Mirelle Nashaat

Area Marketing Manager - Baron Hotels & Resorts Egypt (Sept 2020 - Present)
Reports to VP

MAIN RESPONSIBILITIES
1. Strategy & Budget: Implement media and marketing plan and coordinate with agencies.

2. Collateral, Direct Marketing & Content Management
• In liaison with Area Director of S&M oversee creation and production of collateral both digital and print according to Corporate Identity.
• Conduct market analysis on a regular basis and especially before outlet opening or re-positioning.
• Create, coordinate and maintain give-away and collateral.
Ensure hotel information is updated regularly on the intranet, Baronhotels.com and third party websites.

3. Advertising/ Photography
• Plan and direct photo-shootings for marketing and advertising purposes in liaison with Area Director of S&M, advertising agency and corporate.
• Ensure the company has the needed and overall photo rights on all used media and acts accordingly.

4. Brand
• Ensure compliance with Corporate Identity guidelines.
• Acts as brand custodian for hotel and Baron Hotels & Resorts brand.
• Ensure all creative materials are reviewed and approved by the Area Director of S&M in a timely manner before advertising agency or printer proceeds.
• Attend to and deliver all requirements of Area Director of S&M within the given deadlines.
• Coordinate between hotel and Area Director of S&M and agencies whenever necessary.
• Maintain updates of marketing guidelines and inform colleagues.

5. General
• Contribute by sharing best Marketing practices, the best practices can be collateral, successful promotions, outlet launches etc, this provides a channel for inter-hotel learning and also creates motivation.
• Bring ideas and participate in the preparations of the promotional theme events, other promotional activities and invitation lists.
• Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of S&M.
• Take part in marketing training programs.

Job Description:
 Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction.
 Identifying new customers, target markets and developing strategies to communicate with them.
 Supporting sales and lead generation efforts.
 Creating promotions with sales managers.
 Understanding and developing budgets.
 Developing and managing advertising campaigns.
 Organizing company conferences, trade shows, and major events.
 Building brand awareness and positioning.
 Evaluating and maintaining a marketing strategy.
 Directing, planning and coordinating marketing efforts.
 Communicating the marketing plan.
 Developing each marketing campaign from start to finish.
 Researching demand for the organization's products and services.
 Evaluating competitors.
 Handling social media, public relation efforts, and content marketing
 Monitoring and analyzing market trends
 Exploring ways of improving existing products and services, and increasing profitability

*Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions;
Planning and reviewing compensation actions; enforcing policies and procedures.

*Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production (later), productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.

*Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.

*Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.

*Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.

*Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.

*Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development (later once needed for future pending projects)

*Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.

*Provides information by collecting, analyzing, and summarizing data and trends.

*Protects organization's value by keeping information confidential.

*Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.

*Accomplishes marketing and organization mission by completing related results as needed.

*Financial Planning and Strategy, Marketing Concepts, Positioning, People Management, Territory Management, Sales Planning, Competitive Analysis, Understanding the Customer, Product Development, Client Relationships, Creative Services


*Arranging appointments with different channels: doctors, beauty salons and spas including pre-arranged appointments or regular calling

*Making presentations to people in charge in different channels

*Building and maintaining positive working relationships with medical staff and supporting administrative staff.

*Keeping detailed records of all contacts

*Reaching (and if possible exceeding) monthly sales targets;

*Planning work schedules and weekly and monthly timetables.

*Regularly attending company meetings, technical data
Presentations and briefings
• Developing strategies for increasing opportunities to meet and talk to contacts in the medical and healthcare sector;
*Help and supervise any activation activity.

Job Description:
Administrative Tasks.
oArranging meetings and interviews for Management
oReceiving and Circulating Correspondence.
oMeet and assist company guests.
oMeeting Minutes
oFiling.
oUpdating mailing lists and contacts.

Reports to Director of PR-Sheraton Cairo Hotel & Area PR Coordinator-Starwood Hotels & Resorts Egypt

ESSENTIAL FUNCTIONS INCLUDE:
Secretarial support & General office management:
o Administrating invoices and PR expenses
o Update mailing list
o Supervise and control daily operations of Department
o Assign, supervise, and review the activities of public relations staff.

Press office responsibilities:
o Building, managing and maintaining PR contacts database, photograph, slide, video library and hotels’ information library
o Arranging of PR activities and events including, individual press visits, stays and press trip programs, press conferences, meetings, dinners etc
o PR project co-ordination
o Develop and maintain the company’s corporate image and identity.
o Distributing of PR releases, reports and clippings etc.
o Researching and seeking innovative PR opportunities.
o Monitoring, measuring and recording all media clippings and impressions
o Producing regular monthly activity and impression reports
o Establish and maintain effective working relationships with local and government officials and media representatives and handle their enquiries
o Formulate policies and procedures related to Public Relation programs

Reports to VP Sales & Marketing
Job Description:
o Constructing Marketing, IMC & Media Plans
o Constructing New & Creative Marketing Ideas
o Constructing PR activities
o Delivering a professional service to ensure an integrated, strategic approach to the Company’s marketing communications.
o Developing and updating content on the Company's website.
o Developing an accurate approach to the measurement of all marketing communications activity to inform decisions and future plans, in particular, ensuring value for money is achieved from all suppliers
o A team player, with excellent communication and presentation skills.
o Self-confident, committed, enthusiastic and able to work well under pressure.

Reports to Managing Director
Key Skills:
o Demonstrating a clear understanding of the PR agency business
o Responsible for managing the PR administration for your assigned clients and account managers
o Providing a reliable service to the press servicing journalists’ requests for client information and information on company activities
o Highly competent at using computers and computer software packages.
o Able to efficiently manage the up-dating and development of company databases and to make recommendations to improve company procedures and information handling.
o Possessing good interpersonal skills and are able to communicate efficiently and accurately internally and with clients and the media