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Heather Bumgarner, Director of Marketing, Marine and Waterpark Attractions

Heather Bumgarner

Director of Marketing, Marine and Waterpark Attractions·Atlantis, The Palm

United Arab Emirates

Master's degree, International Business

Work experience

Total years of experience: 25 years, 3 months

Director of Marketing, Marine and Waterpark Attractions

December 2011 - Present

Atlantis, The Palm

Dubai, United Arab Emirates

December 2011 - Present

I oversee all aspects of marketing for Aquaventure Waterpark, Dolphin Bay and The Lost Chambers Aquarium which generates over 3 million in annual footfall.

Company industry:
Hospitality & Accomodation
Job role:
Marketing and PR

Current Role: Senior Sales & Marketing Manager

March 2001 - December 2011

SeaWorld Parks & Entertainment

United States

March 2001 - December 2011

I have been with SeaWorld Parks & Entertainment for over 10 years. This is an entertainment company that operates 10 theme parks throughout the United States and welcomes over 25 millions guests each year to enjoy the highest international standards of quality and family entertainment while inspiring animal conservation During this time I have worked in two departments Animal Training and Sales & Marketing. I have been promoted numerous times and have been involled in many different initiatives that has help me developed a unique skill set.

6 + years in Sales & Marketing focusing on strategic marketing, international business development and national account managemen

Proven marketing planning skills overseeing the strategic marketing plans for three business locations, located in three countries

Extensive analytic experience: revenue management, new product & channel development, competitive intelligence and ROI analysis

Skilled public speaker & trained media spokesperson


Please see CV for more details on each role.

Company industry:
Hospitality & Accomodation
Job role:
Marketing and PR

Education

Webster University

December 2007

December 2007

Master's degree, International Business

United States

GPA (point): 3.81 out of 4

GPA (point): 3.81 out of 4

My master's thesis was a comprehensive business plan to open a family entertainment center in Dubai.

Webster University

March 2007

March 2007

Master's degree, Business Administration

United States

GPA (point): 3.77 out of 4

GPA (point): 3.77 out of 4

The Pennsylvania State University

June 2000

June 2000

Bachelor's degree, Biology

United States

GPA (point): 3 out of 4

GPA (point): 3 out of 4

I received 16 credits from the School for Field Studies, accredited through Boston University. I completed a 6 month study while living abroad in Mexico pertaining Marine Resource Conservation & Sustainable Tourism Development.

Skills

Marketing Management
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Marketing Management
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Brand Developement
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Brand Developement
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Marketing Strategy
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Marketing Strategy
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Public Speaking
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Public Speaking
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Strategic Planning
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Strategic Planning
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MS Office
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MS Office
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Public Speaking
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Public Speaking
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Marketing Management
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Marketing Management
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Brand Developement
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Brand Developement
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Marketing Strategy
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Marketing Strategy
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Strategic Planning
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Strategic Planning
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Languages

English

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