Digital Marketing Executive
Signature Ad Agency
Total years of experience :10 years, 1 Months
Paid Ads
Setting up campaigns in AdWords and AdMob (search-Display-Remarketing) within the studied strategies to achieve the ROI.
Direct and intermediate media buying ads eg: buyads, adoninon, buysellads etc.
Constant optimization towards ROI goals.
Setting up campaigns in Twitter ads, Facebook, YouTube and Instagram ads.
Identify trends and insights and optimize spend and performance based on insights.
Hands on experience on Google analytics, search console and fire base analytics.
Hands on experience on tools like adjust, moz, Mailchimp, app Annie, urbanairship.
Email marketing and push notification.
Contacting suppliers for programmatic display and RTB for maximum conversion.
Creating media plan for different campaigns.
Working close with creative department and reviewing creatives according to different campaigns and guidelines.
Creating smart link and sms tracking.
Updating performance report to clients.
ASO
App auditing, suggesting keywords, app link building.
SEO - On Page
SEO Audit: on-page elements & off-page essentials to optimize search engine visibility, usability, and conversion.
Keyword Research: Understand the phrases to be targeted and generate the perfect combination of words.
SEO Tags: SEO Tags includes Meta description and title tags to make the website SEO friendly
Keyword Mapping: Analyze the website and identify relevant web pages matching to the pages and keywords.
Competitor Analysis: To get an idea about strength and weakness of competitors.
Expertise in tools like Google Search Console, Bing Webmaster Tools, Google Analytics, WordPress Implementation.
Off Page Techniques
Link Prospecting and Outreach Program: Link prospecting is one of the critical and first initiatives in the link acquisition process.
Paid Ads
Google adwords, facebook ads, LinkedIn ads, YouTube ads.
Reputation Management
Creating 3rd party profiles & engaging eg: facebook, twitter, LinkedIn, yelp, google+, google maps, yahoo local, Wikipedia, hubpages, tumbler etc.
Prepare and update profile for all the business units.
Planning and implementing marketing activities across all online and offline channels.
Oversee design for facebook, LinkedIn, twitter profile and blog.
Sent invitation to all the clients/Builders/manufactures for different events and exhibitions.
Making Sales calls and handling enquires from potential customers.
Marketing in mall area to give more awareness of the company profile.
Managing customer relationship.
Organizing promotional events.
Drafting responses to customer enquiries.
Keeping the marketing data base up to date by inputting new data & updating old records.