central region. Products include (but not limited to) “International” Buses, “Elgin” Sweepers and “Clark” forklifts.
- Lead, supervise and train Sales Team in the central region.
Achievement:
Although it was a short period; I managed to raise sales of the known 'International’ Bus brand and achieved 150% of the set target.
Responsibilities:
- Control revenue, expenses and profitability of sales, service and parts.
- Prepare budget and Implement Company polices.
- Manage and control personnel development, training and overtime.
- Lead all departments supervisors: Sales, Parts, Service, Finance and Personnel.
- Achieve regional objectives, plan, manage and develop short and long-term forecast and action plans.
Achievement:
1. Improved company image and re-gained its leading position in its field.
2. Exerted a lot of effort in upgrading branch facilities and capabilities and lead a successful process of renovation.
3. Other seen achievement was reducing branch expenditure budget noticeably (More than 10% less compared to previous years).
4. Organized and re-built parts stock level, improved logistics procedure and process, the end result was the best parts turn over since many years ago.
5. Managed to win many strategic major deals of mega projects (Millions of Riyals) with many major accounts, example ‘Tabuk Cement Co.’, ‘TADCO’, ‘ASTRA Group’, ‘Tabuk Water Authority’, Municipalities …etc.
6. Improved staff (Sales & Parts) selling skills; therefore achieved overall better results.
Responsibilities:
- Show every effort possible to achieve sales quota.
- Provide sales and technical support to sales team.
- Assist and work with sales team to promote price-value advantage.
- Co-ordinate team with management and review monthly forecast
- Call into play all marketing plans for sales team and ensure maximum productivity and market coverage.
Achievements:
- Succeeded in winning major projects and tough deals such as:
- Qurayat TV. Station - SR 6 millions
- Aziz Co. projects - SR 9 millions
- Prince Nayef's Palace - SR 3 millions
- Improved Sales team selling skills by continuous guidance and training
Responsibilities:
- Fully dedicated to improve and achieve sales quota.
Achievements:
- Remarkable sales Record \[e.g. "Salesman of the Year" (more than SR 24 millions in 1997)\]
- Won a lot of major deals through out the years (e.g. more than SR 18 millions with ABV Rock Group, SR 3 millions with Ministry of Municipalities and Rural Affairs and many others)
Responsibilities:
- Selling and promoting irrigation vertical well turbine pumps and their components in central region.
Responsibilities:
- Achieving sales targets for Worthington pumps, Mercedes engines and promoting other agricultural products such as Massey Ferguson Tractors and Butler Grain Silos.
Achievements:
- Sold many Worthington vertical turbine well pumps and many Mercedes irrigation engines plus other agricultural products like center pivots, tractors... etc.