Heather Bumgarner, Director of Marketing, Marine and Waterpark Attractions

Heather Bumgarner

Director of Marketing, Marine and Waterpark Attractions

Atlantis, The Palm

Location
United Arab Emirates - Dubai
Education
Master's degree, International Business
Experience
23 years, 2 Months

Share My Profile

Block User


Work Experience

Total years of experience :23 years, 2 Months

Director of Marketing, Marine and Waterpark Attractions at Atlantis, The Palm
  • United Arab Emirates - Dubai
  • My current job since December 2011

I oversee all aspects of marketing for Aquaventure Waterpark, Dolphin Bay and The Lost Chambers Aquarium which generates over 3 million in annual footfall.

Current Role: Senior Sales & Marketing Manager at SeaWorld Parks & Entertainment
  • United States
  • March 2001 to December 2011

I have been with SeaWorld Parks & Entertainment for over 10 years. This is an entertainment company that operates 10 theme parks throughout the United States and welcomes over 25 millions guests each year to enjoy the highest international standards of quality and family entertainment while inspiring animal conservation During this time I have worked in two departments Animal Training and Sales & Marketing. I have been promoted numerous times and have been involled in many different initiatives that has help me developed a unique skill set.

6 + years in Sales & Marketing focusing on strategic marketing, international business development and national account managemen

Proven marketing planning skills overseeing the strategic marketing plans for three business locations, located in three countries

Extensive analytic experience: revenue management, new product & channel development, competitive intelligence and ROI analysis

Skilled public speaker & trained media spokesperson


Please see CV for more details on each role.

Education

Master's degree, International Business
  • at Webster University
  • December 2007

My master's thesis was a comprehensive business plan to open a family entertainment center in Dubai.

Master's degree, Business Administration
  • at Webster University
  • March 2007
Bachelor's degree, Biology
  • at The Pennsylvania State University
  • June 2000

I received 16 credits from the School for Field Studies, accredited through Boston University. I completed a 6 month study while living abroad in Mexico pertaining Marine Resource Conservation & Sustainable Tourism Development.

Specialties & Skills

Marketing Management
Brand Developement
Marketing Strategy
Public Speaking
Strategic Planning
MS Office
Public Speaking

Languages

English
Expert