Heather Bumgarner, Director of Marketing, Marine and Waterpark Attractions

Heather Bumgarner

Director of Marketing, Marine and Waterpark Attractions

Atlantis, The Palm

البلد
الإمارات العربية المتحدة - دبي
التعليم
ماجستير, International Business
الخبرات
23 years, 2 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :23 years, 2 أشهر

Director of Marketing, Marine and Waterpark Attractions في Atlantis, The Palm
  • الإمارات العربية المتحدة - دبي
  • أشغل هذه الوظيفة منذ ديسمبر 2011

I oversee all aspects of marketing for Aquaventure Waterpark, Dolphin Bay and The Lost Chambers Aquarium which generates over 3 million in annual footfall.

Current Role: Senior Sales & Marketing Manager في SeaWorld Parks & Entertainment
  • الولايات المتحدة
  • مارس 2001 إلى ديسمبر 2011

I have been with SeaWorld Parks & Entertainment for over 10 years. This is an entertainment company that operates 10 theme parks throughout the United States and welcomes over 25 millions guests each year to enjoy the highest international standards of quality and family entertainment while inspiring animal conservation During this time I have worked in two departments Animal Training and Sales & Marketing. I have been promoted numerous times and have been involled in many different initiatives that has help me developed a unique skill set.

6 + years in Sales & Marketing focusing on strategic marketing, international business development and national account managemen

Proven marketing planning skills overseeing the strategic marketing plans for three business locations, located in three countries

Extensive analytic experience: revenue management, new product & channel development, competitive intelligence and ROI analysis

Skilled public speaker & trained media spokesperson


Please see CV for more details on each role.

الخلفية التعليمية

ماجستير, International Business
  • في Webster University
  • ديسمبر 2007

My master's thesis was a comprehensive business plan to open a family entertainment center in Dubai.

ماجستير, Business Administration
  • في Webster University
  • مارس 2007
بكالوريوس, Biology
  • في The Pennsylvania State University
  • يونيو 2000

I received 16 credits from the School for Field Studies, accredited through Boston University. I completed a 6 month study while living abroad in Mexico pertaining Marine Resource Conservation & Sustainable Tourism Development.

Specialties & Skills

Marketing Management
Brand Developement
Marketing Strategy
Public Speaking
Strategic Planning
MS Office
Public Speaking

اللغات

الانجليزية
متمرّس