Heamaka Ruwanpura, Senior Manager Merchant Acquiring

Heamaka Ruwanpura

Senior Manager Merchant Acquiring

Seylan Bank PLC

Location
Sri Lanka
Education
Diploma, Marketing
Experience
26 years, 4 Months

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Work Experience

Total years of experience :26 years, 4 Months

Senior Manager Merchant Acquiring at Seylan Bank PLC
  • Sri Lanka - Colombo 3
  • My current job since February 2021

A result-oriented and consistent professional with over 20 years of industry experience in Banking/Fintech Sector. Proven track record of working collaboratively with Marketing and Product teams and initiate new product developments on Credit, Debit and Travel Cards/ Increase spend categories on Card related products.

Expertise in the following areas.

 Merchant Acquiring and referral partnerships
 Portfolio building with various product lines
 Managing Premiere Key Accounts & Building Strong Relationships
 Team Leadership Initiation
 Optimization in revenue streams

Also expertise working in multicultural environments with the distinction of understanding & exploring new markets for businesses growth and streamlining marketing operations. Adept in conceptualizing & executing strategies to drive business growth & achieve desired target as well as monitor competitor activities to retain market share. Significant experience in the management of business operations, execution of business plans for achieving profit targets.

Head of Sales at Global Payments Asia Pacific Lanka (Private) Limited
  • Sri Lanka - Colombo 7
  • November 2017 to January 2021

with the management to formulate, plan, develop and execute short and long term business plans and sales activities. Delivery of assigned annual volume and revenue targets by setting and allocating individual/team sales targets. Tracking performance of existing business and MI presentation. Aggressively negotiate for the most competitive but sustainable pricing for the business. Monitor the sales activities and ensure compliance with internal policies and procedures for sales and services delivery. Increasing Global’s market share of the acquiring business by monitoring the market trend and activities. Recommend strategies and guidelines. Review reports of sales activities and results, analyze breakdowns by region, product categories, premier accounts etc. to identify profit/loss making areas and subsequently to alert the teams to undertake remedial measures. Keeping close contact with premier merchants to address and meet their needs. Collaborate with business development team regarding on new product development, sales support activities and grab all revenue opportunities. Line up market promotion programme with Interest-free Payment Plan providing banks’ marketing department. Providing guidance and coaching the team to attain adequate sales and product knowledge.

Manager at MC Payments Lanka (Pvt) Ltd
  • Sri Lanka - Colombo 2
  • February 2017 to November 2017

Building and managing relationships with banks for partnerships. Develop a strong business relationship with internal and external stakeholders. Liaise with the Central Bank to acquire approvals for new payments acceptance and operate as the single point of contact for the corporate. Coordinating with

Director at Global E Pay Services Pvt Ltd
  • Sri Lanka - Colombo 6
  • December 2012 to March 2016

Building and managing customer relationships with existing global merchants. Build and maintain all correspondence and sales relationships with banks/Back office operations. Order/data entry and provide clients with special pricing, quotes and proposals review, manage and influence merchant’s monthly volumes and their back office processes. Manage pipeline, activity levels and sales ratios to achieve business targets as directed. Develop a strong business relationship with internal and external stakeholders and operate as the single point of contact for the customer.

Senior Account Manager at Merchant Solutions Pty Ltd – An alliance between First Data and Standard Chartered Bank., (Banking
  • Sri Lanka - Colombo 4
  • June 2008 to September 2012

Soliciting business for merchant solutions by conducting cold calls and continuously following-up on Standard Chartered Bank lead by developing networking partnerships. Assuring the profitable pricing of merchant relationships on upfront and recurring revenue by consulting with Regional Business Director. Receiving and submitting all necessary information and application paperwork of new accounts. Communicating with internal employee contacts in operations, in order to ensure the timely set-up of new accounts and referring merchant issues to appropriate department and coordinating for effective merchant implementation. Manage customer complaints and resolve effectively. Manage service level agreements with merchants to provide continuous maintenance support. Maintaining accurate lead reporting by updating sales database daily. Supporting Regional Business Director in mentoring and coaching the local sales team. Coordinating with Regional Business Director on all escalated issues or concerns.

Achievements
Awarded Best Sales Person in 2008/2009 financial years
Implemented first in the region to collect fees for POS terminals and maintain the number one position in terms of revenue among 20 Account Managers

Corporate Account Manager at Lanka Bell Ltd
  • Sri Lanka - Colombo 1
  • April 2003 to June 2008

Managing a portfolio of corporate accounts and provide tailor-made solutions. Leading and training other members of the corporate accounts team. Look in to customer needs and manage all customer complaints effectively. Attending to customer needs effectively and manage cross functions effectively to enhance customer satisfaction.
Increase existing revenues by providing superior service and absorbing the competitor traffic to our network.

Sales Administrator at WorldCall Telecommunications (Pvt) Ltd
  • Sri Lanka - Colombo 8
  • May 2002 to February 2003
Business Development Executive at Standard Chartered Bank (Banking
  • July 1999 to March 2002
Marketing Executive at Tele Card (Pvt) Limited
  • February 1997 to May 1998
Marketing Rep at Richard Peiris Distributors Limited (Household Items + Supermarket)
  • October 1995 to February 1997
Sales & Marketing
  • to

Utilizing client feedback & personal network to develop marketing intelligence for generating leads. Conducting competitor analysis by keeping abreast of market trends & achieving market share metrics. Analyzing & reviewing the market response/ requirements and communicating the same to the marketing teams for coming up with new promotional plans. Exploring and developing new clients and negotiating with them for securing profitable business.

Business Development/ Key Account Management
Identifying prospective clients from various sectors, creating new business opportunities, generating business from existing account, thereby achieve business targets. Delivering presentations / seminars & product promotion schemes to the prospective clients & dealers. Interfacing with clients for understanding their requirements & suggesting the most viable solutions / products and cultivating relations with them for customer retention & securing repeat business. Developing relationships with the customers in target markets for business development. Negotiating the price and involve in technical discussion with the customers.

Team Management
Managing a team of associates and monitoring their performance to ensure efficiency in process operations & ensure meeting of individual / group targets.

Education

Diploma, Marketing
  • at Sri Lanka Institute of Marketing
  • May 2000

PROFESSIONAL QUALIFICATIONS SLIM

Specialties & Skills

Key Account Management
Dynamic Leader
Relationship Building
New Business Development
Customer Service
COACHING
MANAGEMENT
PRICING
REPORTS
ADOBE PREMIERE
BUSINESS DEVELOPMENT
BUSINESS PLANS
COMPETITIVE
DELIVERY

Hobbies

  • Watching Cricket and rugby