Senior Communication and Marketing Officer
Silatech
مجموع سنوات الخبرة :11 years, 11 أشهر
• Developed and directly managed the corporate website and other related microsites through content management systems (CMS), ensuring relevant, up-to-date information, news and imagery.
• Planned and implemented social media campaigns to increase brand awareness and public engagement. Created content calendars and directly managed social media outlets in line with the organization's strategic objectives. Measured metrics to improve and optimize performance.
• Developed PR strategies, timelines and tactics to support public outreach, marketing objectives and community involvement.
• Established and maintained contacts with appropriate media outlets to secure coverage, drafted suitable material for publication and set up interviews with staff, partners and stakeholders.
• Enhanced internal communications through the Intranet, internal newsletter, posters, and organization of staff events and meetings.
• Researched and wrote stories about Silatech beneficiaries to boost and raise the organization’s profile and show impact.
• Served as Executive Editor of Silatech's Arabic website.
• Monitored print, broadcast and digital media on a daily basis.
• Managed relationships with all external suppliers (graphic designers, web designers, photographers, printers, multimedia consultants, translators, editors, photographers, videographers, etc.)
• Managed the development of print and digital collaterals for internal organizational clients as well as external target audience.
• Developed new retail products and services by conducting market research, building business plans and calculations, obtaining required approvals and coordinating with other departments and third parties.
• Prepared and implemented communications and training programs for the branches, the call center, Internet banking unit and card center to ensure awareness of relevant information and newly developed promotional materials.
• Defined and communicated key brand messages throughout all customer touch points, including Internet banking, ATMs, the call center and branches.
• Developed customer and market research to enhance products/services and advertising strategies, and analyzed metrics of marketing programs in order to revise and improve performance.
• Developed and executed marketing strategies and plans to meet or exceed sales, profit, contribution, marketing share, customer acquisition, or other objectives as determined in the marketing plan.
• Maintained market awareness by tracking and reporting on all major supplier and competitor products, pricing and market activity.
• Developed and implemented pricing strategies consistent with the marketing plan and organizational objectives.
• Attended to inquiries from branches relating to the specifications of retail products and services.
• Ensured the smooth operation of all Internet Banking functions on a daily basis.
• Prepared market and customer behavior research to suggest areas for improvement and optimization.
• Created and implemented promotional initiatives on the bank website and third party websites, or via email campaigns, to ensure achievement of Internet acquisition targets (users, visitors and E sales).
• Analyzed Internet Banking customers’ utilization to maximize profitability and usage.
• Developed and enhanced Internet Banking web pages and services, including online applications, online transfers, utility bill payments, cheque book orders and various other functionalities.
• Tracked the volume and quality of leads generated and provided feedback to the sales team. Worked closely with the Sales Team to improve conversion of the leads to closed sales.
• Addressed customer inquiries and complaints related to Internet Banking, ensuring timely response and resolution of problems.
• Developed and executed online marketing strategies to support the bank’s business priorities, marketing objectives, and sales goals.
• Oversaw all aspects of Remote Distribution (RD) office coordination, and coordinated workflow and schedule for the RD Manager.
• Researched and compiled data, and prepared papers for presentation to the Executive Director, staff and Board of Directors.
• Prepared agendas and arranged for committee, Board or other meetings. Coordinated conferences.
• Performed general clerical duties including bookkeeping, copying, faxing, telephone switchboard operation, mailing and filing.
• Coordinated and directed office services such as records, budget preparation and personnel.
• Compiled, transcribed and distributed minutes of meetings, including Board and committee meetings.
• Made travel arrangements for staff, Board and volunteers.
• Supervised volunteers and other support personnel as needed.